Converge: transforming business at the intersection of marketing and technology
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2013
|
| Subjects: | |
| Links: | http://www.gbv.de/dms/zbw/735511705.pdf |
| Item Description: | Includes index Weitere Ausgabe: Online version : Converge |
| Physical Description: | X, 245 S. graph. Darst. |
| ISBN: | 9781118575529 |
Staff View
MARC
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV041352878 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:45:29Z |
| institution | BVB |
| isbn | 9781118575529 |
| language | English |
| lccn | 2012049840 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026801411 |
| oclc_num | 864560275 |
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| owner_facet | DE-706 DE-573 |
| physical | X, 245 S. graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Wiley |
| record_format | marc |
| spelling | Lord, Bob Verfasser aut Converge transforming business at the intersection of marketing and technology Bob Lord ; Ray Velez Hoboken, NJ Wiley 2013 X, 245 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Weitere Ausgabe: Online version : Converge Marketing (DE-588)4037589-4 gnd rswk-swf Strategie (DE-588)4057952-9 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Informationstechnik (DE-588)4026926-7 s Strategie (DE-588)4057952-9 s DE-604 Unternehmen (DE-588)4061963-1 s Kundenmanagement (DE-588)4236865-0 s Innovationsmanagement (DE-588)4161817-8 s 1\p DE-604 Velez, Ray 1969- Verfasser (DE-588)1035784858 aut Erscheint auch als Online-Ausgabe 978-1-118-63209-3 Erscheint auch als Online-Ausgabe 978-1-118-63222-2 Erscheint auch als Online-Ausgabe 978-1-118-63224-6 DE-601 pdf/application http://www.gbv.de/dms/zbw/735511705.pdf Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lord, Bob Velez, Ray 1969- Converge transforming business at the intersection of marketing and technology Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd Kundenmanagement (DE-588)4236865-0 gnd Innovationsmanagement (DE-588)4161817-8 gnd Informationstechnik (DE-588)4026926-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4057952-9 (DE-588)4236865-0 (DE-588)4161817-8 (DE-588)4026926-7 (DE-588)4061963-1 |
| title | Converge transforming business at the intersection of marketing and technology |
| title_auth | Converge transforming business at the intersection of marketing and technology |
| title_exact_search | Converge transforming business at the intersection of marketing and technology |
| title_full | Converge transforming business at the intersection of marketing and technology Bob Lord ; Ray Velez |
| title_fullStr | Converge transforming business at the intersection of marketing and technology Bob Lord ; Ray Velez |
| title_full_unstemmed | Converge transforming business at the intersection of marketing and technology Bob Lord ; Ray Velez |
| title_short | Converge |
| title_sort | converge transforming business at the intersection of marketing and technology |
| title_sub | transforming business at the intersection of marketing and technology |
| topic | Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd Kundenmanagement (DE-588)4236865-0 gnd Innovationsmanagement (DE-588)4161817-8 gnd Informationstechnik (DE-588)4026926-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Marketing Strategie Kundenmanagement Innovationsmanagement Informationstechnik Unternehmen |
| url | http://www.gbv.de/dms/zbw/735511705.pdf |
| work_keys_str_mv | AT lordbob convergetransformingbusinessattheintersectionofmarketingandtechnology AT velezray convergetransformingbusinessattheintersectionofmarketingandtechnology |