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Corporate communication: critical business asset for strategic global change

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Bibliographic Details
Main Authors:	Goodman, Michael B. (Author), Hirsch, Peter B. (Author)
Format:	Book
Language:	English
Published:	New York [u.a.] Lang 2015
Subjects:	Öffentlichkeitsarbeit Strategisches Management Unternehmen Unternehmenskultur Kommunikation GTC
Links:	http://deposit.dnb.de/cgi-bin/dokserv?id=5113295&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028036074&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Item Description:	Literaturangaben
Physical Description:	XX, 229 S. Ill., graph. Darst.
ISBN:	9781433119255 9781433119262 1433119250

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MARC


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Record in the Search Index

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adam_text	CONTENTS ACKNOWLEDGMENTS VII LIST OF ILLUSTRATIONS XI PREFACE XV CHAPTER ONE COMMUNICATION AND TRANSFORMATION IN THE GLOBAL CORPORATION 1 CHAPTER TWO CORPORATE COMMUNICATION AS A CRITICAL BUSINESS ASSET IN A TIME OF GLOBAL CHANGE CHAPTER THREE THE LIFECYCLE OF ORGANIZATIONS AND THE ROLE OF CORPORATE COMMUNICATION 33 CHAPTER FOUR MAJOR EVENTS FOR CORPORATIONS 45 CHAPTER FIVE STRATEGIC MODELS FOR CORPORATE COMMUNICATION PRACTICE 77 CHAPTER SIX ETHICAL ISSUES FOR MULTINATIONAL CORPORATIONS 109 CHAPTER SEVEN TECHNOLOGY AND THE SOCIAL NETWORK 127 CHAPTER EIGHT POLITICAL OPPORTUNITIES AND RISKS WITHIN AND ACROSS BORDERS 145 HTTP://D-NB.INFO/1063963052 VI I CORPORATE COMMUNICATION CHAPTER NINE METRICS*MEASURES THAT DETERMINE CORPORATE COMMUNICATION SUCCESS 163 CHAPTER TEN LOOKING AHEAD 181 REFERENCES 203 FURTHER READING AND WEBSITES 2/5 ABOUT THE AUTHORS 221 INDEX 223
any_adam_object	1
author	Goodman, Michael B. Hirsch, Peter B.
author_GND	(DE-588)14142981X
author_facet	Goodman, Michael B. Hirsch, Peter B.
author_role	aut aut
author_sort	Goodman, Michael B.
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dewey-full	658.45
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.45
dewey-search	658.45
dewey-sort	3658.45
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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spellingShingle	Goodman, Michael B. Hirsch, Peter B. Corporate communication critical business asset for strategic global change Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Strategisches Management (DE-588)4124261-0 gnd Unternehmen (DE-588)4061963-1 gnd Unternehmenskultur (DE-588)4131484-0 gnd Kommunikation (DE-588)4031883-7 gnd
subject_GND	(DE-588)4043188-5 (DE-588)4124261-0 (DE-588)4061963-1 (DE-588)4131484-0 (DE-588)4031883-7
title	Corporate communication critical business asset for strategic global change
title_auth	Corporate communication critical business asset for strategic global change
title_exact_search	Corporate communication critical business asset for strategic global change
title_full	Corporate communication critical business asset for strategic global change Michael B. Goodman and Peter B. Hirsch
title_fullStr	Corporate communication critical business asset for strategic global change Michael B. Goodman and Peter B. Hirsch
title_full_unstemmed	Corporate communication critical business asset for strategic global change Michael B. Goodman and Peter B. Hirsch
title_short	Corporate communication
title_sort	corporate communication critical business asset for strategic global change
title_sub	critical business asset for strategic global change
topic	Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Strategisches Management (DE-588)4124261-0 gnd Unternehmen (DE-588)4061963-1 gnd Unternehmenskultur (DE-588)4131484-0 gnd Kommunikation (DE-588)4031883-7 gnd
topic_facet	Öffentlichkeitsarbeit Strategisches Management Unternehmen Unternehmenskultur Kommunikation
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