McDonald, K. (2013). Crafting the customer experience for people not like you: How to delight and engage the customers your competitors don't understand. Wiley.
Chicago Style (17th ed.) CitationMcDonald, Kelly. Crafting the Customer Experience for People Not like You: How to Delight and Engage the Customers Your Competitors Don't Understand. New York: Wiley, 2013.
MLA (9th ed.) CitationMcDonald, Kelly. Crafting the Customer Experience for People Not like You: How to Delight and Engage the Customers Your Competitors Don't Understand. Wiley, 2013.
Warning: These citations may not always be 100% accurate.