Sustainable venturing: entrepreneurial opportunity in the transition to a sustainable economy
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston [u.a.]
Pearson Education
2014
|
| Schriftenreihe: | Pearson Always Learning
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027190489&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | xi, 131 S. Ill., graph. Darst. |
| ISBN: | 9780133354065 9780136044895 0136044891 |
Internformat
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| 245 | 1 | 0 | |a Sustainable venturing |b entrepreneurial opportunity in the transition to a sustainable economy |c Thomas J. Dean. With contrib. by Jacob T. Castillo |
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| 650 | 4 | |a Entrepreneurship |x Environmental aspects | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: Sustainable venturing
Autor: Dean, Thomas J
Jahr: 2014
CONTENTS
Preface viii
About the Author xi
CHAPTER 1 Introduction to Sustainable Venturing 1
Introduction 1
Entrepreneurs: Our Modern-Day Pioneers 2
Houston, We Have a Problem 3
The Biggest Opportunity 4
Drivers of Opportunity: The Six C s 6
Costs 7
Capital 8
Consumers 8
Climate 9
Consciousness 10
Convergence 10
Myths About Sustainable Venturing 11
The Domains of Sustainable Enterprise 12
Focus of the Book 13
Summary 14
Endnotes 14
CHAPTER 2 Systems and Opportunities 17
Introduction 17
Economic Systems and Institutions 19
Economic Institutions 20
Eco-Institutional Convergence 21
Market Failures 22
Market Failure as Entrepreneurial Opportunity 25
Places to Intervene in a System 25
Closing Thoughts: Great Capitalism Is Great Environmentalism 27
Key Learnings 28
Endnotes 29
CHAPTER 3 Institutional Strategies for Sustainable Venturing 31
Introduction 31
Strategy #1: Define and Enforce Property Rights 32
Strategy #2: Internalize Externalities 37
Strategy #3: Develop Informational Structures 41
Strategy #4: Transform Government Intervention 43
Strategy #5: Break Monopoly Power 45
Key Learnings 47
Endnotes 49
CHAPTER 4 Social Entrepreneurship 51
Introduction 51
Types of Social Ventures 53
Competing as a Social Enterprise 56
Creating Shared Value in Social Entreprenuership 58
Base of the Pyramid Markets for Social Entrepreneurs 60
Summary 61
Key Learnings 62
Endnotes 62
CHAPTER 5 Environmental Marketing and the Green Customer 65
Introduction 65
Opportunities for Environmental Marketing 66
Opportunity #1: The Pure-Green Play 67
Opportunity #2: Selling Green Status 69
Opportunity #3: Functional Value Propositions 70
Opportunity #4: Targeting Commercial and Industrial Markets 72
Opportunity #5: The Holistic Brand 73
Establishing Credible Information 74
Tips for Environmental Marketing 77
Summary 77
Key Learnings 78
Endnotes 79
CHAPTER 6 Launching the Sustainable Venture 81
Introduction 81
Mission: Define Why You Exist 82
Values: Create a Culture Based on Beliefs and Principles 84
Plan: Identify the Actions to Reach Success 86
Legal Forms of Organization 95
Team: Get the Right People in the Right Places 97
Metrics: Measure Success and Performance in a Sustainable Venture 99
Summary 103
Key Learnings 104
Endnotes 105
CHAPTER 7 Financing the Sustainable Venture 107
Introduction 107
Types of Venture Funding 108
Funding Strategy 111
Valuation and Risk 113
Unique Sources of Funding for the Sustainable Venture 116
Cleantech Venture Capital 117
Impact Investing 119
Sustainable Venture Business Plan Competitions and Prizes 120
Crowdfunding 121
Microfinance 122
Philanthropic Funding 123
Summary 123
Key Learnings 124
Endnotes 125
Index 127
|
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| illustrated | Illustrated |
| indexdate | 2024-12-20T16:54:03Z |
| institution | BVB |
| isbn | 9780133354065 9780136044895 0136044891 |
| language | English |
| lccn | 013000194 |
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| spellingShingle | Dean, Thomas J. 1960- Sustainable venturing entrepreneurial opportunity in the transition to a sustainable economy Umwelt Social entrepreneurship Entrepreneurship Environmental aspects Technological innovations Environmental aspects Social responsibility of business Nachhaltigkeit (DE-588)4326464-5 gnd Social entrepreneurship (DE-588)7726532-4 gnd |
| subject_GND | (DE-588)4326464-5 (DE-588)7726532-4 |
| title | Sustainable venturing entrepreneurial opportunity in the transition to a sustainable economy |
| title_auth | Sustainable venturing entrepreneurial opportunity in the transition to a sustainable economy |
| title_exact_search | Sustainable venturing entrepreneurial opportunity in the transition to a sustainable economy |
| title_full | Sustainable venturing entrepreneurial opportunity in the transition to a sustainable economy Thomas J. Dean. With contrib. by Jacob T. Castillo |
| title_fullStr | Sustainable venturing entrepreneurial opportunity in the transition to a sustainable economy Thomas J. Dean. With contrib. by Jacob T. Castillo |
| title_full_unstemmed | Sustainable venturing entrepreneurial opportunity in the transition to a sustainable economy Thomas J. Dean. With contrib. by Jacob T. Castillo |
| title_short | Sustainable venturing |
| title_sort | sustainable venturing entrepreneurial opportunity in the transition to a sustainable economy |
| title_sub | entrepreneurial opportunity in the transition to a sustainable economy |
| topic | Umwelt Social entrepreneurship Entrepreneurship Environmental aspects Technological innovations Environmental aspects Social responsibility of business Nachhaltigkeit (DE-588)4326464-5 gnd Social entrepreneurship (DE-588)7726532-4 gnd |
| topic_facet | Umwelt Social entrepreneurship Entrepreneurship Environmental aspects Technological innovations Environmental aspects Social responsibility of business Nachhaltigkeit |
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