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Marketing:

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Bibliographische Detailangaben
Beteiligte Personen:	Baines, Paul 1973- (VerfasserIn), Fill, Chris 1953- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Oxford [u.a.] Oxford Univ. Press 2014
Ausgabe:	3. ed.
Schlagwörter:	Marketing Marketing / Management Management Lehrbuch
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027138543&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Hier auch später erschienene, unveränderte Nachdrucke
Umfang:	XXVIII, 737 S. Ill., graph. Darst., Kt.
ISBN:	9780199659531

Internformat

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Datensatz im Suchindex

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adam_text	Brief Contents Detailed Contents vii Case Insights xiv Author Profiles xvi Acknowledgements xvii Preface xx How to Use this Book xxiv How to Use the Online Resource Centre xxvi Video and Digital Resources—Experience Marketing in Context xxix Part 1: Marketing Fundamentals 1 ► 1 Marketing Principles and Society 3 ► 2 Consumer Buying Behaviour 38 ► 3 Marketing Research and Customer Insight 75 Part 2: Principles of Marketing Management 111 ► 4 Marketing Environment 113 ► 5 Marketing Strategy 151 ► 6 Market Segmentation and Positioning 200 ► 7 International Market Development 238 Part 3: The Marketing Mix 275 ► 8 Innovation and New Proposition Development 277 ► 9 Price Decisions 312 ► 10 An Introduction to Marketing Communications 347 ► 11 Managing the Communications Mix 381 ► 12 Marketing Channels and Retailing 415 Part 4: Principles of Relational Marketing 451 ► 13 Branding Decisions 453 ► 14 Managing Relationships and Customer Experiences 488 ► 15 Business-to-Business Marketing 527 ► 16 Not-For-Profit Marketing 568 Part 5: Critique and Change in Marketing Practice 601 ► 17 Digital and Social Media Marketing 603 ► 18 Marketing, Sustainability, and Ethics 643 ► 19 Critical and Postmodern Perspectives in Marketing 675 Glossary 705 Index 729
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indexdate	2024-12-20T16:52:55Z
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isbn	9780199659531
language	English
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spellingShingle	Baines, Paul 1973- Fill, Chris 1953- Marketing Marketing Marketing / Management Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4123623-3
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing Paul Baines and Chris Fill
title_fullStr	Marketing Paul Baines and Chris Fill
title_full_unstemmed	Marketing Paul Baines and Chris Fill
title_short	Marketing
title_sort	marketing
topic	Marketing Marketing / Management Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd
topic_facet	Marketing Marketing / Management Management Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027138543&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT bainespaul marketing AT fillchris marketing

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