Multimodality and genre: a foundation for the systematic analysis of multimodal documents
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Basingstoke, Hampshire [u.a.]
Palgrave Macmillan
2011
|
| Ausgabe: | 1. paperback ed. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027429025&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Literaturverz. S. 279 - 300 |
| Umfang: | XIX, 312 S. Ill., graph. Darst. |
| ISBN: | 9780230302341 |
Internformat
MARC
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| 245 | 1 | 0 | |a Multimodality and genre |b a foundation for the systematic analysis of multimodal documents |c John A. Bateman |
| 250 | |a 1. paperback ed. | ||
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| 300 | |a XIX, 312 S. |b Ill., graph. Darst. | ||
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-027429025 | |
Datensatz im Suchindex
| _version_ | 1819341683013189632 |
|---|---|
| adam_text | Contents
List of Tables ,x
List of Figures xi
Acknowledgements xvii
Preface x*x
1 Introduction: Four Whys and a How 1
1 1 Learning to walk: framing issues and analytic focus .... 3
1.1.1 Why multimodality? .................................. 3
1.1.2 Why 6documents’?..................................... 7
1.1.3 Why genre?........................................... 9
1.1.4 Why analysis?....................................... 11
1.2 How can we analyse multimodal documents?.................... 13
1.2.1 An orientation for analysis: empirical linguistics . 14
1.2.2 A framework for empirical analysis: the GeM model 15
1.2.3 Structure of the book . ............................ 19
2 Multimodal Documents and their Components 21
2.1 Starting points: how to find document parts?................ 24
2.2 The page as an object of interpretation..................... 27
2.2.1 Interpretation within document design............... 28
2.2.2 Multimodal linguistics......................... . 38
2.3 The page as object of perception............................ 57
2.4 Page as signal.............................................. 65
2.5 The Page as object of production............................ 74
2.5.1 Describing a page for design........................ 75
2.5.2 Describing a page for rendering..................... 85
2.5.3 Producing a page from intentions: automatic docu-
ment generation........................................... 91
2.6 Combining viewpoints on document parts..................... 103
3 The GeM Model: Treating the Multimodal Page as a Multilay-
ered Semiotic Artefact 107
3.1 The GeM Model: the base layer.............................. 110
3.2 The GeM presentation layers: the layout base............... 115
3.2.1 Layout segmentation: identification of layout units 116
v
vi Contents
3.2.2 Realisation information......................... 117
3.2.3 Layout structure .................................. 121
3.3 A more complicated example of layout analysis........... 129
3.3.1 The parts of the Louvre......................... 130
3.3.2 The layout of the Louvre........................ 134
3.4 Conclusion.............................................. 142
4 The Rhetorical Organisation of Multimodal Documents 143
4.1 Rhetoric and multimodal documents: our starting points . . 144
4.2 A brief introduction to Rhetorical Structure Theory .... 146
4.2.1 The RST rhetorical relations.................... 147
4.2.2 The RST rhetorical structure ...................... 150
4.3 The move to multimodal RST: the GeM rhetorical layer . . 151
4.3.1 Andre’s extension of RST........................ 152
4.3.2 Problems with traditional multimodal RST .... 155
4.3.3 Multimodal relational: subnuclear elaboration . . 160
4.4 Example analyses: rhetorical relations between layout units 163
4.4.1 Mismatches between layout structure and intended
rhetorical structure............................ 166
4.4.2 Explaining how to use a telephone............... 171
4.5 Conclusion.............................................. 174
5 Multimodal Documents and Genre 177
5.1 Perspectives on genre................................... 183
5.1.1 Genre as social semiotic........................ 184
5.1.2 Genre as social action ............................ 188
5.1.3 Genre: the need for fine-grained descriptions . . . 194
5.2 The move to multimodal genre............................ 196
5.2.1 Multimodal moves within linguistic and rhetorical
approaches to genre............................. 197
5.2.2 Moving in on genre from the visual...............201
5.2.3 Cybergenres: a brief critique....................209
5.3 Representing genre.......................................217
5.3.1 Genre typology...................................219
5.3.2 Genre topology...................................223
5.4 The multimodal genre space...............................225
5.5 Illustrations of genre: tracking change..................229
5.5.1 Field guides across time.........................229
5.5.2 Wildlife fact files across time..................240
5.6 Discussion and conclusion................................246
Contents vii
6 Building Multimodal Document Corpora: the State of the Art 249
6.1 Corpus-based linguistics................................250
6.2 The origin and representation of annotated corpora .... 252
6.2.1 Annotated corpora: early days....................252
6.2.2 Applying XML to corpus design................254
6.2.3 Annotation problems with complex data............260
6.3 The move to multimodal corpora..........................264
6.4 The GeM model as a corpus annotation scheme.............267
6.5 Conclusions and recommendations.........................272
7 Conclusions and Outlook: What Next? 273
Bibliography 279
Author Index 301
Subject Index 307
|
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| bvnumber | BV041986694 |
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| dewey-ones | 410 - Linguistics |
| dewey-raw | 410 |
| dewey-search | 410 |
| dewey-sort | 3410 |
| dewey-tens | 410 - Linguistics |
| discipline | Sprachwissenschaft Außereuropäische Sprachen und Literaturen Literaturwissenschaft |
| edition | 1. paperback ed. |
| format | Book |
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| id | DE-604.BV041986694 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:59:29Z |
| institution | BVB |
| isbn | 9780230302341 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027429025 |
| oclc_num | 844930252 |
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| owner_facet | DE-355 DE-BY-UBR DE-11 DE-739 |
| physical | XIX, 312 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Palgrave Macmillan |
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| spellingShingle | Bateman, John A. 1957- Multimodality and genre a foundation for the systematic analysis of multimodal documents Textstruktur (DE-588)4117195-0 gnd Kommunikationsdesign (DE-588)4304892-4 gnd |
| subject_GND | (DE-588)4117195-0 (DE-588)4304892-4 |
| title | Multimodality and genre a foundation for the systematic analysis of multimodal documents |
| title_auth | Multimodality and genre a foundation for the systematic analysis of multimodal documents |
| title_exact_search | Multimodality and genre a foundation for the systematic analysis of multimodal documents |
| title_full | Multimodality and genre a foundation for the systematic analysis of multimodal documents John A. Bateman |
| title_fullStr | Multimodality and genre a foundation for the systematic analysis of multimodal documents John A. Bateman |
| title_full_unstemmed | Multimodality and genre a foundation for the systematic analysis of multimodal documents John A. Bateman |
| title_short | Multimodality and genre |
| title_sort | multimodality and genre a foundation for the systematic analysis of multimodal documents |
| title_sub | a foundation for the systematic analysis of multimodal documents |
| topic | Textstruktur (DE-588)4117195-0 gnd Kommunikationsdesign (DE-588)4304892-4 gnd |
| topic_facet | Textstruktur Kommunikationsdesign |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027429025&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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