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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Authors:	Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format:	Book
Language:	English
Published:	Boston, Massachusetts Harvard Business School Press 2015
Edition:	Expanded edition
Subjects:	New products Market segmentation Markterschließung Marktsegmentierung Unternehmen Neues Produkt Kooperation Marktergebnis
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027810272&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Item Description:	Literaturverzeichnis: Seite 263-270
Physical Description:	xxviii, 287 Seiten Diagramme
ISBN:	9781625274496

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Record in the Search Index

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adam_text	Contents Help1 My Ocean Is Turning Red ix Prefoce to the Original Edition xxi Acknowledgments xxv Part One: Blue Ocean Strategy 1 Creating Blue Oceans 3 2 Analytical Tools and Frameworks 25 Part Two: Formulating Blue Ocean Strategy 3 Reconstruct Market Boundaries 49 4 Focus on the Big Picture, Not the Numbers 83 5 Reach Beyond Existing Demand 103 6 Get the Strategic Sequence Right 117 viii Contents Part Three: Executing Blue Ocean Strategy 7 Overcome Key Organizational Hurdles 147 8 Build Execution into Strategy 171 9 Align Value, Profit, and People Propositions 189 10 Renew Blue Oceans 203 11 Avoid Red Ocean Traps 215 Appendix A 225 Appendix В 245 Appendix С 249 Notes 253 Bibliography 263 Index 271 About the Authors 285
any_adam_object	1
author	Kim, W. Chan Mauborgne, Renée
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
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spellingShingle	Kim, W. Chan Mauborgne, Renée Blue ocean strategy how to create uncontested market space and make the competition irrelevant New products Market segmentation Markterschließung (DE-588)4114519-7 gnd Marktsegmentierung (DE-588)4037644-8 gnd Unternehmen (DE-588)4061963-1 gnd Neues Produkt (DE-588)4171552-4 gnd Kooperation (DE-588)4032386-9 gnd Marktergebnis (DE-588)4351708-0 gnd
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title	Blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_auth	Blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_exact_search	Blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_full	Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne
title_fullStr	Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne
title_full_unstemmed	Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne
title_short	Blue ocean strategy
title_sort	blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_sub	how to create uncontested market space and make the competition irrelevant
topic	New products Market segmentation Markterschließung (DE-588)4114519-7 gnd Marktsegmentierung (DE-588)4037644-8 gnd Unternehmen (DE-588)4061963-1 gnd Neues Produkt (DE-588)4171552-4 gnd Kooperation (DE-588)4032386-9 gnd Marktergebnis (DE-588)4351708-0 gnd
topic_facet	New products Market segmentation Markterschließung Marktsegmentierung Unternehmen Neues Produkt Kooperation Marktergebnis
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027810272&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT kimwchan blueoceanstrategyhowtocreateuncontestedmarketspaceandmakethecompetitionirrelevant AT mauborgnerenee blueoceanstrategyhowtocreateuncontestedmarketspaceandmakethecompetitionirrelevant

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Call Number:	0002 WIR 540f 2015 A 6498 Floor plan
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