Crafting the customer experience for people not like you: how to delight and engage the customers your competitors don't understand
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Wiley
2013
|
| Schlagwörter: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493560 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493560 |
| Beschreibung: | Description based upon print version of record Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service |
| Umfang: | 1 Online-Ressource (210 p.) |
| ISBN: | 1118461649 1118461673 9781118461648 9781118461679 |
Internformat
MARC
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| 650 | 7 | |a BUSINESS & ECONOMICS / Customer Relations |2 bisacsh | |
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| 650 | 4 | |a Consumer satisfaction | |
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Datensatz im Suchindex
| DE-BY-TUM_katkey | 1932702 |
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| author | McDonald, Kelly 1961- |
| author_GND | (DE-588)1011206927 |
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| author_role | aut |
| author_sort | McDonald, Kelly 1961- |
| author_variant | k m km |
| building | Verbundindex |
| bvnumber | BV041051731 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)815650911 (DE-599)BVBBV041051731 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041051731 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T16:29:45Z |
| institution | BVB |
| isbn | 1118461649 1118461673 9781118461648 9781118461679 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026028976 |
| oclc_num | 815650911 |
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| physical | 1 Online-Ressource (210 p.) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCO_BAE_gekauft |
| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | Wiley |
| record_format | marc |
| spellingShingle | McDonald, Kelly 1961- Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand BUSINESS & ECONOMICS / Customer Relations bisacsh Wirtschaft Customer equity Customer relations Consumer satisfaction |
| title | Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand |
| title_auth | Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand |
| title_exact_search | Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand |
| title_full | Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand |
| title_fullStr | Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand |
| title_full_unstemmed | Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand |
| title_short | Crafting the customer experience for people not like you |
| title_sort | crafting the customer experience for people not like you how to delight and engage the customers your competitors don t understand |
| title_sub | how to delight and engage the customers your competitors don't understand |
| topic | BUSINESS & ECONOMICS / Customer Relations bisacsh Wirtschaft Customer equity Customer relations Consumer satisfaction |
| topic_facet | BUSINESS & ECONOMICS / Customer Relations Wirtschaft Customer equity Customer relations Consumer satisfaction |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493560 |
| work_keys_str_mv | AT mcdonaldkelly craftingthecustomerexperienceforpeoplenotlikeyouhowtodelightandengagethecustomersyourcompetitorsdontunderstand |