Digital marketing integrating strategy and tactics with values : a guidebook for executives, managers, and students - Kaufman, Ira Morton 1947-; Horton, Chris (Routledge, 2015)
Includes index. - Erscheinungsdatum auf der Plattform ebrary: October 2014
Keywords: Internet marketing; Marketing -- Management; Online-Marketing; Marketing; Computerunterstütztes Verfahren; Electronic Commerce; Electronic books