Verfügbarkeit: Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets

Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets: A Study Based on the Consumer Goods Industry in Brazil

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Bibliographische Detailangaben
Beteilige Person:	Stoebe, Martin Johannes (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Deutsch
Veröffentlicht:	Mering Rainer Hampp Verlag 2013
Ausgabe:	1. 34 Abb.
Schlagwörter:	brand management positioning international marketing international management emerging markets structural equation modeling local brands foreign brands localness foreignness consumer ethnocentrism country-of-origin globalness Marketingmanagement Verbraucherverhalten Konsumgütermarkt Konsumgüterindustrie Marketing Emerging Market Internationales Management Brasilien Hochschulschrift
Links:	https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225 https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225
Umfang:	1 Online-Ressource
ISBN:	9783866189348

Internformat

MARC


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Datensatz im Suchindex

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indexdate	2025-01-16T19:05:26Z
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language	German
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publisher	Rainer Hampp Verlag
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spellingShingle	Stoebe, Martin Johannes Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets A Study Based on the Consumer Goods Industry in Brazil brand management positioning international marketing international management emerging markets structural equation modeling local brands foreign brands localness foreignness consumer ethnocentrism country-of-origin globalness Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Konsumgütermarkt (DE-588)4193249-3 gnd Konsumgüterindustrie (DE-588)4194766-6 gnd Marketing (DE-588)4037589-4 gnd Emerging Market (DE-588)4398432-0 gnd Internationales Management (DE-588)4114040-0 gnd
subject_GND	(DE-588)4168907-0 (DE-588)4062644-1 (DE-588)4193249-3 (DE-588)4194766-6 (DE-588)4037589-4 (DE-588)4398432-0 (DE-588)4114040-0 (DE-588)4008003-1 (DE-588)4113937-9
title	Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets A Study Based on the Consumer Goods Industry in Brazil
title_auth	Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets A Study Based on the Consumer Goods Industry in Brazil
title_exact_search	Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets A Study Based on the Consumer Goods Industry in Brazil
title_full	Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets A Study Based on the Consumer Goods Industry in Brazil Martin Johannes Stoebe; Hrsg. Michael Zerres; Hrsg. Christopher Zerres
title_fullStr	Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets A Study Based on the Consumer Goods Industry in Brazil Martin Johannes Stoebe; Hrsg. Michael Zerres; Hrsg. Christopher Zerres
title_full_unstemmed	Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets A Study Based on the Consumer Goods Industry in Brazil Martin Johannes Stoebe; Hrsg. Michael Zerres; Hrsg. Christopher Zerres
title_short	Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets
title_sort	consumer attitudes toward foreign versus local brands in emerging markets a study based on the consumer goods industry in brazil
title_sub	A Study Based on the Consumer Goods Industry in Brazil
topic	brand management positioning international marketing international management emerging markets structural equation modeling local brands foreign brands localness foreignness consumer ethnocentrism country-of-origin globalness Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Konsumgütermarkt (DE-588)4193249-3 gnd Konsumgüterindustrie (DE-588)4194766-6 gnd Marketing (DE-588)4037589-4 gnd Emerging Market (DE-588)4398432-0 gnd Internationales Management (DE-588)4114040-0 gnd
topic_facet	brand management positioning international marketing international management emerging markets structural equation modeling local brands foreign brands localness foreignness consumer ethnocentrism country-of-origin globalness Marketingmanagement Verbraucherverhalten Konsumgütermarkt Konsumgüterindustrie Marketing Emerging Market Internationales Management Brasilien Hochschulschrift
url	https://www.wiso-net.de/document/EBOK,AEBO__9783866189348225
work_keys_str_mv	AT stoebemartinjohannes consumerattitudestowardforeignversuslocalbrandsinemergingmarketsastudybasedontheconsumergoodsindustryinbrazil AT zerresmichael consumerattitudestowardforeignversuslocalbrandsinemergingmarketsastudybasedontheconsumergoodsindustryinbrazil AT zerreschristopher consumerattitudestowardforeignversuslocalbrandsinemergingmarketsastudybasedontheconsumergoodsindustryinbrazil

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