McDonald, K. (2013). Crafting the customer experience for people not like you: How to delight and engage the customers your competitors don't understand. Wiley.
Chicago-Zitierstil (17. Ausg.)McDonald, Kelly. Crafting the Customer Experience for People Not like You: How to Delight and Engage the Customers Your Competitors Don't Understand. New York: Wiley, 2013.
MLA-Zitierstil (9. Ausg.)McDonald, Kelly. Crafting the Customer Experience for People Not like You: How to Delight and Engage the Customers Your Competitors Don't Understand. Wiley, 2013.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.