PR strategy and application: managing influence
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Chichester [u.a.]
Wiley-Blackwell
2010
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027262451&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references (p. [329]-352) and index |
| Umfang: | VIII, 358 S. Ill., graph. Darst. 25 cm |
| ISBN: | 9781405144087 1405144084 9781405144070 1405144076 |
Internformat
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| 100 | 1 | |a Coombs, W. Timothy |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a PR strategy and application |b managing influence |c W. Timothy Coombs and Sherry J. Holladay |
| 246 | 1 | 3 | |a Public relations strategy and application |
| 264 | 1 | |a Chichester [u.a.] |b Wiley-Blackwell |c 2010 | |
| 300 | |a VIII, 358 S. |b Ill., graph. Darst. |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. [329]-352) and index | ||
| 650 | 4 | |a Public relations | |
| 700 | 1 | |a Holladay, Sherry J. |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027262451&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-027262451 | |
Datensatz im Suchindex
| _version_ | 1819279676807315456 |
|---|---|
| adam_text | Titel: PR strategy and application
Autor: Coombs, W. Timothy
Jahr: 2010
Contents
Preface vi
Acknowledgments ix
1 Introduction and Overview 1
2 Public Relations Contested and Ethically Challenged 17
3 Public Relations and Transparency 39
4 Public Relations as Strategic Communication 57
5 Public Relations as Activism 81
6 Media Relations: Shaping the News 107
7 Technological Development and Online Public Relations 123
8 Social Marketing 145
9 Reputation Management 167
10 Issues Management 187
11 Risk Communication 217
12 Crisis Communication 237
13 Corporate Social Responsibility: A New Driver for Public Relations 261
14 Public Relations Goes International 283
15 Conclusion: Does Society Need Public Relations? 307
Appendix 1: US Food Drug Administration News Release 321
Appendix 2: US Centers for Disease Control
and Prevention News Release 323
Appendix 3: American Veterinary Medical Association Media Alert 325
Appendix 4: US Food Drug Administration Pitch Letter Guidance 327
References 329
Index 353
|
| any_adam_object | 1 |
| author | Coombs, W. Timothy Holladay, Sherry J. |
| author_facet | Coombs, W. Timothy Holladay, Sherry J. |
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| callnumber-first | H - Social Science |
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| callnumber-subject | HD - Industries, Land Use, Labor |
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| ctrlnum | (OCoLC)836955130 (DE-599)BVBBV041817250 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV041817250 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:55:41Z |
| institution | BVB |
| isbn | 9781405144087 1405144084 9781405144070 1405144076 |
| language | English |
| lccn | 2009021974 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027262451 |
| oclc_num | 836955130 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | VIII, 358 S. Ill., graph. Darst. 25 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley-Blackwell |
| record_format | marc |
| spellingShingle | Coombs, W. Timothy Holladay, Sherry J. PR strategy and application managing influence Public relations |
| title | PR strategy and application managing influence |
| title_alt | Public relations strategy and application |
| title_auth | PR strategy and application managing influence |
| title_exact_search | PR strategy and application managing influence |
| title_full | PR strategy and application managing influence W. Timothy Coombs and Sherry J. Holladay |
| title_fullStr | PR strategy and application managing influence W. Timothy Coombs and Sherry J. Holladay |
| title_full_unstemmed | PR strategy and application managing influence W. Timothy Coombs and Sherry J. Holladay |
| title_short | PR strategy and application |
| title_sort | pr strategy and application managing influence |
| title_sub | managing influence |
| topic | Public relations |
| topic_facet | Public relations |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027262451&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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