The third screen: the ultimate guide to mobile marketing
""Anyone interested in the evolution of consumer behavior and the adoption of new technologies will appreciate the clarity of Martin's prose and the breadth of his vision."...Publishers Weekly"Marketing is ever-changing and The Third Screen mirrors the future of marketing. I...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston, Mass. [u.a.]
Brealey
2015
|
| Ausgabe: | rev. and updated ed. |
| Schriftenreihe: | Notable books
|
| Schlagwörter: | |
| Zusammenfassung: | ""Anyone interested in the evolution of consumer behavior and the adoption of new technologies will appreciate the clarity of Martin's prose and the breadth of his vision."...Publishers Weekly"Marketing is ever-changing and The Third Screen mirrors the future of marketing. If you are new to mobile, this book makes sure you get it right!"...Jeffrey Hayzlett, best-selling author of The Mirror Test"Chuck Martin has more than all the facts. He has the soul of the idea. The Third Screen is thoughtful and valuable."...Chris Brogan, president, Human Business Works, co-author of Trust AgentsIn this fully updated new edition, Chuck Martin updates his essential marketing handbook for a rapidly evolving mobile marketplace. With more than one in every five people owning a smart phone or tablet worldwide, companies that fail to market to their ecommerce customers will be left behind. The book covers mobile video, SMS (text) messaging, location-based marketing, advertising and media, and inbound marketing and offers insightful case studies of top companies who are using these new platforms successfully.Chuck Martin is director of the Center for Media Research at MediaPost Communications, a research firm that analyzes the intentions of media buyers and planners. He is also CEO of Mobile Future Institute, a US-based think tank focused on marketing tactics for a world gone mobile. Martin is the author of eight business books, including the New York Times business bestseller The Digital Estate. He has appeared on CNN, CNBC, Fox, and ABC-TV News Now. ".. |
| Umfang: | XXVIII, 230 S. |
| ISBN: | 9781857886238 |
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| 520 | |a ""Anyone interested in the evolution of consumer behavior and the adoption of new technologies will appreciate the clarity of Martin's prose and the breadth of his vision."...Publishers Weekly"Marketing is ever-changing and The Third Screen mirrors the future of marketing. If you are new to mobile, this book makes sure you get it right!"...Jeffrey Hayzlett, best-selling author of The Mirror Test"Chuck Martin has more than all the facts. He has the soul of the idea. The Third Screen is thoughtful and valuable."...Chris Brogan, president, Human Business Works, co-author of Trust AgentsIn this fully updated new edition, Chuck Martin updates his essential marketing handbook for a rapidly evolving mobile marketplace. With more than one in every five people owning a smart phone or tablet worldwide, companies that fail to market to their ecommerce customers will be left behind. The book covers mobile video, SMS (text) messaging, location-based marketing, advertising and media, and inbound marketing and offers insightful case studies of top companies who are using these new platforms successfully.Chuck Martin is director of the Center for Media Research at MediaPost Communications, a research firm that analyzes the intentions of media buyers and planners. He is also CEO of Mobile Future Institute, a US-based think tank focused on marketing tactics for a world gone mobile. Martin is the author of eight business books, including the New York Times business bestseller The Digital Estate. He has appeared on CNN, CNBC, Fox, and ABC-TV News Now. ".. | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
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| 650 | 4 | |a Unternehmen | |
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| 650 | 4 | |a Telemarketing | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Mobile commerce | |
| 650 | 4 | |a Smartphones | |
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Business enterprises |x Computer networks | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General | |
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Datensatz im Suchindex
| _version_ | 1818980304465952768 |
|---|---|
| any_adam_object | |
| author | Martin, Chuck 1949- |
| author_GND | (DE-588)1012596206 |
| author_facet | Martin, Chuck 1949- |
| author_role | aut |
| author_sort | Martin, Chuck 1949- |
| author_variant | c m cm |
| building | Verbundindex |
| bvnumber | BV042515714 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)909726028 (DE-599)BVBBV042515714 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | rev. and updated ed. |
| format | Book |
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| id | DE-604.BV042515714 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:13:18Z |
| institution | BVB |
| isbn | 9781857886238 |
| language | English |
| lccn | 014041062 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027950168 |
| oclc_num | 909726028 |
| open_access_boolean | |
| owner | DE-706 DE-M347 DE-11 DE-573 |
| owner_facet | DE-706 DE-M347 DE-11 DE-573 |
| physical | XXVIII, 230 S. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Brealey |
| record_format | marc |
| series2 | Notable books |
| spelling | Martin, Chuck 1949- Verfasser (DE-588)1012596206 aut The third screen the ultimate guide to mobile marketing Chuck Martin rev. and updated ed. Boston, Mass. [u.a.] Brealey 2015 XXVIII, 230 S. txt rdacontent n rdamedia nc rdacarrier Notable books ""Anyone interested in the evolution of consumer behavior and the adoption of new technologies will appreciate the clarity of Martin's prose and the breadth of his vision."...Publishers Weekly"Marketing is ever-changing and The Third Screen mirrors the future of marketing. If you are new to mobile, this book makes sure you get it right!"...Jeffrey Hayzlett, best-selling author of The Mirror Test"Chuck Martin has more than all the facts. He has the soul of the idea. The Third Screen is thoughtful and valuable."...Chris Brogan, president, Human Business Works, co-author of Trust AgentsIn this fully updated new edition, Chuck Martin updates his essential marketing handbook for a rapidly evolving mobile marketplace. With more than one in every five people owning a smart phone or tablet worldwide, companies that fail to market to their ecommerce customers will be left behind. The book covers mobile video, SMS (text) messaging, location-based marketing, advertising and media, and inbound marketing and offers insightful case studies of top companies who are using these new platforms successfully.Chuck Martin is director of the Center for Media Research at MediaPost Communications, a research firm that analyzes the intentions of media buyers and planners. He is also CEO of Mobile Future Institute, a US-based think tank focused on marketing tactics for a world gone mobile. Martin is the author of eight business books, including the New York Times business bestseller The Digital Estate. He has appeared on CNN, CNBC, Fox, and ABC-TV News Now. ".. BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh COMPUTERS / Electronic Commerce (see also headings under BUSINESS & ECONOMICS / E-Commerce) bisacsh Unternehmen Wirtschaft Telemarketing Internet marketing Mobile commerce Smartphones Internet advertising Business enterprises Computer networks BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Advertising & Promotion COMPUTERS / Electronic Commerce (see also headings under BUSINESS & ECONOMICS / E-Commerce) Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Smartphone (DE-588)4845922-7 gnd rswk-swf Marketing (DE-588)4037589-4 s Smartphone (DE-588)4845922-7 s DE-604 Online-Marketing (DE-588)7706419-7 s Erscheint auch als Online-Ausgabe 978-1-85788-993-2 |
| spellingShingle | Martin, Chuck 1949- The third screen the ultimate guide to mobile marketing BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh COMPUTERS / Electronic Commerce (see also headings under BUSINESS & ECONOMICS / E-Commerce) bisacsh Unternehmen Wirtschaft Telemarketing Internet marketing Mobile commerce Smartphones Internet advertising Business enterprises Computer networks BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Advertising & Promotion COMPUTERS / Electronic Commerce (see also headings under BUSINESS & ECONOMICS / E-Commerce) Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Smartphone (DE-588)4845922-7 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4037589-4 (DE-588)4845922-7 |
| title | The third screen the ultimate guide to mobile marketing |
| title_auth | The third screen the ultimate guide to mobile marketing |
| title_exact_search | The third screen the ultimate guide to mobile marketing |
| title_full | The third screen the ultimate guide to mobile marketing Chuck Martin |
| title_fullStr | The third screen the ultimate guide to mobile marketing Chuck Martin |
| title_full_unstemmed | The third screen the ultimate guide to mobile marketing Chuck Martin |
| title_short | The third screen |
| title_sort | the third screen the ultimate guide to mobile marketing |
| title_sub | the ultimate guide to mobile marketing |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh COMPUTERS / Electronic Commerce (see also headings under BUSINESS & ECONOMICS / E-Commerce) bisacsh Unternehmen Wirtschaft Telemarketing Internet marketing Mobile commerce Smartphones Internet advertising Business enterprises Computer networks BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Advertising & Promotion COMPUTERS / Electronic Commerce (see also headings under BUSINESS & ECONOMICS / E-Commerce) Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Smartphone (DE-588)4845922-7 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Advertising & Promotion COMPUTERS / Electronic Commerce (see also headings under BUSINESS & ECONOMICS / E-Commerce) Unternehmen Wirtschaft Telemarketing Internet marketing Mobile commerce Smartphones Internet advertising Business enterprises Computer networks Online-Marketing Marketing Smartphone |
| work_keys_str_mv | AT martinchuck thethirdscreentheultimateguidetomobilemarketing |