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Digital marketing: integrating strategy and tactics with values : a guidebook for executives, managers, and students

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Bibliographic Details
Main Authors:	Kaufman, Ira Morton 1947- (Author), Horton, Chris (Author)
Format:	Electronic eBook
Language:	English
Published:	New York Routledge 2015
Subjects:	Internet marketing Marketing > Management Online-Marketing Marketing Computerunterstütztes Verfahren Electronic Commerce Electronic books
Links:	https://doi.org/10.4324/9781315879451 https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1818176 https://doi.org/10.4324/9781315879451 https://doi.org/10.4324/9781315879451
Item Description:	Includes index. - Erscheinungsdatum auf der Plattform ebrary: October 2014
Physical Description:	1 Online-Ressource (368 Seiten)
ISBN:	9781315879451
DOI:	10.4324/9781315879451

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MARC


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isbn	9781315879451
language	English
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spelling	Kaufman, Ira Morton 1947- Verfasser (DE-588)1064019536 aut Digital marketing integrating strategy and tactics with values : a guidebook for executives, managers, and students written by Ira Kaufman & Chris Horton ; contributing editor, Alyssa Adkins ; designer, Spencer Ploessl New York Routledge 2015 1 Online-Ressource (368 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes index. - Erscheinungsdatum auf der Plattform ebrary: October 2014 Internet marketing Marketing Management Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Computerunterstütztes Verfahren (DE-588)4139030-1 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic books Marketing (DE-588)4037589-4 s Computerunterstütztes Verfahren (DE-588)4139030-1 s Electronic Commerce (DE-588)4592128-3 s 1\p DE-604 Online-Marketing (DE-588)7706419-7 s 2\p DE-604 Horton, Chris Verfasser aut Erscheint auch als Druckausgabe 978-0-415-71674-1 Erscheint auch als Druckausgabe 978-0-415-71675-8 https://doi.org/10.4324/9781315879451 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kaufman, Ira Morton 1947- Horton, Chris Digital marketing integrating strategy and tactics with values : a guidebook for executives, managers, and students Internet marketing Marketing Management Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd Electronic Commerce (DE-588)4592128-3 gnd
subject_GND	(DE-588)7706419-7 (DE-588)4037589-4 (DE-588)4139030-1 (DE-588)4592128-3
title	Digital marketing integrating strategy and tactics with values : a guidebook for executives, managers, and students
title_auth	Digital marketing integrating strategy and tactics with values : a guidebook for executives, managers, and students
title_exact_search	Digital marketing integrating strategy and tactics with values : a guidebook for executives, managers, and students
title_full	Digital marketing integrating strategy and tactics with values : a guidebook for executives, managers, and students written by Ira Kaufman & Chris Horton ; contributing editor, Alyssa Adkins ; designer, Spencer Ploessl
title_fullStr	Digital marketing integrating strategy and tactics with values : a guidebook for executives, managers, and students written by Ira Kaufman & Chris Horton ; contributing editor, Alyssa Adkins ; designer, Spencer Ploessl
title_full_unstemmed	Digital marketing integrating strategy and tactics with values : a guidebook for executives, managers, and students written by Ira Kaufman & Chris Horton ; contributing editor, Alyssa Adkins ; designer, Spencer Ploessl
title_short	Digital marketing
title_sort	digital marketing integrating strategy and tactics with values a guidebook for executives managers and students
title_sub	integrating strategy and tactics with values : a guidebook for executives, managers, and students
topic	Internet marketing Marketing Management Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd Electronic Commerce (DE-588)4592128-3 gnd
topic_facet	Internet marketing Marketing Management Online-Marketing Marketing Computerunterstütztes Verfahren Electronic Commerce
url	https://doi.org/10.4324/9781315879451
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