Poetik der Werbung - Meyer, Urs (Erich Schmidt, 2010)
Originally presented as the author's Habilitationsschrift, Universität Freiburg/Schweiz, 2006
Includes bibliographical references (p. 317-342)
Keywords: Advertising; Advertising in literature; Symbolism in advertising; Werbung; Dichtersprache; Werbesprache; Literatur; Hochschulschrift