Availability: Creating new markets in the digital economy

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Bibliographic Details
Main Author:	Ng, Irene 1963- (Author)
Format:	Book
Language:	English
Published:	Cambridge, UK Cambridge University Press 2014
Subjects:	Information technology > Economic aspects Technological innovations > Economic aspects New products Value Market research Marketing Informationstechnik Werttheorie Digitale Revolution Produktentwicklung Technologiemanagement
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027294788&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Item Description:	Includes bibliographical references and index
Physical Description:	XX, 238 Seiten Illustrationen
ISBN:	9781107049352 9781107627420

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adam_text	Contents List of figures and table po-ge χ Preface xi Acknowledgements xix 1 Introduction and impact of digitisation on markets 1 Evolution of music to media content as a case study 3 The new battleground in digitisation 6 Chapter 1 reflections 13 2 Back to basics - what is value? 14 Atomistic value 15 Phenomenological value 17 Money changes everything 19 Goods-dominant logic 22 Enter the world of business 24 Back to first principles: a service-dominant logic 26 Chapter 2 reflections 28 3 Value and context 29 Value-creating outcomes 31 Context: the new focus for value creation 35 Chapter 3 reflections 41 4 Lifting the lid off context - the contextual experience 43 The scope of the context as a system 48 The elements in context 50 The structural and systemic context 53 The individual in context 57 VII VIII CONTENTS The emergent outcomes from value co- creation in context 59 Chapter 4 reflections 5 Value and exchange 65 Assessing worth 68 Advanced-based exchanges 74 Outcome-based exchanges 78 Context-based exchanges 84 Chapter 5 reflections 90 6 Rise of the digital economy 92 Hyper-connectivity and IoT 94 Serving contexts 96 Visibility of the self: empowerment and service 100 Visibility of groups: collective action 102 Digital backwash 104 Chapter 6 reflections 108 7 Back to basics in value creation - a theory of latent demand 110 Latent needs from existing social connectivity 111 Latent needs for information 115 Latent needs from contextual variety of experience (CVE) 116 Latent needs from resource catalysts in contexts 118 From needs to wants: de-institutionalising existing solutions 121 A solution that doesn t yet exist: effectual reasoning 123 Accommodating new solutions: creating modularity 126 From solutions to markets 128 Chapter 7 reflections 129 8 Value propositions and new business models 132 Mindset change 1: customer as competency of the firm s value proposition 134 CONTENTS IX Mindset change 2: value proposition sits in the constellation of value creation 134 Value proposition as an outsourced proposition 138 Value proposition as an empowering proposition 147 Value proposition as achieving outcomes 150 Differences between the design of solutioning and outcome-based value propositions 152 Value proposition as platform 154 New business models 156 Value constellation maps and theorising on disruptive business models 157 Chapter 8 reflections 165 9 Creating viability and worth 168 Commercial viability 168 The changing landscape of manufacturing and service 172 Revenue models for creating worth from value creation 176 Market incentive mechanisms 184 Value and worth: a divide 187 Chapter 9 reflections 189 10 Markets, digital labour and new economic models 191 Multi-sided markets 192 Network effects 197 Spiralling digital demand 199 Commodification 204 New economic models for personal data 207 Utopia or dystopia 218 Chapter 10 reflections 220 Postscript 222 Implications for marketing and operations 222 The IoT: agenda for the future 225 References 227 Index 234 Figures 1.1 The future battleground for service in context page 7 3.1 From attributes to outcomes: the role of the individual 29 4.1 Integrated framework of value 61 5.1 The business model and value creation 89 7.1 Markets are fundamentally derived from needs 111 8.1 Symmetric account of value (co-)creation 138 8.2 Outcome-based kite flying service 151 8.3 Enjoying music in the gym, sharing music with others 158 8.4 Business model of music licensee 159 8.5 Business model of connectivity business 159 8.6 Industry verticals in the value-creating context 160 8.7 Industry verticals and contextual competition 161 8.8 Industry verticals and contextual competition 161 8.9 A value constellation map of my chair 164 9.1 Business model, exchange and value creation 185 10.1 Spiralling effect of exchanges in the digital economy 199 Table 10.1 Digital labour: what has been commodified 207
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spellingShingle	Ng, Irene 1963- Creating new markets in the digital economy value and worth Information technology Economic aspects Technological innovations Economic aspects New products Value Market research Marketing (DE-588)4037589-4 gnd Informationstechnik (DE-588)4026926-7 gnd Werttheorie (DE-588)4079190-7 gnd Digitale Revolution (DE-588)7854804-4 gnd Produktentwicklung (DE-588)4139402-1 gnd Technologiemanagement (DE-588)4215161-2 gnd
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title	Creating new markets in the digital economy value and worth
title_auth	Creating new markets in the digital economy value and worth
title_exact_search	Creating new markets in the digital economy value and worth
title_full	Creating new markets in the digital economy value and worth Irene C. L. Ng ; cover image and cartoons created by Elizabeth Shi-Yin Ho
title_fullStr	Creating new markets in the digital economy value and worth Irene C. L. Ng ; cover image and cartoons created by Elizabeth Shi-Yin Ho
title_full_unstemmed	Creating new markets in the digital economy value and worth Irene C. L. Ng ; cover image and cartoons created by Elizabeth Shi-Yin Ho
title_short	Creating new markets in the digital economy
title_sort	creating new markets in the digital economy value and worth
title_sub	value and worth
topic	Information technology Economic aspects Technological innovations Economic aspects New products Value Market research Marketing (DE-588)4037589-4 gnd Informationstechnik (DE-588)4026926-7 gnd Werttheorie (DE-588)4079190-7 gnd Digitale Revolution (DE-588)7854804-4 gnd Produktentwicklung (DE-588)4139402-1 gnd Technologiemanagement (DE-588)4215161-2 gnd
topic_facet	Information technology Economic aspects Technological innovations Economic aspects New products Value Market research Marketing Informationstechnik Werttheorie Digitale Revolution Produktentwicklung Technologiemanagement
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027294788&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Call Number:	0002 WIR 917f 2015 A 6097
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