Verfügbarkeit: Coming out of the closet | Technische Universität München

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Tindall, Natalie T. J. (HerausgeberIn), Waters, Richard D. (HerausgeberIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New York, NY ; Washington, DC ; Baltimore, Md. ; Bern ; Frankfurt, M. ; Berlin ; Brussels ; Vienna ; Oxford Lang 2013
Schlagwörter:	Werbung Marketing Öffentlichkeitsarbeit LGBT Aufsatzsammlung
Links:	http://deposit.dnb.de/cgi-bin/dokserv?id=4320410&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027143950&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Literaturangaben
Umfang:	VIII, 280 S. Ill. 23 cm, 410 g
ISBN:	9781433119491 9781433119507 1433119498

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Datensatz im Suchindex

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adam_text	TABLE OF CONTENTS ACKNOWLEDGMENTS VII INTRODUCTION COMING OUT OF THE CLOSET TO ADDRESS CHALLENGES WITH LGBT RESEARCH L NATALIE T. J. TINDALL PART L: UNDERSTANDING LGBT STRATEGIC COMMUNICATION PRACTITIONERS CHAPTER 1 HARASSMENT IN THE WORKPLACE: VIOLENCE, AMBIVALENCE, AND DERISION EXPERIENCED BY LGBT STRATEGIC COMMUNICATORS 7 RICHARD D. WATERS CHAPTER 2 INVISIBLE IN A VISIBLE PROFESSION: THE SOCIAL CONSTRUCTION OF WORKPLACE IDENTITY AND ROLES AMONG LESBIAN AND BISEXUAL PUBLIC RELATIONS PROFESSIONALS 24 NATALIE T. J. TINDALL CHAPTER 3 INVISIBLE AND VISIBLE IDENTITIES AND SEXUALITIES IN PUBLIC RELATIONS 41 LEE EDWARDS AND JACQUIE L ETANG PART 2: UNDERSTANDING INDUSTRY APPROACHES TOWARD THE LGBT COMMUNITY CHAPTER 4 ONE AGENDA, MULTIPLE PLATFORMS: HOW 2I ST -CENTURY LGBT ADVOCACY ORGANIZATIONS NAVIGATE A SHIFTING MEDIA LANDSCAPE TO COMMUNICATE MESSAGES OF EQUALITY 57 DEAN E. MUNDY CHAPTER 5 SEXUAL MINORITIES AS ADVERTISING GATEKEEPERS: INSIDE AN INDUSTRY 73 DAVID GUDELUNAS CHAPTER6 MIS(SED) REPRESENTATIONS: LGBT IMAGERY IN MAINSTREAM ADVERTISING 90 KRISTIN COMEFORO CHAPTER 7 SYMBOLIC INTERACTIONS IN SEXUAL SCRIPTS: IMPROVISATION AND MALE CONSUMER RESPONSES TO GAY-VAGUE ADVERTISING 108 JACQUELINE LAMBIASE, GLENN GRIFFIN, AND KARTIK PASHUPATI HTTP://D-NB.INFO/1034328530 VIII COMING OUT OF THE CLOSET CHAPTER 8 NEITHER COLD NOR HOT: ASSESSING CHRISTIAN WORLD WIDE WEB SITES THAT TARGET LGBT PUBLICS 122 DOUGLAS J. SWANSON CHAPTER 9 GAFFES, GLITCHES, AND GAYS: HOW ORGANIZATIONS RESPOND TO LGBT CRISES 136 BRENDA J. WRIGLEY PART 3: UNDERSTANDING LGBT-TARGETED CAMPAIGNS CHAPTER 10 ABSOLUT VODKA: DEFINING, CHALLENGING, OR REINFORCING GAY IDENTITY? 151 CHRISTOPHER CHAVEZ AND KATIE R. PLACE CHAPTER 11 WHO WE WERE IS WHO WE ARE: USES OF HISTORY IN PHILADELPHIA S LGBT TOURISM MARKETING 165 BYRON LEE CHAPTER 12 POLITICIZING GAY ADVERTISING: A CONSUMER RESPONSE STUDY 180 WAN-HSIU SUNNY TSAI CHAPTER 13 STRATEGICALLY FRAMING SAME-SEX MARRIAGE: LESSONS FROM CALIFORNIA S 2008 PROPOSITION 8 CAMPAIGN 193 HAYLEY COLE CHAPTER 14 ADVOCACY IN THE DIGITAL AGE: PARTICIPATORY MEDIA AND THE EMPOWERMENT OF AN LGBT PUBLIC 207 ERICA CISZEK CHAPTER 15 FROM UNSPEAKABLE TO HOMOSEXUAL TO GAY TO LGBT: THE EVOLUTION OF RESEARCH ON MARKETING S MOST CONTROVERSIAL MARKET SEGMENT 219 LAURIE M. PHILLIPS EPILOGUE LOOKING BACK, MOVING FORWARD: NEW DIRECTIONS IN LGBT RESEARCH 235 RICHARD D. WATERS BIBLIOGRAPHY 243 CONTRIBUTORS 273 INDEX 277
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author2	Tindall, Natalie T. J. Waters, Richard D.
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spellingShingle	Coming out of the closet exploring LGBT issues in strategic communication with theory and research Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd LGBT (DE-588)7705503-2 gnd
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title	Coming out of the closet exploring LGBT issues in strategic communication with theory and research
title_auth	Coming out of the closet exploring LGBT issues in strategic communication with theory and research
title_exact_search	Coming out of the closet exploring LGBT issues in strategic communication with theory and research
title_full	Coming out of the closet exploring LGBT issues in strategic communication with theory and research ed. by Natalie T. J. Tindall and Richard D. Waters
title_fullStr	Coming out of the closet exploring LGBT issues in strategic communication with theory and research ed. by Natalie T. J. Tindall and Richard D. Waters
title_full_unstemmed	Coming out of the closet exploring LGBT issues in strategic communication with theory and research ed. by Natalie T. J. Tindall and Richard D. Waters
title_short	Coming out of the closet
title_sort	coming out of the closet exploring lgbt issues in strategic communication with theory and research
title_sub	exploring LGBT issues in strategic communication with theory and research
topic	Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd LGBT (DE-588)7705503-2 gnd
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