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Bibliographic Details
Main Authors:	Kohlert, Helmut 1963- (Author), Fadai, Dawud (Author), Sachs, Hans-Ulrich (Author)
Format:	Book
Language:	English
Published:	München Oldenbourg 2013
Edition:	2. ed.
Subjects:	Betriebswirtschaftslehre Entrepreneurship Unternehmensentwicklung Ingenieur
Links:	http://deposit.dnb.de/cgi-bin/dokserv?id=4364044&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026255664&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	IX, 184 S. graph. Darst. 240 mm x 170 mm
ISBN:	9783486732986

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Record in the Search Index

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adam_text	IMAGE 1 TABLE OF CONTENTS PREFACE ^ V 1 THE SPIRIT OF ENTREPRENEURSHIP 1 1.1 ENTREPRENEURSHIP TODAY 1 1.1.1 ENTREPRENEURSHIP - TERM OUT OF FASHION OR IMPERATIVE? 1 1.1.2 THE PROCESS OF ENTREPRENEURSHIP 7 1.2 THE ENTREPRENEURIAL ECOSYSTEM 11 1.2.1 THE ECONOMIC RELEVANCE OF ENTREPRENEURSHIP 11 1.2.2 SOCIETAL ENTREPRENEURIAL ECOSYSTEM 12 1.2.3 PERSONAL ENTREPRENEURIAL ECOSYSTEM 16 1.3 THE ENTREPRENEURIAL MIND 18 1.3.1 CRITICAL SUCCESS FACTORS TO BE AN ENTREPRENEUR 18 1.3.2 COMPONENTS OF AN ENTREPRENEURIAL MINDSET 22 1.3.3 POSSIBILITY OF TEACHING AN ENTREPRENEURIAL MIND 25 1.4 ENTREPRENEURSHIP MEETS INNOVATION 29 1.4.1 INVENTION, INNOVATION, AND IMITATION 29 1.4.2 ENTREPRENEURS IN THE INNOVATION PROCESS 30 1.4.3 THE ENTREPRENEUR AND THE COMMERCIALIZATION OF INNOVATIONS 34 2 ENTREPRENEURSHIP RECONSIDERED 37 2.1 THE TEAM AS HERO 37 2.1.1 IMPORTANCE OF TEAMS AND THE SPECIAL ROLE OF THE CEO 37 2.1.2 ASSEMBLING THE MANAGEMENT TEAM 40 2.2 COLLABORATION WITH OTHERS 42 2.2.1 COOPERATION TO ACHIEVE COMMON OBJECTIVES 42 2.2.2 IMPORTANCE OF NETWORKS 44 2.3 DIAGNOSING THE INTERNAL CAPABILITIES 46 2.3.1 KNOWING THE OWN STRENGTHS 46 2.3.2 KNOWING THE KEY FOR MARKET AND CUSTOMER ACCESS 53 2.3.3 APPROPRIABILITY AND COMPLEMENTARY ASSETS 57 2.4 UNDERSTANDING THE INDUSTRY DYNAMICS 59 2.4.1 INDICATORS FOR UPCOMING DYNAMICS IN THE INDUSTRY 59 2.4.2 PORTER S 5-FORCES TO ANALYZE THE COMPETITIVE ENVIRONMENT 62 2.4.3 CLASSICAL COMPETITIVE ANALYSIS 69 HTTP://D-NB.INFO/1036106519 IMAGE 2 VIII TABLE OF CONTENTS 3 BUILDING A NEW BUSINESS 73 3.1 WALKING THROUGH THE INNOVATION FUNNEL 73 3.1.1 GENERATION OF A NEW BUSINESS IDEA 73 3.1.2 PRE-FIELD ASSESSMENT OF THE BUSINESS IDEA 80 3.2 IMPORTANT COMPONENTS OF THE CONCEPT 82 3.2.1 TURN THE INNOVATIVE IDEA INTO A CONCEPT 82 3.2.2 INNOVATIVE MARKET OFFERING MEETS CUSTOMER X...83 3.2.3 CUSTOMER VALUE 86 3.2.4 SEIZING THE ENTREPRENEURIAL OPPORTUNITY 90 3.3 SALES FUNCTION IN THE BUSINESS BUILDING PROCESS 92 3.3.1 DEVELOPMENT OF A SALES PROCESS 92 3.3.2 CUSTOMER UNDERSTANDING AS A CRITICAL PART OF THE SALES PROCESS 94 3.3.3 ADDRESSING THE BUSINESS INITIATIVES OF THE CUSTOMER 97 3.3.4 BUSINESS OPPORTUNITY ANALYSIS 99 3.3.5 SALES STRATEGY TO WIN THE CONTRACT 103 3.3.6 MONITORING THE EXECUTION 104 3.4 THE NEW BUSINESS MODEL 107 3.4.1 VALUE PROPOSITION AS KEY CONCEPT 107 3.4.2 CONCEPT OF THE BUSINESS MODEL 109 3.4.3 OUTCOMES OF THE BUSINESS MODEL ANALYSIS 112 3.4.4 REFLECTION OF THE BUSINESS MODEL WITH INNOVATIONS 113 4 ENTREPRENEURIAL STRATEGIES 117 4.1 STRATEGIC THRUST OF THE ENTREPRENEURIAL COMPANY 117 4.1.1 ENTREPRENEURIAL BIG PICTURE -PERSPECTIVE 117 4.1.2 OSA-PROCESS 120 4.1.3 LEADING WITH KEY PERFORMANCE INDICATORS 122 4.2 PROCESS OF MARKET SEGMENTATION 124 4.2.1 STRATEGIC QUESTIONS IN THE SEGMENTATION PROCESS 124 4.2.2 MARKET SEGMENTATION 126 4.2.3 TARGETING THE RIGHT MARKET SEGMENTS 130 4.2.4 DIFFERENTIATION AND POSITIONING OF THE MARKET OFFERING 131 4.3 STRATEGIC OPTIONS FOR ENTREPRENEURS 134 4.3.1 ENTREPRENEURIAL STRATEGIES 134 4.3.2 COMPLEMENTARY STRATEGIES 135 4.3.3 COMPETITIVE STRATEGIES 137 4.4 BACK TO BASICS IN CUSTOMER UNDERSTANDING 140 4.5 DEVELOPING THE ENTREPRENEURIAL STRATEGY 145 IMAGE 3 TABLE OF CONTENTS IX 5 FORMULATING THE BUSINESS PLAN 149 5.1 PRE-FIELD WORK TO THE BUSINESS PLAN 149 5.2 BUSINESS PLAN AS ROADMAP 150 5.2.1 BUSINESS PLAN AS THE KEY DOCUMENT 150 5.2.2 CONTENTS OF A BUSINESS PLAN 156 5.2.3 THE FIRST CUT OF A BUSINESS PLAN 160 5.3 PROJECTED ECONOMICS 162 5.4 RISK MANAGEMENT IN ENTREPRENEURIAL COMPANIES 163 5.4.1 IDENTIFICATION AND EVALUATION OF RISKS 163 5.4.2 RISK CONTROLLING 168 6 GET STARTED 171 6.1 LESSONS LEARNED FOR ENTREPRENEURS 171 6.2 RECOMMENDATIONS FOR ENTREPRENEURS BY ENTREPRENEURS 172 7 OUTLOOK ON ENTREPRENEURSHIP 175 BIBLIOGRAPHY 177 INDEX 181
any_adam_object	1
author	Kohlert, Helmut 1963- Fadai, Dawud Sachs, Hans-Ulrich
author_GND	(DE-588)115206469 (DE-588)1042048851 (DE-588)1042048967
author_facet	Kohlert, Helmut 1963- Fadai, Dawud Sachs, Hans-Ulrich
author_role	aut aut aut
author_sort	Kohlert, Helmut 1963-
author_variant	h k hk d f df h u s hus
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dewey-tens	620 - Engineering and allied operations
discipline	Technik Technik Wirtschaftswissenschaften
edition	2. ed.
format	Book
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spellingShingle	Kohlert, Helmut 1963- Fadai, Dawud Sachs, Hans-Ulrich Entrepreneurship for engineers Betriebswirtschaftslehre (DE-588)4069402-1 gnd Entrepreneurship (DE-588)7588126-3 gnd Unternehmensentwicklung (DE-588)4125011-4 gnd Ingenieur (DE-588)4026955-3 gnd
subject_GND	(DE-588)4069402-1 (DE-588)7588126-3 (DE-588)4125011-4 (DE-588)4026955-3
title	Entrepreneurship for engineers
title_auth	Entrepreneurship for engineers
title_exact_search	Entrepreneurship for engineers
title_full	Entrepreneurship for engineers Helmut Kohlert ; Dawud Fadai ; Hans-Ulrich Sachs
title_fullStr	Entrepreneurship for engineers Helmut Kohlert ; Dawud Fadai ; Hans-Ulrich Sachs
title_full_unstemmed	Entrepreneurship for engineers Helmut Kohlert ; Dawud Fadai ; Hans-Ulrich Sachs
title_short	Entrepreneurship for engineers
title_sort	entrepreneurship for engineers
topic	Betriebswirtschaftslehre (DE-588)4069402-1 gnd Entrepreneurship (DE-588)7588126-3 gnd Unternehmensentwicklung (DE-588)4125011-4 gnd Ingenieur (DE-588)4026955-3 gnd
topic_facet	Betriebswirtschaftslehre Entrepreneurship Unternehmensentwicklung Ingenieur
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work_keys_str_mv	AT kohlerthelmut entrepreneurshipforengineers AT fadaidawud entrepreneurshipforengineers AT sachshansulrich entrepreneurshipforengineers

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