Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley
2014
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XIII, 175 S. Ill. 24 cm |
| ISBN: | 9781118930267 1118930266 |
Staff View
MARC
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| 100 | 1 | |a Trefler, Alan |e Verfasser |0 (DE-588)1075057744 |4 aut | |
| 245 | 1 | 0 | |a Build for change |b revolutionizing customer engagement through continuous digital innovation |c Alan Trefler |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2014 | |
| 300 | |a XIII, 175 S. |b Ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Customer relations / Management / Technological innovations | |
| 650 | 4 | |a Internet marketing | |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
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Record in the Search Index
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| author | Trefler, Alan |
| author_GND | (DE-588)1075057744 |
| author_facet | Trefler, Alan |
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| author_sort | Trefler, Alan |
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| building | Verbundindex |
| bvnumber | BV042020512 |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)889718733 (DE-599)BVBBV042020512 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042020512 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T17:00:16Z |
| institution | BVB |
| isbn | 9781118930267 1118930266 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027462195 |
| oclc_num | 889718733 |
| open_access_boolean | |
| owner | DE-945 DE-M347 |
| owner_facet | DE-945 DE-M347 |
| physical | XIII, 175 S. Ill. 24 cm |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Wiley |
| record_format | marc |
| spelling | Trefler, Alan Verfasser (DE-588)1075057744 aut Build for change revolutionizing customer engagement through continuous digital innovation Alan Trefler Hoboken, N.J. Wiley 2014 XIII, 175 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Relationship marketing / Technological innovations Customer relations / Management / Technological innovations Internet marketing Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Geschäftsmodell (DE-588)7737985-8 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Kundenbindung (DE-588)4384508-3 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Electronic Commerce (DE-588)4592128-3 s Geschäftsmodell (DE-588)7737985-8 s Kundenmanagement (DE-588)4236865-0 s |
| spellingShingle | Trefler, Alan Build for change revolutionizing customer engagement through continuous digital innovation Relationship marketing / Technological innovations Customer relations / Management / Technological innovations Internet marketing Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd Geschäftsmodell (DE-588)7737985-8 gnd Electronic Commerce (DE-588)4592128-3 gnd Kundenbindung (DE-588)4384508-3 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4236865-0 (DE-588)7737985-8 (DE-588)4592128-3 (DE-588)4384508-3 |
| title | Build for change revolutionizing customer engagement through continuous digital innovation |
| title_auth | Build for change revolutionizing customer engagement through continuous digital innovation |
| title_exact_search | Build for change revolutionizing customer engagement through continuous digital innovation |
| title_full | Build for change revolutionizing customer engagement through continuous digital innovation Alan Trefler |
| title_fullStr | Build for change revolutionizing customer engagement through continuous digital innovation Alan Trefler |
| title_full_unstemmed | Build for change revolutionizing customer engagement through continuous digital innovation Alan Trefler |
| title_short | Build for change |
| title_sort | build for change revolutionizing customer engagement through continuous digital innovation |
| title_sub | revolutionizing customer engagement through continuous digital innovation |
| topic | Relationship marketing / Technological innovations Customer relations / Management / Technological innovations Internet marketing Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd Geschäftsmodell (DE-588)7737985-8 gnd Electronic Commerce (DE-588)4592128-3 gnd Kundenbindung (DE-588)4384508-3 gnd |
| topic_facet | Relationship marketing / Technological innovations Customer relations / Management / Technological innovations Internet marketing Beziehungsmanagement Kundenmanagement Geschäftsmodell Electronic Commerce Kundenbindung |
| work_keys_str_mv | AT trefleralan buildforchangerevolutionizingcustomerengagementthroughcontinuousdigitalinnovation |