A kind of magic: the political marketing of the ANC
"The story begins in 1955 with the adoption of the Freedom Charter, which became the platform on which the ANc subsequently constructed its image and its appeal. It was in exile, after its banning in 1960, that the ANC took political marketing seriously. There is fascinating evidence of how the...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Auckland Park, South Africa
Jacana Media
2013
|
| Edition: | 1. publ. |
| Subjects: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027265309&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027265309&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| Summary: | "The story begins in 1955 with the adoption of the Freedom Charter, which became the platform on which the ANc subsequently constructed its image and its appeal. It was in exile, after its banning in 1960, that the ANC took political marketing seriously. There is fascinating evidence of how the ANC's Department of Information and Publicity tailored its messages to audiences inside the country and internationally ; and how it launched Mandela as a global icon, recognising that 'it is human interest that sells politics'. Subsequent chapters examine the 1994 and 2009 elections, publicity and marketing efforts around economic policy, and how effectively the ANC has marketed itself, its history, its role in the struggle, and its links with 'the people'. A Kind of Magic challenges us to rethink what we know about the ANC, its past, present and future place in South African political life." -- Back cover |
| Item Description: | Includes bibliographical references (p. 166-192) and index |
| Physical Description: | X, 196 p. 24 cm |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041820174 | ||
| 003 | DE-604 | ||
| 005 | 20141017 | ||
| 007 | t| | ||
| 008 | 140429s2013 xx |||| 00||| eng d | ||
| 020 | |z 9781431408276 |c paperback |9 978-1-4314-0827-6 | ||
| 020 | |z 1431408271 |c paperback |9 1-4314-0827-1 | ||
| 035 | |a (OCoLC)864853188 | ||
| 035 | |a (DE-599)BVBBV041820174 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-12 | ||
| 084 | |a MI 65968 |0 (DE-625)122978:12232 |2 rvk | ||
| 100 | 1 | |a Ranchod, Rushil |e Verfasser |0 (DE-588)1053724306 |4 aut | |
| 245 | 1 | 0 | |a A kind of magic |b the political marketing of the ANC |c Rushil Ranchod |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Auckland Park, South Africa |b Jacana Media |c 2013 | |
| 300 | |a X, 196 p. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 166-192) and index | ||
| 520 | |a "The story begins in 1955 with the adoption of the Freedom Charter, which became the platform on which the ANc subsequently constructed its image and its appeal. It was in exile, after its banning in 1960, that the ANC took political marketing seriously. There is fascinating evidence of how the ANC's Department of Information and Publicity tailored its messages to audiences inside the country and internationally ; and how it launched Mandela as a global icon, recognising that 'it is human interest that sells politics'. Subsequent chapters examine the 1994 and 2009 elections, publicity and marketing efforts around economic policy, and how effectively the ANC has marketed itself, its history, its role in the struggle, and its links with 'the people'. A Kind of Magic challenges us to rethink what we know about the ANC, its past, present and future place in South African political life." -- Back cover | ||
| 600 | 1 | 4 | |a Mandela, Nelson / 1918-2013 |
| 600 | 1 | 4 | |a Zuma, Jacob |
| 610 | 1 | 4 | |a African National Congress |
| 610 | 2 | 7 | |a African National Congress |0 (DE-588)115480-1 |2 gnd |9 rswk-swf |
| 648 | 4 | |a Geschichte 1900-2000 | |
| 648 | 7 | |a Geschichte 1955-2013 |2 gnd |9 rswk-swf | |
| 650 | 4 | |a Political culture / South Africa | |
| 650 | 4 | |a Elections / South Africa | |
| 650 | 4 | |a Advertising, Political / South Africa | |
| 650 | 4 | |a Political campaigns / South Africa | |
| 650 | 4 | |a Marketing / Political aspects / South Africa | |
| 650 | 4 | |a Politik | |
| 650 | 0 | 7 | |a Politik |0 (DE-588)4046514-7 |2 gnd |9 rswk-swf |
| 651 | 4 | |a South Africa / Politics and government / 20th century | |
| 651 | 4 | |a South Africa / Politics and government / 21st century | |
| 651 | 4 | |a Südafrika (Staat) | |
| 651 | 7 | |a Südafrika |0 (DE-588)4078012-0 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a Südafrika |0 (DE-588)4078012-0 |D g |
| 689 | 0 | 1 | |a African National Congress |0 (DE-588)115480-1 |D b |
| 689 | 0 | 2 | |a Politik |0 (DE-588)4046514-7 |D s |
| 689 | 0 | 3 | |a Geschichte 1955-2013 |A z |
| 689 | 0 | |C b |5 DE-604 | |
| 856 | 4 | 2 | |m Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027265309&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Klappentext |
| 856 | 4 | 2 | |m Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027265309&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 942 | 1 | 1 | |c 909 |e 22/bsb |f 0904 |g 68 |
| 942 | 1 | 1 | |c 909 |e 22/bsb |f 090511 |g 68 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-027265309 | |
Record in the Search Index
| _version_ | 1822392777063792640 |
|---|---|
| adam_text |
Contents
π
Preface
.
VII
1.
Introduction
.
ι
2.
Palimpsests:
Marketing Liberation
.19
3.
Of Singing Tomorrows*: The Story of the Freedom Charter
.44
4.
On Promises of a 'Better life for All': Campaign
1994.69
5.
'The Second War of Liberation': The Marketing of
Economic Policy
.
loo
6.
Crafting a 'Funky'
ANC:
The Spectacle of Campaign
2009.127
7
The'Magical'
ANC
.148
Notes
.166
Index
.-.193
This is
intriguing study of how the Aj
has marketed itself and developed
a distinctive 'brand' over many
decades.
THE STORY BEGINS in
1955
with the adoption of the Freedom
Charter, which became the platform on which the
ANC
subsequently
constructed its image and its appeal. It was in exile, after its banning in
1960,
that the
ANC
took political marketing seriously. There is fascinating
evidence of how the ANC's Department of Information and Publicity
tailored its messages to audiences inside the country and internationally;
and how it launched Mandela as a global icon, recognising that 'it is
human interest that sells politics'.
Subsequent chapters examine the
1994
and
2009
elections, publicity
and marketing efforts around economic policy, and how effectively the
ANC
has marketed itself, its history, its role in the struggle, and its links
with 'the people'.
A Kind of Magic challenges us to rethink what we know about the
ANC,
its
past, present and future place in South African political life. |
| any_adam_object | 1 |
| author | Ranchod, Rushil |
| author_GND | (DE-588)1053724306 |
| author_facet | Ranchod, Rushil |
| author_role | aut |
| author_sort | Ranchod, Rushil |
| author_variant | r r rr |
| building | Verbundindex |
| bvnumber | BV041820174 |
| classification_rvk | MI 65968 |
| ctrlnum | (OCoLC)864853188 (DE-599)BVBBV041820174 |
| discipline | Politologie |
| edition | 1. publ. |
| era | Geschichte 1900-2000 Geschichte 1955-2013 gnd |
| era_facet | Geschichte 1900-2000 Geschichte 1955-2013 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV041820174</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20141017</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">140429s2013 xx |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781431408276</subfield><subfield code="c">paperback</subfield><subfield code="9">978-1-4314-0827-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1431408271</subfield><subfield code="c">paperback</subfield><subfield code="9">1-4314-0827-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)864853188</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041820174</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-12</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">MI 65968</subfield><subfield code="0">(DE-625)122978:12232</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Ranchod, Rushil</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1053724306</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">A kind of magic</subfield><subfield code="b">the political marketing of the ANC</subfield><subfield code="c">Rushil Ranchod</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Auckland Park, South Africa</subfield><subfield code="b">Jacana Media</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 196 p.</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. 166-192) and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"The story begins in 1955 with the adoption of the Freedom Charter, which became the platform on which the ANc subsequently constructed its image and its appeal. It was in exile, after its banning in 1960, that the ANC took political marketing seriously. There is fascinating evidence of how the ANC's Department of Information and Publicity tailored its messages to audiences inside the country and internationally ; and how it launched Mandela as a global icon, recognising that 'it is human interest that sells politics'. Subsequent chapters examine the 1994 and 2009 elections, publicity and marketing efforts around economic policy, and how effectively the ANC has marketed itself, its history, its role in the struggle, and its links with 'the people'. A Kind of Magic challenges us to rethink what we know about the ANC, its past, present and future place in South African political life." -- Back cover</subfield></datafield><datafield tag="600" ind1="1" ind2="4"><subfield code="a">Mandela, Nelson / 1918-2013</subfield></datafield><datafield tag="600" ind1="1" ind2="4"><subfield code="a">Zuma, Jacob</subfield></datafield><datafield tag="610" ind1="1" ind2="4"><subfield code="a">African National Congress</subfield></datafield><datafield tag="610" ind1="2" ind2="7"><subfield code="a">African National Congress</subfield><subfield code="0">(DE-588)115480-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="648" ind1=" " ind2="4"><subfield code="a">Geschichte 1900-2000</subfield></datafield><datafield tag="648" ind1=" " ind2="7"><subfield code="a">Geschichte 1955-2013</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Political culture / South Africa</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Elections / South Africa</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising, Political / South Africa</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Political campaigns / South Africa</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Political aspects / South Africa</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Politik</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Politik</subfield><subfield code="0">(DE-588)4046514-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">South Africa / Politics and government / 20th century</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">South Africa / Politics and government / 21st century</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">Südafrika (Staat)</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Südafrika</subfield><subfield code="0">(DE-588)4078012-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Südafrika</subfield><subfield code="0">(DE-588)4078012-0</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">African National Congress</subfield><subfield code="0">(DE-588)115480-1</subfield><subfield code="D">b</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Politik</subfield><subfield code="0">(DE-588)4046514-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Geschichte 1955-2013</subfield><subfield code="A">z</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027265309&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Klappentext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027265309&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">909</subfield><subfield code="e">22/bsb</subfield><subfield code="f">0904</subfield><subfield code="g">68</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">909</subfield><subfield code="e">22/bsb</subfield><subfield code="f">090511</subfield><subfield code="g">68</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027265309</subfield></datafield></record></collection> |
| geographic | South Africa / Politics and government / 20th century South Africa / Politics and government / 21st century Südafrika (Staat) Südafrika (DE-588)4078012-0 gnd |
| geographic_facet | South Africa / Politics and government / 20th century South Africa / Politics and government / 21st century Südafrika (Staat) Südafrika |
| id | DE-604.BV041820174 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-27T09:13:05Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027265309 |
| oclc_num | 864853188 |
| open_access_boolean | |
| owner | DE-703 DE-12 |
| owner_facet | DE-703 DE-12 |
| physical | X, 196 p. 24 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Jacana Media |
| record_format | marc |
| spelling | Ranchod, Rushil Verfasser (DE-588)1053724306 aut A kind of magic the political marketing of the ANC Rushil Ranchod 1. publ. Auckland Park, South Africa Jacana Media 2013 X, 196 p. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 166-192) and index "The story begins in 1955 with the adoption of the Freedom Charter, which became the platform on which the ANc subsequently constructed its image and its appeal. It was in exile, after its banning in 1960, that the ANC took political marketing seriously. There is fascinating evidence of how the ANC's Department of Information and Publicity tailored its messages to audiences inside the country and internationally ; and how it launched Mandela as a global icon, recognising that 'it is human interest that sells politics'. Subsequent chapters examine the 1994 and 2009 elections, publicity and marketing efforts around economic policy, and how effectively the ANC has marketed itself, its history, its role in the struggle, and its links with 'the people'. A Kind of Magic challenges us to rethink what we know about the ANC, its past, present and future place in South African political life." -- Back cover Mandela, Nelson / 1918-2013 Zuma, Jacob African National Congress African National Congress (DE-588)115480-1 gnd rswk-swf Geschichte 1900-2000 Geschichte 1955-2013 gnd rswk-swf Political culture / South Africa Elections / South Africa Advertising, Political / South Africa Political campaigns / South Africa Marketing / Political aspects / South Africa Politik Politik (DE-588)4046514-7 gnd rswk-swf South Africa / Politics and government / 20th century South Africa / Politics and government / 21st century Südafrika (Staat) Südafrika (DE-588)4078012-0 gnd rswk-swf Südafrika (DE-588)4078012-0 g African National Congress (DE-588)115480-1 b Politik (DE-588)4046514-7 s Geschichte 1955-2013 z b DE-604 Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027265309&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027265309&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ranchod, Rushil A kind of magic the political marketing of the ANC Mandela, Nelson / 1918-2013 Zuma, Jacob African National Congress African National Congress (DE-588)115480-1 gnd Political culture / South Africa Elections / South Africa Advertising, Political / South Africa Political campaigns / South Africa Marketing / Political aspects / South Africa Politik Politik (DE-588)4046514-7 gnd |
| subject_GND | (DE-588)115480-1 (DE-588)4046514-7 (DE-588)4078012-0 |
| title | A kind of magic the political marketing of the ANC |
| title_auth | A kind of magic the political marketing of the ANC |
| title_exact_search | A kind of magic the political marketing of the ANC |
| title_full | A kind of magic the political marketing of the ANC Rushil Ranchod |
| title_fullStr | A kind of magic the political marketing of the ANC Rushil Ranchod |
| title_full_unstemmed | A kind of magic the political marketing of the ANC Rushil Ranchod |
| title_short | A kind of magic |
| title_sort | a kind of magic the political marketing of the anc |
| title_sub | the political marketing of the ANC |
| topic | Mandela, Nelson / 1918-2013 Zuma, Jacob African National Congress African National Congress (DE-588)115480-1 gnd Political culture / South Africa Elections / South Africa Advertising, Political / South Africa Political campaigns / South Africa Marketing / Political aspects / South Africa Politik Politik (DE-588)4046514-7 gnd |
| topic_facet | Mandela, Nelson / 1918-2013 Zuma, Jacob African National Congress Political culture / South Africa Elections / South Africa Advertising, Political / South Africa Political campaigns / South Africa Marketing / Political aspects / South Africa Politik South Africa / Politics and government / 20th century South Africa / Politics and government / 21st century Südafrika (Staat) Südafrika |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027265309&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027265309&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT ranchodrushil akindofmagicthepoliticalmarketingoftheanc |