Hospitality Branding:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Ithaca, NY
Cornell University Press
2012
|
| Schriftenreihe: | Cornell hospitality management best practices
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027539556&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | IX, 179 S. |
| ISBN: | 9780801478192 0801478197 |
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Datensatz im Suchindex
| _version_ | 1819365115930083328 |
|---|---|
| adam_text | Titel: Hospitality branding
Autor: Dev, Chekitan S
Jahr: 2012
Contents
Preface vii
Part I.The Hospitality Brandscape
chapter 1 Hospitality Marketing and Branding:
Past and Future 3
chapter 2 Branding Challenges and Opportunities 13
chapter 3 Branding and the Internet 21
case study I Carnival Cruise Lines 30
Part II. Global Branding
chapter 4 Global Brand Expansion 41
chapter 5 Branding beyond Borders 51
chapter 6 Brand Strategies 63
case study II Ritz-Carlton Bali 72
Part III. Strategic Branding
chapter Brand Equity 83
chapter 8 Brand Positioning 93
chapter 9 Brand Extensions and Customer Loyalty 102
case study III Taj Hotels, Resorts, and Palaces 112
Part IV. Branding Execution
chapter 10 Managing Marketing and Branding Relationships 123
chapter 11 Brand Franchising 134
chapters Brand Partnerships 143
case study IV Groupon 154
Acknowledgments 165
Bibliography 169
|
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| isbn | 9780801478192 0801478197 |
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