Availability: The Customer Trap | Technische Universität München

The Customer Trap: How to Avoid the Biggest Mistake in Business

Saved in:

Bibliographic Details
Main Authors:	Thomas, Andrew R. 1967- (Author), Wilkinson, Timothy J. (Author)
Format:	Electronic eBook
Language:	English
Published:	Berkeley, CA Apress 2015
Edition:	1st ed.
Subjects:	Absatzmethode Verbraucherverhalten Verkaufstechnik
Links:	https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 https://doi.org/10.1007/978-1-4842-0385-9 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027978268&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	1 Online-Ressource (XVI, 164 p.) 6 Ill.
ISBN:	9781484203859
DOI:	10.1007/978-1-4842-0385-9

Staff View

MARC


LEADER	00000nam a2200000zc 4500
001	BV042544262
003	DE-604
005	20161220
007	cr\|uuu---uuuuu
008	150506s2015 xx a\|\|\| o\|\|\|\| 00\|\|\| eng d
020			\|a 9781484203859 \|c Online \|9 978-1-4842-0385-9
024	7		\|a 10.1007/978-1-4842-0385-9 \|2 doi
035			\|a (OCoLC)909052893
035			\|a (DE-599)BVBBV042544262
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
049			\|a DE-M347 \|a DE-1049 \|a DE-859 \|a DE-863 \|a DE-92 \|a DE-862 \|a DE-473 \|a DE-739 \|a DE-2070s \|a DE-703 \|a DE-634 \|a DE-Aug4 \|a DE-1043 \|a DE-1046 \|a DE-573 \|a DE-824 \|a DE-860 \|a DE-898 \|a DE-861 \|a DE-1051 \|a DE-706
082	0		\|a 650
084			\|a QP 621 \|0 (DE-625)141912: \|2 rvk
100	1		\|a Thomas, Andrew R. \|d 1967- \|e Verfasser \|0 (DE-588)1068018348 \|4 aut
245	1	0	\|a The Customer Trap \|b How to Avoid the Biggest Mistake in Business \|c by Andrew R. Thomas, Timothy J. Wilkinson
250			\|a 1st ed.
264		1	\|a Berkeley, CA \|b Apress \|c 2015
300			\|a 1 Online-Ressource (XVI, 164 p.) \|b 6 Ill.
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
650	0	7	\|a Absatzmethode \|0 (DE-588)4141093-2 \|2 gnd \|9 rswk-swf
650	0	7	\|a Verbraucherverhalten \|0 (DE-588)4062644-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Verkaufstechnik \|0 (DE-588)4129047-1 \|2 gnd \|9 rswk-swf
689	0	0	\|a Verbraucherverhalten \|0 (DE-588)4062644-1 \|D s
689	0	1	\|a Verkaufstechnik \|0 (DE-588)4129047-1 \|D s
689	0	2	\|a Absatzmethode \|0 (DE-588)4141093-2 \|D s
689	0		\|5 DE-604
700	1		\|a Wilkinson, Timothy J. \|e Verfasser \|0 (DE-588)17154398X \|4 aut
776	0	8	\|i Erscheint auch als \|n Druckausgabe \|z 978-1-4842-0386-6
856	4	0	\|u https://doi.org/10.1007/978-1-4842-0385-9 \|x Verlag \|3 Volltext
856	4	2	\|m Springer Fremddatenuebernahme \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027978268&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Abstract
912			\|a ZDB-2-SBE
940	1		\|q ZDB-2-SBE_2015
943	1		\|a oai:aleph.bib-bvb.de:BVB01-027978268
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-634 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-1043 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-1046 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-Aug4 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-573 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-M347 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-92 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-1051 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-898 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-859 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-860 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-1049 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-861 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-863 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-862 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-2070s \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-473 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-703 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-706 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-824 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-1-4842-0385-9 \|l DE-739 \|p ZDB-2-SBE \|x Verlag \|3 Volltext

Record in the Search Index

DE-BY-OTHR_katkey	5728663
_version_	1831257069421854720
adam_text	THE CUSTOMER TRAP / THOMAS, ANDREW R. : 2015 ABSTRACT / INHALTSTEXT AMERICAN BUSINESS IS DYSFUNCTIONAL. COMPANIES OF ALL SIZES FOLLOW THE MISTAKEN BELIEF THAT THEIR PRODUCTS AND SERVICES ARE BEST SOLD THROUGH MEGA-CUSTOMERS WITH PERVASIVE MARKET REACH, SUCH AS AMAZON AND WALMART. FAR TOO MANY BUSINESS LEADERS FAIL TO REALIZE—UNTIL IT IS TOO LATE—THAT THE RELENTLESS PURSUIT OF VOLUME AT ALL COST IS NOT THE KEY TO LONG-TERM PROFITS AND SUCCESS. THE CUSTOMER TRAP: HOW TO AVOID THE BIGGEST MISTAKE IN BUSINESS IS THOMAS AND WILKINSON’S SEQUEL TO THE DISTRIBUTION TRAP: KEEPING YOUR INNOVATIONS FROM BECOMING COMMODITIES, WHICH WON THE BERRY-AMERICAN MARKETING ASSOCIATION PRIZE FOR THE BEST MARKETING BOOK OF 2010. THE DISTRIBUTION TRAP CONTENDED THAT CRACKING THE BIG-BOX CHANNEL IS NOT NECESSARILY THE HOLY GRAIL THAT MANY MARKETERS ASSUME IT IS. THE CUSTOMER TRAP TAKES THIS THESIS TO THE NEXT LEVEL BY ARGUING THAT ALL COMPANIES, REGARDLESS OF THE INDUSTRY THERE ARE IN, SHOULD MAINTAIN CONTROL OVER THEIR SALES AND DISTRIBUTION CHANNELS.VOLUME FORGONE BY AVOIDING THE MASS MARKET IS MORE THAN OFFSET BY HIGHER MARGINS AND STRONGER BRAND EQUITY. THE CUSTOMER TRAP SHOWS THAT GIVING POWER TO A CUSTOMER WHO VIOLATES THE TEN PERCENT RULE SETS A COMPANY UP FOR RUIN. YET, WHEN PRESENTED WITH THE OPPORTUNITY TO PUSH MORE SALES THROUGH LARGE CUSTOMERS, MOST DECISION-MAKERS JUMP AT THE CHANCE. AS A RESULT, MARKETING HAS COME TO RESEMBLE A RELENTLESS QUEST FOR EFFICIENCY AND SCALE. DEMANDS FROM MEGA-CUSTOMERS IN THE FORM OF DISCOUNTS, DEALS, AND INCENTIVES ERODE THE INTEGRITY OF THE BRAND AND WHAT IT ORIGINALLY STOOD FOR. LOWER MARGINS BECOME THE NORM AND COST-SAVING COMPROMISES ON QUALITY TAKE OVER. IN TIME, THE BRAND SUFFERS AND, IN SOME CASES, FAILS OUTRIGHT. STARK EXAMPLES FROM ORECK VACUUM CLEANERS, RUBBERMAID, GOODYEAR, LEVI’S, AND OTHERS ILLUSTRATE THE PERILS OF FALLING INTO THE CUSTOMER TRAP. THIS BOOK DEMONSTRATES IN VIVID DETAIL HOW TO THRIVE BY CONTROLLING YOUR SALES AND DISTRIBUTION.THE AUTHORS SHOW HOW MANY FIRMS, SUCH AS STIHL INC., ETAILZ, APPLE, RED ANT PANTS, AND COLUMBIA PAINTS & COATINGS, HAVE PROSPERED BY AVOIDING THE CUSTOMER TRAP —AND HOW YOUR COMPANY CAN HAVE SIMILAR SUCCESS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Thomas, Andrew R. 1967- Wilkinson, Timothy J.
author_GND	(DE-588)1068018348 (DE-588)17154398X
author_facet	Thomas, Andrew R. 1967- Wilkinson, Timothy J.
author_role	aut aut
author_sort	Thomas, Andrew R. 1967-
author_variant	a r t ar art t j w tj tjw
building	Verbundindex
bvnumber	BV042544262
classification_rvk	QP 621
collection	ZDB-2-SBE
ctrlnum	(OCoLC)909052893 (DE-599)BVBBV042544262
dewey-full	650
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	650 - Management and auxiliary services
dewey-raw	650
dewey-search	650
dewey-sort	3650
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
doi_str_mv	10.1007/978-1-4842-0385-9
edition	1st ed.
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04046nam a2200709zc 4500</leader><controlfield tag="001">BV042544262</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20161220 </controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">150506s2015 xx a\|\|\| o\|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781484203859</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-4842-0385-9</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-1-4842-0385-9</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)909052893</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042544262</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M347</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">650</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Thomas, Andrew R.</subfield><subfield code="d">1967-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1068018348</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The Customer Trap</subfield><subfield code="b">How to Avoid the Biggest Mistake in Business</subfield><subfield code="c">by Andrew R. Thomas, Timothy J. Wilkinson</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berkeley, CA</subfield><subfield code="b">Apress</subfield><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XVI, 164 p.)</subfield><subfield code="b">6 Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Absatzmethode</subfield><subfield code="0">(DE-588)4141093-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verkaufstechnik</subfield><subfield code="0">(DE-588)4129047-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verkaufstechnik</subfield><subfield code="0">(DE-588)4129047-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Absatzmethode</subfield><subfield code="0">(DE-588)4141093-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wilkinson, Timothy J.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)17154398X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">978-1-4842-0386-6</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Springer Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027978268&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Abstract</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-SBE</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-SBE_2015</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027978268</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-634</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-Aug4</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-1051</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-861</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-1-4842-0385-9</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
id	DE-604.BV042544262
illustrated	Illustrated
indexdate	2024-12-20T17:14:00Z
institution	BVB
isbn	9781484203859
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-027978268
oclc_num	909052893
open_access_boolean
owner	DE-M347 DE-1049 DE-859 DE-863 DE-BY-FWS DE-92 DE-862 DE-BY-FWS DE-473 DE-BY-UBG DE-739 DE-2070s DE-703 DE-634 DE-Aug4 DE-1043 DE-1046 DE-573 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706
owner_facet	DE-M347 DE-1049 DE-859 DE-863 DE-BY-FWS DE-92 DE-862 DE-BY-FWS DE-473 DE-BY-UBG DE-739 DE-2070s DE-703 DE-634 DE-Aug4 DE-1043 DE-1046 DE-573 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706
physical	1 Online-Ressource (XVI, 164 p.) 6 Ill.
psigel	ZDB-2-SBE ZDB-2-SBE_2015
publishDate	2015
publishDateSearch	2015
publishDateSort	2015
publisher	Apress
record_format	marc
spellingShingle	Thomas, Andrew R. 1967- Wilkinson, Timothy J. The Customer Trap How to Avoid the Biggest Mistake in Business Absatzmethode (DE-588)4141093-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verkaufstechnik (DE-588)4129047-1 gnd
subject_GND	(DE-588)4141093-2 (DE-588)4062644-1 (DE-588)4129047-1
title	The Customer Trap How to Avoid the Biggest Mistake in Business
title_auth	The Customer Trap How to Avoid the Biggest Mistake in Business
title_exact_search	The Customer Trap How to Avoid the Biggest Mistake in Business
title_full	The Customer Trap How to Avoid the Biggest Mistake in Business by Andrew R. Thomas, Timothy J. Wilkinson
title_fullStr	The Customer Trap How to Avoid the Biggest Mistake in Business by Andrew R. Thomas, Timothy J. Wilkinson
title_full_unstemmed	The Customer Trap How to Avoid the Biggest Mistake in Business by Andrew R. Thomas, Timothy J. Wilkinson
title_short	The Customer Trap
title_sort	the customer trap how to avoid the biggest mistake in business
title_sub	How to Avoid the Biggest Mistake in Business
topic	Absatzmethode (DE-588)4141093-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verkaufstechnik (DE-588)4129047-1 gnd
topic_facet	Absatzmethode Verbraucherverhalten Verkaufstechnik
url	https://doi.org/10.1007/978-1-4842-0385-9 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027978268&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT thomasandrewr thecustomertraphowtoavoidthebiggestmistakeinbusiness AT wilkinsontimothyj thecustomertraphowtoavoidthebiggestmistakeinbusiness

Availability

‌

Order via interlibrary loan Read online (HM)

MARC

Record in the Search Index

‌

Available at the library of Hochschule Munich University of Applied Sciences (HM).