Technology entrepreneurship: bringing innovation to the marketplace

Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development

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Bibliographic Details
Main Authors: Evers, Natasha (Author), Cunningham, James (Author), Hoholm, Thomas (Author)
Format: Book
Language:English
Published: Basingstoke [u.a.] Palgrave Macmillan 2014
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Summary:Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development
Item Description:Literaturangaben
Physical Description:XXX, 394 S. graph. Darst. 24 cm
ISBN:9781137020109