Graphische Variation als soziale Praxis eine soziolinguistische Theorie skripturaler "Sichtbarkeit" - Spitzmüller, Jürgen 1973- (De Gruyter, 2013)
The graphic design of texts has become a linguistic object in its own right. To date, however, it has rarely been considered from a sociolinguistic perspective. The present volume attempts to fill this gap by offering the first comprehensive sociolinguistic theory of visual communication. It shows how "meaning" is generated through graphic variation, based on collective communicative knowledge and social attribution processes
Keywords: Sozialwissenschaften, Soziologie, Anthropologie; Sociolinguistics; Linguistic analysis (Linguistics); Graphic design (Typography); Visual communication / Social aspects; LANGUAGE ARTS & DISCIPLINES / General; Gesellschaft; Soziolinguistik; Typografie; Sichtbarkeit; Schrift; Variation; Schriftliche Kommunikation; Hochschulschrift