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Transnational management: text, cases, and readings in cross-border management

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Bibliographic Details
Main Authors:	Bartlett, Christopher A. 1943- (Author), Beamish, Paul W. 1953- (Author)
Format:	Book
Language:	English
Published:	Singapore McGraw-Hill [2014]
Edition:	Seventh edition
Subjects:	Multinationales Unternehmen International business enterprises > Management Management Internationales Management Fallstudiensammlung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026223155&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	XXIII, 710 Seiten Illustrationen, Diagramme, Karten
ISBN:	9781259010590 9780078029394 9781259253768 0078029392

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MARC


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Record in the Search Index

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adam_text	Titel: Transnational management Autor: Bartlett, Christopher A Jahr: 2014 Contents Z--------:------:---- 2-2 The Globalization of CEMEX 135 Introduction „ „ 4 0 , „ „ „. 2-3 A Speed Race: Benelli and QJ So What Is Transnational Compete in the International Management? xvii Motorbike Arena 154 Readings PART 1 THE STRATEGIC 2-I Clusters and the New Economics IMPERATIVES l of Competition 168 __________ 2-2 Managing Risk in an Unstable World 182 Chapter i Expanding Abroad: Motivations, Means, and Mentalities i Chanter q Cases Developing Transnational Strategies: 1-1 Sher-Wood Hockey Sticks: Global n it r m .-.- Sourcins 17 Building Layers oj Competitive Advantage iyi Sourcing 17 1-2 Jollibee Foods Corporation (A) International Expansion 26 fneps 1-3 Mahindra Mahindra in South Africa 45 1-4 Acer, Ine: Taiwan s Rampaging -. Dragon 60 3-1 The Global Branding of Stella Artois 207 United Cereal: Lora Brill s Eurobrand Challenge 222 Readings 3-3 GE s Imagination Breakthroughs: 1-1 The Global Entrepreneur 75 The Evo Project 231 1-2 Distance Still Matters: The Hard Readings Reality of Global Expansion 80 - t Managing Differences: The Central 1-3 The Tortuous Evolution of the Challenge of Global Strategy 250 Multinational Corporation 91 -, „ . . ..,,,,.,,- 3-2 Capturing the World s Emerging ___________ Middle Class 262 Lnapter 2, 3-3 New Business Models in Emerging Understanding the International Context: Responding to Conflicting Environmental Forces 101 Cases 2-1 Global Wine War 2009: New World versus Old 117 xiv Contents PART * THE ORGANIZATIONAL 5 2 ¡?GJ^: ™e SK n ^ Globalization Project 395 CHALLENGE 275 5.3 McKinsey Company: Managing Knowledge and Chapter 4 Learning 414 Developing a Transnational Readings Organization: Managing Integration, 5.1 Building Effective R D Responsiveness, and Flexibility 275 Capabilities Abroad 430 Cases 5-2 How GE Is Disrupting Itself 441 5-3 How to Build Collaborative 4-1 Philips versus Matsushita: Advantage 449 The Competitive Battle Continues 294 4-2 ECCO A/S—Global Value Chain Management 311 Chapter 6 4-3 Lundbeck Korea: Managing _ . _, _ , an International Growth Engaging m Cross-Border Engine 329 Collaboration: Managing Across 4-4 Kent Chemical: Organizing for Corporate Boundaries / ,6o International Growth 343 Cases Readings 6-1 Sharp Corporation: Beyond Japan 477 4-1 Organizing for an Emerging World 353 6-2 Nora-Sakari: A Proposed JV 4-2 Have You Restructured for in Malaysia (Revised) 489 Global Success? 359 6-3 Eli Lilly in India: Rethinking the 4-3 Matrix Management: Not Joint Venture Strategy 502 a Structure, a Frame of Mind 366 Readings 6-1 The Design and Management of International Joint Ventures 517 Than One at a Time 531 Chanter £ ^ ^ow t0 Manage Alliances Better * J Than Onf at a Timp Creating Worldwide Innovation and Learning: Exploiting Cross-Border Knowledge Management 374, Cases 5-1 Applied Research Technologies, Inc.: Global Innovation s Challenges 386 Contents PART 3 THE MANAGERIAL Chapter 8 IMPLICATION 541 The Future 0fthe Transnational: An Evolving Global Role 625 Cases 8-1 Barrick Gold Corporation—Tanzania 642 8-2 IKEA s Global Sourcing Challenge: Chapter 7 Implementing the Strategy: Building Multidimensional Capabilities 542 rages Indian Rugs and Child Labor (A) 653 7-1 Levendary Café: The China Challenge 555 8 3 Genzyme s CSR Dilemma: How to Play Its HAND 663 7-2 Clayton Industries: Peter Arnell, Country Manager for Italy 565 Readings 7-3 Silvio Napoli at Schindler 8-1 A Global Leader s Guide to India (A) 575 Managing Business Conduct 680 7-4 Managing a Global Team: 8-2 Serving the World s Poor, Profitably 686 Greg James at Sun Microsystems, Inc. (A) 591 Index 697 Readings 7-1 Managing Executive Attention in the Global Company 603 7-2 Tap Your Subsidiaries for Global Reach 611 7-3 The Collaboration Imperative 619
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spellingShingle	Bartlett, Christopher A. 1943- Beamish, Paul W. 1953- Transnational management text, cases, and readings in cross-border management Multinationales Unternehmen International business enterprises Management Management (DE-588)4037278-9 gnd Internationales Management (DE-588)4114040-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4114040-0 (DE-588)4075092-9 (DE-588)4522595-3
title	Transnational management text, cases, and readings in cross-border management
title_auth	Transnational management text, cases, and readings in cross-border management
title_exact_search	Transnational management text, cases, and readings in cross-border management
title_full	Transnational management text, cases, and readings in cross-border management Christopher A. Bartlett ; Paul W. Beamish
title_fullStr	Transnational management text, cases, and readings in cross-border management Christopher A. Bartlett ; Paul W. Beamish
title_full_unstemmed	Transnational management text, cases, and readings in cross-border management Christopher A. Bartlett ; Paul W. Beamish
title_short	Transnational management
title_sort	transnational management text cases and readings in cross border management
title_sub	text, cases, and readings in cross-border management
topic	Multinationales Unternehmen International business enterprises Management Management (DE-588)4037278-9 gnd Internationales Management (DE-588)4114040-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd
topic_facet	Multinationales Unternehmen International business enterprises Management Management Internationales Management Fallstudiensammlung
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