International marketing:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London [u.a.]
McGraw-Hill
2014
|
| Ausgabe: | 4. ed. |
| Schlagwörter: | |
| Links: | http://www.mheducation.co.uk/9780077148157-emea-international-marketing http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027138375&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XXVII, 635 S. Illustrationen, Diagramme |
| ISBN: | 9780077148157 0077148150 9780077148164 |
Internformat
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Datensatz im Suchindex
| _version_ | 1819383207925121024 |
|---|---|
| adam_text | Brief Contents
Preface xvi
Acknowledgements xxi
Guided Tour xxiii
Online Learning Centre xxvi
Make the Grade xxix
Parti An Overview
Chapter l The Scope and Challenge of International Marketing 3
Chapter 2 The Dynamics of International Markets 24
Part 2 The Impact of Culture and Political Systems on International
Marketing
Chapter 3 Geography and History: The Foundations of Cultural Understanding 49
Chapter4 Cultural Dynamics in International Marketing 67
Chapters The International Political and Legal Environment 90
Part 3 Assessing International Market Opportunities
Chapter6 Researching International Markets 115
Chapter 7 Emerging Markets and Market Behaviour 138
Chapter 8 Regional Market Groups and Marketing Implications 157
Part 4 Developing International Marketing Strategies
Chapter 9 International Marketing Strategies 185
Chapter io International Market Entry Strategies 209
Chapter 11 International Segmentation and Positioning 228
Chapter 12 International Branding Strategies 245
Chapter 13 Exporting and Logistics 267
Chapter 14 Ethics and Social Responsibility in International Marketing 284
Part 5 Developing International Marketing Decisions
Chapter is Product Decisions for International Markets 305
Chapter 16 Marketing Industrial Products and Business Services 321
viii Brief Contents
Chapter 17 International Distribution and Retailing 341
Chapter 18 Pricing for International Markets 371
Chapter 19 International Promotion and Advertising 399
Chapter20 Personal Selling and Negotiations 421
Part 6 Supplementary Resources
The Country Notebook: A Guide for Developing a Marketing Plan 441
Case Studies to Accompany Parts 1 -5 447
Glossary 618
Index 625
|
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| author | Ghauri, Pervez N. 1948- Cateora, Philip R. |
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| dewey-full | 658.8/4 658.84 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-12-20T16:52:54Z |
| institution | BVB |
| isbn | 9780077148157 0077148150 9780077148164 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027138375 |
| oclc_num | 873523494 |
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| physical | XXVII, 635 S. Illustrationen, Diagramme |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | McGraw-Hill |
| record_format | marc |
| spellingShingle | Ghauri, Pervez N. 1948- Cateora, Philip R. International marketing Multinationales Unternehmen International marketing International business enterprises Export marketing Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4125431-4 (DE-588)4123623-3 |
| title | International marketing |
| title_auth | International marketing |
| title_exact_search | International marketing |
| title_full | International marketing Pervez N. Ghauri ; Philip Cateora |
| title_fullStr | International marketing Pervez N. Ghauri ; Philip Cateora |
| title_full_unstemmed | International marketing Pervez N. Ghauri ; Philip Cateora |
| title_short | International marketing |
| title_sort | international marketing |
| topic | Multinationales Unternehmen International marketing International business enterprises Export marketing Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Multinationales Unternehmen International marketing International business enterprises Export marketing Marketing Internationales Marketing Lehrbuch |
| url | http://www.mheducation.co.uk/9780077148157-emea-international-marketing http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027138375&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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