Contemporary issues in green and ethical marketing:
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London [u.a.]
Routledge
2014
|
| Schriftenreihe: | Key issues in marketing management
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027065162&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XX, 324 S. Ill., graph. Darst. 25 cm |
| ISBN: | 9780415723824 |
Internformat
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Datensatz im Suchindex
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| adam_text |
Titel: Contemporary issues in green and ethical marketing
Autor: McEachern, Morven G
Jahr: 2014
Contents
Citation Information ix
Notes on Contributors xiii
1. Revisiting contemporary issues in green/ethical marketing:
An introduction
Morven G. McEachern and Marylyn Carrigan 1
2. Emotions as determinants of electric car usage intention
Ingrid Moons and Patrick De Pelsmacker 1
3. The impact of general and carbon-related environmental
knowledge on attitudes and behaviour of US consumers
Michael Jay Polonsky, Andrea Vocino, Stacy Landreth Grau,
Romana Garma and Ahmed Shahriar Ferdous 49
4. Understanding local food shopping: Unpacking the ethical
dimension
Phil Megicks, Juliet Memery and Robert J. Angell 74
5. A cross-cultural analysis of pro-environmental consumer
behaviour among seniors
Lynn Sudbury Riley, Florian Kohlbacher and Agnes Hofmeister 100
6. Chinese consumers' adoption of a 'green' innovation -
The case of organic food
John Th0gersen and Yanfeng Zhou 122
7. Consumer attitudes towards sustainability aspects of food
production: Insights from three continents
Athanasias Krystallis, Klaus G. Grunert, Marcia D. de Barcellos,
Toula Perrea and Wim Verbeke 143
8. Individual values and motivational complexities in ethical
clothing consumption: A means-end approach
Thomas Jägel, Kathy Keeling, Alexander Reppel and
Thorsten Gruber 181
9- Barriers to downward carbon emission: Exploring sustainable
consumption in the face of the glass floor
Hélène Cherrier, Mathilde Szuba and Nil Ozçaglar-Toulouse 204
10. Normalising green behaviours: A new approach to sustainability
marketing
Ruth Rettie, Kevin Burchell and Debra Riley 226
11. Individual strategies for sustainable consumption
Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou,
C. William Young and Kumju Hwang 250
12. Environmentally responsible behaviour in the workplace:
An internal social marketing approach
Anne M. Smith and Terry O'Sullivan 273
13- Heterotopian space and the utopies of ethical and green
consumption
Andreas Chatzidakis, Pauline Maclaran and Alan Bradshaw 297
Index 319 |
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| building | Verbundindex |
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| classification_rvk | QP 600 |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Contemporary issues in green and ethical marketing ed. by Morven G. McEachern ... [Contrib.: Panayiota J. Alevizou ...] London [u.a.] Routledge 2014 XX, 324 S. Ill., graph. Darst. 25 cm txt rdacontent n rdamedia nc rdacarrier Key issues in marketing management Green marketing Marketing--Moral and ethical aspects Business and Management.--ukslc Marketing (DE-588)4037589-4 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf Unternehmensethik (DE-588)4202404-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Umweltbezogenes Management (DE-588)4201709-9 s Unternehmensethik (DE-588)4202404-3 s b DE-604 McEachern, Morven G. (DE-588)136501451 edt Alevizou, Panayiota J. edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027065162&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Contemporary issues in green and ethical marketing Green marketing Marketing--Moral and ethical aspects Business and Management.--ukslc Marketing (DE-588)4037589-4 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Unternehmensethik (DE-588)4202404-3 gnd |
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| title | Contemporary issues in green and ethical marketing |
| title_auth | Contemporary issues in green and ethical marketing |
| title_exact_search | Contemporary issues in green and ethical marketing |
| title_full | Contemporary issues in green and ethical marketing ed. by Morven G. McEachern ... [Contrib.: Panayiota J. Alevizou ...] |
| title_fullStr | Contemporary issues in green and ethical marketing ed. by Morven G. McEachern ... [Contrib.: Panayiota J. Alevizou ...] |
| title_full_unstemmed | Contemporary issues in green and ethical marketing ed. by Morven G. McEachern ... [Contrib.: Panayiota J. Alevizou ...] |
| title_short | Contemporary issues in green and ethical marketing |
| title_sort | contemporary issues in green and ethical marketing |
| topic | Green marketing Marketing--Moral and ethical aspects Business and Management.--ukslc Marketing (DE-588)4037589-4 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Unternehmensethik (DE-588)4202404-3 gnd |
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