Mass communication theory: foundations, ferment, and future
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Stamford, CT
Cengage Learning
[2015]
|
| Ausgabe: | Seventh edition (Student edition) |
| Schriftenreihe: | Cengage series in mass communication and journalism
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027266781&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Literaturverzeichnis Seite 371-396 |
| Umfang: | xxi, 408 Seiten Illustrationen, Diagramme |
| ISBN: | 9781285052076 1285052072 |
Internformat
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| 300 | |a xxi, 408 Seiten |b Illustrationen, Diagramme | ||
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Datensatz im Suchindex
| _version_ | 1819341883493580800 |
|---|---|
| adam_text | SECTION
1
CHÁPTE R
1
Preface
xv
Foundations: Introduction to Mass
Communication Theory and Its Roots
1
Understanding and Evaluating Mass Communication Theory
Overview
5
Defining and Redefining JVlass Communication
5
Science and Human Behavior
7
Defining Theory
13
Postpositivist
Theory
14
Cultural Theory
14
Critical Theory
15
Normative Theory
16
Evaluating Theory
18
Flexible Social Science
19
JVlass Communication Theory
19
Four Trends in JVledia Theory
19
The JVlass Society and Alass Culture Trend in JVledia Theory
20
The Limited-Effects Trend in JVledia Theory
21
The Critical Cultural Trend in JVledia Theory
23
The JVleaning-JVlaking Trend in JVledia Theory
24
Revitalized Effects Research
25
Summary
26
Critical Thinking Questions
28
chapter
2
Establishing the Terms of the Debate over Media: The First Trend
in Media Theory—Mass Society and Propaganda Theories
29
Overview
31
Mass Society Critics and the Debate over Media
33
Assumptions of Mass Society Theory
34
Early Examples of Mass Society Theory
38
Gemeinschaft
and
Gesellschaft 39
Mechanical and Organic Solidarity
40
Mass Society Theory in Contemporary Times
41
The Origin of Propaganda
43
Propaganda Comes to the United States
45
Behaviorism
46
Freudianism
47
Harold Lasswell s Propaganda Theory
48
Walter Lippmann s Theory of Public Opinion Formation
50
Reaction against Early Propaganda Theory
51
Modern Propaganda Theory
53
Libertarianism Reborn
55
Summary
56
Critical Thinking Questions
57
chapter
3
Normative Theories of Mass Communication
58
Overview
60
The Origin of Normative Theories of Media
62
The Origin of Libertarian Thought on Communication
63
The Marketplace of Ideas: A New Form of Radical Libertarianism
66
Government Regulation of Media
69
Professionalization of Journalism
71
Social Responsibility Theory of the Press: A Postwar Compromise
72
Using Social Responsibility Theory to Guide Professional Practice
74
Limitations of Professionalization
75
The Dual Responsibility Model
78
Is There Still a Role for Social Responsibility Theory?
79
The Public Interest in the Internet Era
81
Nonprofit Journalism
84
Other Normative Theories
85
Summary
86
Critical Thinking Questions
87
n Ferment: Methodological Disputes
SECTION
2 _ _
ftA
Divide the Discipline
89
chapter
4
The Media-Effects Trend
91
Overview
93
The Development of the
Postpositivist
Effects Trend
94
From Propaganda Research to Attitude-Change Theories
97
Carl Ho viand and the Experimental Section
98
Do Mass Media Influence the Way People Vote?
100
The Communication Research Program
102
The Media-Effects Trend Becomes Dominant
104
The Selective Processes
105
Information-Flow Theory
110
Personal Influence: The Two-Step Flow Theory
112
Joseph Klapper s Phenomenistic Theory
113
Theories of the Middle Range and the Functional Analysis Approach
115
The Entertainment Function of Mass Media
119
Systems Theories of Communication Processes
121
The Rise of Systems Theories
122
Modeling Systems
123
Applying Systems Models to Human Communication
124
Adoption of Systems Models by Mass Communication Theorists
124
Functionalism s Unfulfilled Promise
126
Summary
127
Critical Thinking Questions
128
chapter
5
The Emergence of the Critical Cultural
Trend in North America
129
Overview
131
Changing Times
132
The Critical Cultural Theory Trend
134
Macroscopic versus Microscopic Theories
134
Critical Theory
135
Comparing the Media Theory Trends
137
The Rise of Cultural Theories in Europe
138
Marxist Theory
139
xii Contents
Neo-Marxism 140
Textual
Analysis and Literary Criticism
140
The Frankfurt School
141
Development of Neo-Marxist Theory in Britain
142
Political Economy Theory
145
The Debate between Cultural Studies and Political Economy
Theorists
146
Cultural Studies: Transmissional versus Ritual Perspectives
147
Research on Popular Culture in the United States
150
Critical Feminist Scholarship
152
Marshall McLuhan: The Medium Is the Message and the Massage
154
Harold Innis: The Bias of Communication
155
McLuhan: Understanding Media
156
Summary
160
Critical Thinking Questions
160
chapter
6
Theories of Media and Human Development:
Children and Adolescents
162
Overview
164
Focus on Children and Violence
166
Television Violence Theories
167
Catharsis
168
Social Learning
170
Social Cognition from Mass Media
171
Aggressive Cues
174
The Context of Mediated Violence
176
Active Theory of Television Viewing
177
The Developmental Perspective
178
Video Games
Reignite
Interest in Media Violence
179
General Aggression Model
182
Media and Children s Development
185
Growing Up Connected: New Personal Technologies and Development
192
Summary
193
Critical Thinking Questions
194
chapter
7
Audience Theories: Uses and Reception
196
Overview
199
Audience Theories: From Source-Dominated to Active-Audience
Perspectives
200
Limitations of Early Audience-Centered Research
202
Confusion
of
Media
Functions and Media Uses
203
Revival of the Uses-and-Gratifications Approach
205
The Active Audience Revisited
208
Uses-and-Gratifications Research and Effects
212
Entertainment Theory
213
Development of Reception Studies: Decoding and Sense-Making
217
Feminist Reception Studies
221
Summary
224
Critical Thinking Questions
226
chapter
8
Theories of Media Cognition and Information Processing
227
Overview
228
Information-Processing Theory
230
Processing Television News
233
Schema Theory
236
Hostile Media Effect
239
Elaboration Likelihood Model
241
Narrative Persuasion Theory and the Extended Elaboration Likelihood
Model
246
The Delay Hypothesis
250
Affective Intelligence, Motivated
Reasoners,
and the Backfire Effect
251
The
Neuroscience
Perspective
253
Summary
258
Critical Thinking Questions
259
chapter
9
Theories of the Effect of Media on Society
260
Overview
262
Agenda-Setting
264
The Spiral of Silence
268
News Production Research
270
Media Intrusion Theory
273
Information (Innovation) Diffusion Theory
277
Social Marketing Theory
279
Media System Dependency Theory
282
The Knowledge Gap
284
Cultivation Analysis
287
The Products of Cultivation Analysis
289
Media Literacy
293
Two Views of Media Literacy
295
xiv Contents
CHAPTER
10
SECTION
3
Summary
297
Critical Thinking Questions
297
Media and Culture Theories: Meaning-Making
in the Social World
299
Overview
301
Symbolic Interactionism
302
Pragmatism and the Chicago School
305
Current Applications of Symbolic Interactionism
307
Social Constructionism
309
Framing and Frame Analysis
316
The Development of Theories of Frames and Framing
322
Effects of Frames on News Audiences
326
Postpositivist
vs Critical Cultural Approaches to Framing
327
Media as Culture Industries: The Commodification of Culture
328
Advertising: The Ultimate Cultural Commodity
331
Summary
332
Critical Thinking Questions
333
Future: Rapidly Changing Media
Challenge a Global Discipline
335
chapter
11
The Future of Media Theory and Research
337
Overview
339
New Media Theory and Research: Challenges and Findings
340
Internet Addiction, Depression, Distraction, and Atomization
342
Computer-Mediated Communication
350
Health Communication
354
Journalism s Disruptive Transition
355
Reconceptualizing and Reforming Journalism
358
A New Media Literacy
364
Future of Media Theory and Research: Questions and Directions
365
Summary
369
Critical Thinking Questions
369
References
371
Index
397
|
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| id | DE-604.BV041821695 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:55:47Z |
| institution | BVB |
| isbn | 9781285052076 1285052072 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027266781 |
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| physical | xxi, 408 Seiten Illustrationen, Diagramme |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Cengage Learning |
| record_format | marc |
| series2 | Cengage series in mass communication and journalism |
| spellingShingle | Baran, Stanley J. Davis, Dennis K. Mass communication theory foundations, ferment, and future Massenmedien (DE-588)4037877-9 gnd Informationstheorie (DE-588)4026927-9 gnd Massenkommunikation (DE-588)4037875-5 gnd Theorie (DE-588)4059787-8 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4026927-9 (DE-588)4037875-5 (DE-588)4059787-8 |
| title | Mass communication theory foundations, ferment, and future |
| title_auth | Mass communication theory foundations, ferment, and future |
| title_exact_search | Mass communication theory foundations, ferment, and future |
| title_full | Mass communication theory foundations, ferment, and future Stanley J. Baran, Dennis K. Davis |
| title_fullStr | Mass communication theory foundations, ferment, and future Stanley J. Baran, Dennis K. Davis |
| title_full_unstemmed | Mass communication theory foundations, ferment, and future Stanley J. Baran, Dennis K. Davis |
| title_short | Mass communication theory |
| title_sort | mass communication theory foundations ferment and future |
| title_sub | foundations, ferment, and future |
| topic | Massenmedien (DE-588)4037877-9 gnd Informationstheorie (DE-588)4026927-9 gnd Massenkommunikation (DE-588)4037875-5 gnd Theorie (DE-588)4059787-8 gnd |
| topic_facet | Massenmedien Informationstheorie Massenkommunikation Theorie |
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