Verfügbarkeit: The business of iOS app development | Technische Universität München

The business of iOS app development: for iPhones, iPads and iPod touches ; [making and marketing apps that succeed]

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Bibliographische Detailangaben
Beteiligte Personen:	Pierce, Taylor (VerfasserIn), Wooldridge, Dave (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	[Berkeley, Calif.] Apress 2014
Ausgabe:	3. ed.
Schriftenreihe:	Books for professionals by professionals
Schlagwörter:	App > Programm iOS 8
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027652436&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XXIII, 414 S. Ill., graph. Darst.
ISBN:	9781430262381

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Datensatz im Suchindex

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adam_text	Titel: The business of iOS app development Autor: Pierce, Taylor Jahr: 2014 Contents About the Author..............................................................................................................xvii About the Technical Reviewer...........................................................................................xix Special Contributor............................................................................................................xxi Introduction.....................................................................................................................xxiii BChapter 1: Seeing the Big Picture in a Crowded App Store Marketplace............................1 Why a Business Book for iOS Developers?...................................................................................2 Tackling the New World of Mobile Marketing........................................................................................................2 Rest Easy—This Is NotYourTypical Business Book..............................................................................................3 Planning Your Own Success Story.................................................................................................3 How to Use This Book....................................................................................................................6 Getting Started with Your First iOS App.........................................................................................9 Already in the App Store? It s Never Too Late to Boost Sales......................................................10 Developing iOS Apps for Clients..................................................................................................10 Ready to Dive In?........................................................................................................................10 vi Contents ¦Chapter 2: Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research...................................................................................11 Fulfilling a Need..........................................................................................................................11 Discovering Untapped Markets............................................................................................................................12 Enhancing the Mobile Experience.......................................................................................................................14 CompetingwithSimilarApps..............................................................................................................................16 WhentoAvoidOversaturatedCategories....................................................................................17 Assessing the Competition..........................................................................................................19 Using Alternative App Directories for Competitive Research...............................................................................21 Analyzing App Ranking Statistics........................................................................................................................21 Finding Inspiration in Your Competitors Customer Reviews...............................................................................22 Taking Your Competition for a Test-Drive.............................................................................................................24 Defining Your Differentiator.........................................................................................................25 Targeting Multiple iOS Devices....................................................................................................26 Universal Applications from a Business Perspective..................................................................27 What s in an App Name?............................................................................................................28 Registering Web Site Domain Names..........................................................................................30 Building a Unique Identity for Your iOS App.................................................................................31 Making Progress.........................................................................................................................32 ¦Chapter 3: Protecting Your Intellectual Property.............................................................33 What Is Intellectual Property?.....................................................................................................34 Determining Your Intellectual Property Strategy.........................................................................34 iOSAppsAreDifferent.........................................................................................................................................35 Developing an iOS App-Specific Game Plan........................................................................................................35 Copyrighting Your App.........................................................................................................................................36 Filing Trademarks for App Icons and Logos.........................................................................................................37 Trade Secrets.......................................................................................................................................................40 Patents.................................................................................................................................................................42 Addressing Intellectual Property in Contractor and Employee Agreements................................45 Hiring Contractors................................................................................................................................................45 Hiring Employees.................................................................................................................................................46 Contents vii Inbound Licensing of Intellectual Property..................................................................................47 DocumentYourlnboundLicenses.......................................................................................................................47 Know What You Are Getting.................................................................................................................................47 Avoid Viral Licenses.............................................................................................................................................48 Don t Use Apple s Trademarks.............................................................................................................................48 Creating a Custom End User License Agreement........................................................................48 The Purpose of a EULA........................................................................................................................................48 Apple s EULA........................................................................................................................................................50 Reasons to Use Your Own EULA...........................................................................................................................50 How and When to Pursue Legal Action........................................................................................51 First Steps Toward Dispute Resolution................................................................................................................51 Prelitigation.........................................................................................................................................................52 Litigation..............................................................................................................................................................53 Summary.....................................................................................................................................53 Si Chapter 4: Your iOS App Is Your Most Powerful Marketing Tool......................................55 Getting Your Foot in the Door: First impressions Are Everything.................................................55 The First Visual Cue.....................................................................................................................56 The Second Visual Cue................................................................................................................56 More Incentive for a Good First Impression................................................................................57 Playing by the Rules in Apple s Sandbox.....................................................................................57 Designing for Multiple iOS Devices.............................................................................................58 PreparingUlArtAssets................................................................................................................59 Orientation Considerations on the iPad.......................................................................................60 Double the Fun with Retina Display Screens..............................................................................60 Designing for iOS 8......................................................................................................................61 Differences in iOS 8....................................................................................................................62 Definea Brand for Your App........................................................................................................65 Your Most Powerful Marketing Tool.............................................................................................66 Maintaining a Consistent Brand Identity.....................................................................................66 Creating an Effective App Icon and Logo.....................................................................................68 viil Contents App Icon Rules and Tools.............................................................................................................68 Designing aCustom App Icon......................................................................................................70 Start Sketching....................................................................................................................................................70 MakeltUnique.....................................................................................................................................................71 Beauty in Simplicity.............................................................................................................................................71 Sample App Icon..................................................................................................................................................72 Interface Design: Think Like a User, Not Like a Developer..........................................................73 Get to Know Your Users.......................................................................................................................................73 Draw Your Ideas on Paper....................................................................................................................................74 Create an App Flow/Storyboard...........................................................................................................................74 Beautiful Mock-ups in Illustrator and Photoshop................................................................................................75 Other Software Tools for Designing Mock-ups...................................................................................................77 Designing Appswith Mobile Apps...............................................................................................77 Start Prototyping.........................................................................................................................77 Creating a Prototype............................................................................................................................................78 Test User Interactions Using Your Prototype........................................................................................................81 Think Outside the Box..........................................................................................................................................81 Other Factors to Consider....................................................................................................................................83 The Comfortable Familiarity of UlKit............................................................................................84 Icons and Images........................................................................................................................84 Navigation Colors........................................................................................................................85 Using Text....................................................................................................................................86 Designing for Accessibility..........................................................................................................87 Tips for the Artistically Challenged..............................................................................................88 Finding Graphics and Icons.........................................................................................................88 Choosing Fonts............................................................................................................................89 Adding Audio...............................................................................................................................89 Using Professional Design Services............................................................................................89 Creative Boost.............................................................................................................................90 Contents ¦Chapter 5: Social Inception: Promoting Your Apps Within Apps.....................................91 Encouraging User Reviews Within Your App................................................................................91 Seeking Feedback at Runtime.............................................................................................................................92 When to Ask for Ratings......................................................................................................................................94 Teil a Friend with In-App E-mail and Social Networking.............................................................95 Using Third-Party Web Services..........................................................................................................................96 Connecting Users with In-App Sharing................................................................................................................96 Adding E-mail Support.......................................................................................................................................102 Integrating Twitter and Facebook......................................................................................................................106 Strength in Numbers: Building Synergy with In-App Cross-Promotion.....................................111 Setting up Shop.................................................................................................................................................113 United We Prosper.............................................................................................................................................114 GetYour Users Talking with Third-Party Social Gaming Platforms............................................118 Enthusiasm ls Contagious.................................................................................................................................118 Choosing a Social Gaming Platform..................................................................................................................119 Earning Your Stripes..................................................................................................................120 SgChapter 6: Money for Nothing: When It Pays to Be Free................................................121 Generating Revenue from Free Apps.........................................................................................121 Free Strategies..................................................................................................................................................122 TryBeforeYouBuy.............................................................................................................................................122 Choosing a Path: Lite vs, In-App Purchase................................................................................123 The Lite Approach: Tastes Great, Less Filling............................................................................125 Playing It Safe: Lite Version Restrictions..........................................................................................................125 Can a Free Lite Version Really Boost Paid App Sales?.......................................................................................126 They Won t Buy the Cow If the Milk ls Free.......................................................................................................127 When to Release the Lite Version......................................................................................................................130 Perfecting Your In-App Sales Pitch....................................................................................................................131 Bulletproofing Your Lite Version.........................................................................................................................137 Migrating Data from the Lite Version to the Paid Version..................................................................................138 Contents Securing Market Share: Give It Away Now and Up-Sell Later...................................................142 Mining Additional Revenue with Affiliate Programs..................................................................144 HowAffiliateProgramsWork.............................................................................................................................145 Joining the iTunes Affiliate Program..................................................................................................................147 The Power of Free.....................................................................................................................148 Shifting Gears............................................................................................................................149 ¦Chapter 7: Monetizing Free Apps with iAd and Other In-App Advertising Opportunities.............................................................................................151 When to Use In-App Advertising................................................................................................151 Knowing Your Audience.....................................................................................................................................152 In-App Advertising As a Sales Tool....................................................................................................................153 Selecting a Mobile Ad Network.................................................................................................154 Investigating the Choices..................................................................................................................................155 Which Ad Network IsRight for You?..................................................................................................................156 Building a Business with Ad-Supported Apps...........................................................................158 Balancing Ul Design Aesthetics with Ads..........................................................................................................158 Finding the Best Mix of Ad Networks................................................................................................................161 Hamessing the Power of House Ads..................................................................................................................162 Implementing Apple s iAd in Your iOS Apps...............................................................................164 Joining the iAd Network....................................................................................................................................164 Designing Your App for Displaying iAd Banners.................................................................................................165 Programming Your App to Support Ads..............................................................................................................167 Enabling Live Ads in Your App............................................................................................................................192 Knowledge ls Power: Tracking App Usage Through Analytics...................................................192 Contemplating Sponsorships and Product Placement Deals....................................................194 The Tipping Point.......................................................................................................................195 Contents xi ¦Chapter 8: Exploring the Freemium Model with In-App Purchase................................197 Loyalty Pays: Existing Users Make the Best Customers............................................................197 Supporting the Long Tait: Monetizing Continued Development.........................................................................198 The Challenge of Changing User Perception.....................................................................................................199 When and How to Use In-App Purchase....................................................................................202 Understanding the Fundamentals.....................................................................................................................203 The Power of Simplicity.....................................................................................................................................204 Presentation ls the Key to Success...................................................................................................................210 Finding the Sweet Spot....................................................................................................................................211 Delivering and Managing In-App Purchases.............................................................................213 Unlocking Built-in Content.................................................................................................................................213 Downloading Content from Your Server.............................................................................................................215 Finding Help in the Cloud...................................................................................................................................217 Configuring In-App Purchase in iTunes Connect......................................................................217 SettingUp an iTunes Test User Account............................................................................................................218 Creating In-App Purchase Items........................................................................................................................219 Managing Your In-App Purchase Items..............................................................................................................223 Preparing Your Test Device........................................................................................................224 Tapping into the Store Kit Framework......................................................................................225 Configuring the Project for In-App Purchase.....................................................................................................225 Setting Up the Basics........................................................................................................................................226 Getting In-App Purchase Up and Running.................................................................................228 Step 1:Does the ConsumerAllow In-App Purchase?........................................................................................228 Step 2: Fetch Available In-App Purchase Items.................................................................................................229 Step 3: Request a Purchase...............................................................................................................................231 Step 4: Receive Payment Status........................................................................................................................233 Step 5: Provide Access to the Purchased Content.............................................................................................235 Restoring Paid Content..............................................................................................................236 Digging for Gold.........................................................................................................................237 xii Contents iChapter 9: Testing and Usability: Putting Your Best Foot Forward................................239 Preventing the Majority of One-Star Reviews...........................................................................239 Avoiding Common Pitfalls..................................................................................................................................240 Soliciting Direct Feedback.................................................................................................................................241 Preventing User Frustration with In-App Help...........................................................................243 Planting Knowledge Seeds with On-Screen Tips...............................................................................................244 Instructional Videos: The Double-Edged Sword.................................................................................................245 Show, Don t Teil, with Visual Demos..................................................................................................................246 Providing Mobile Manuals with Text-based Help...............................................................................................248 Provisioning: Setting Up a Development Device........................................................................251 Step 1: Establish Your Test Device in Xcode Organizer......................................................................................252 Step 2: Acquire Your Development Certificate...................................................................................................253 Step 3: Register Your Device ID.........................................................................................................................255 Step 4: Create an App ID....................................................................................................................................256 Step 5: Generate and Install Your Provisioning Profile.......................................................................................259 Step 6: Run Your Xcode Project on Your Test Device.........................................................................................262 Beta Testing: Navigating the Complexities of Ad Hoc Distribution.............................................264 Step 1: Acquire Your Distribution Certificate......................................................................................................264 Step 2: Register the Device IDs of Your Beta Testers.........................................................................................268 Step 3: Generate and Install an Ad Hoc Distribution Provisioning Profile..........................................................270 Step 4: Configure Your App for Ad Hoc Distribution...........................................................................................272 Step 5: Distribute Your App to the Beta Testers.................................................................................................273 Wireless Distribution to Beta Testers........................................................................................273 Sitting Pretty..............................................................................................................................274 Contents xiii IChapter 10: Get the Party Started! Creating a Prerelease Buzz....................................275 The Final Countdown: Preparing for Liftoff................................................................................275 Invest the Time to Find Your Audience...............................................................................................................275 Craft Your Elevator Pitch....................................................................................................................................276 GatherAdditional Prerelease Marketing Materials............................................................................................277 Your iOS App Deserves a Well-Designed Web Site....................................................................281 Web Hosting......................................................................................................................................................281 Format Wars: Blogs vs. Custom Sites................................................................................................................281 Domain Name Benefits......................................................................................................................................282 SEOTactics........................................................................................................................................................283 Tracking Web Site Traffic...................................................................................................................................287 Anatomy of an iOS App Web Site.......................................................................................................................288 Before Selling, Start Collecting..........................................................................................................................304 Why Site Compatibility with Mobile Safari ls So Important.......................................................306 l m Ready for My Close-up, Mr. Viewport .......................................................................................................306 Using Browser DetectiontoDeliverTargeted Content.......................................................................................308 Dynamically Replacing Flash with iOS-Compatible Content..............................................................................311 Home Screen Bookmarking Made Beautiful......................................................................................................312 Let s Make Some Noise: The Power of Blogs, Twitter, and Social Networks.............................313 Cultivating an Online Community......................................................................................................................313 Blogging.............................................................................................................................................................314 Twitter................................................................................................................................................................315 Facebook...........................................................................................................................................................323 Other Social Networks and Bookmarking Sites.................................................................................................326 Commenting on Forums, Groups, and Blogs......................................................................................................327 But NotToo Much Noise: Maintaining a Professional Reputation..............................................327 Everyone Loves a Winner: Collecting Prerelease Press and Testimonials.................................329 Preparing a Hit List............................................................................................................................................329 Establishing Relationships.................................................................................................................................330 Offering Exclusives and AdvanceAd Hoc Builds to Secure Coverage...............................................................331 Passing the Baton.....................................................................................................................332 xlv Contents IChapter 11: Keys to the Kingdom: The App Store Submission Process........................333 The Politics of Pricing................................................................................................................334 Analyzing Similar Apps......................................................................................................................................334 Room to Maneuver............................................................................................................................................334 Sustaining a Long-Term Business.....................................................................................................................335 Perceived Value and Consumer Resistance.......................................................................................................336 Improving App Discovery: The Art of Keywords and Names......................................................338 Assigning Keywords..........................................................................................................................................338 The Name Game................................................................................................................................................340 Perfecting the Sales Pitch of Your App Description...................................................................342 Whatlslt?..........................................................................................................................................................342 Awards and Testimonials...................................................................................................................................342 App Features and Benefits................................................................................................................................343 Putting It All Together.........................................................................................................................................343 A Picture ls Worth a Thousand Words: The Importance of Screenshots....................................344 Choosing the Primary Screenshot.....................................................................................................................345 When a Screenshot ls More Than a Screenshot................................................................................................347 Preparing Your Application Binary for the App Store.................................................................349 Step 1: Verify Your Distribution Certificate ls Still Installed...............................................................................349 Step 2: Generate and Install an App Store Distribution Provisioning Profile......................................................350 Step 3: Configure Your Xcode Project for App Store Distribution.......................................................................351 Step 4: Compile Your iOS App............................................................................................................................351 Ensuring Apple Has Processed Your Contracts and Payment Settings.....................................352 Are We There Yet? Submitting Your App in iTunes Connect.......................................................353 Step 1: Create a New App Entry.........................................................................................................................353 Step 2: Set the Availability Date and Pricing......................................................................................................356 Step3:SubmitYourApp sMetadata..................................................................................................................358 Step 4: Assign a Rating to Your App...................................................................................................................362 Step 5: Upload Your App Icon and Screenshots.................................................................................................364 Contents xv Step 6: Support Multiple Languages..................................................................................................................368 Step 7: Upload Your App Binary for App Store Review.......................................................................................368 Try, Try Again: Dealing with App Store Rejections.....................................................................373 Approved! Making It to the Promised Land...............................................................................374 Analyzing Your App Store Sales Statistics.................................................................................374 Rev Your Engines.......................................................................................................................376 IChapter 12: Increasing Awareness for Your iOS App.....................................................377 Dedicating As Much Effort to Marketing Your App As You Put into Developing It......................377 Launching with a Supernova of Publicity..........................................................................................................378 Enlisting Help from the Pros..............................................................................................................................378 The Art of Crafting Effective Press Releases.............................................................................379 The Essential Ingredients of a Press Release....................................................................................................380 Translating Your Press Release..........................................................................................................................385 The Virtual 24/7 Press Room.............................................................................................................................385 Connecting with the Press.................................................................................................................................386 Issuing Promo Codes: Soliciting App Reviews on Influential Blogs and Review Sites..............388 Providing Review Materials...............................................................................................................................389 Obtaining Promo Codes.....................................................................................................................................390 Publicity Requires Planning and Patience.........................................................................................................391 Using Promotions and Giveawaysto Improve App Discovery...................................................392 Timing a Good Säle to Rejuvenate App Downloads...................................................................396 Can Advertising Seil Apps?........................................................................................................397 Advertising to a Mobile Audience......................................................................................................................397 Taking Advantage of iAd for Developers............................................................................................................399 Pay-Per-Install Incentives to Cross-Sell Apps....................................................................................................400 Staying Connected with Customers..........................................................................................401 Delivering Frequent App Updates......................................................................................................................401 Providing High-Quality Support.........................................................................................................................401 xvi Contents Additional Tips for Sustaining Momentum in the App Store................................................402 Banking on the Prestige of Awards and Endorsements..............................................................................402 Share Your Knowledge................................................................................................................................403 Participating in Interviews and Podcasts...................................................................................................404 Looking Toward the Horizon................................................................................................404 Index...........................................................................................................................405
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spellingShingle	Pierce, Taylor Wooldridge, Dave The business of iOS app development for iPhones, iPads and iPod touches ; [making and marketing apps that succeed] App Programm (DE-588)7705206-7 gnd iOS 8 (DE-588)1059928167 gnd
subject_GND	(DE-588)7705206-7 (DE-588)1059928167
title	The business of iOS app development for iPhones, iPads and iPod touches ; [making and marketing apps that succeed]
title_auth	The business of iOS app development for iPhones, iPads and iPod touches ; [making and marketing apps that succeed]
title_exact_search	The business of iOS app development for iPhones, iPads and iPod touches ; [making and marketing apps that succeed]
title_full	The business of iOS app development for iPhones, iPads and iPod touches ; [making and marketing apps that succeed] Taylor Pierce ; Dave Wooldridge
title_fullStr	The business of iOS app development for iPhones, iPads and iPod touches ; [making and marketing apps that succeed] Taylor Pierce ; Dave Wooldridge
title_full_unstemmed	The business of iOS app development for iPhones, iPads and iPod touches ; [making and marketing apps that succeed] Taylor Pierce ; Dave Wooldridge
title_short	The business of iOS app development
title_sort	the business of ios app development for iphones ipads and ipod touches making and marketing apps that succeed
title_sub	for iPhones, iPads and iPod touches ; [making and marketing apps that succeed]
topic	App Programm (DE-588)7705206-7 gnd iOS 8 (DE-588)1059928167 gnd
topic_facet	App Programm iOS 8
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027652436&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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