The political marketing game - Lees-Marshment, Jennifer (Palgrave Macmillan, 2011)
Keywords: Politik; Campaign management; Political campaigns; Marketing -- Political aspects; POLITICAL SCIENCE / Political Ideologies / Democracy; POLITICAL SCIENCE / Government / Comparative; POLITICAL SCIENCE / Government / National; Politische Kampagne; Wahlkampf; Marketing; Politische Kommunikation