Private labels and international trade: trading variety for volume
This paper explores the role of pooled-producer, e.g. private label, trade intermediation in shaping the range and diversity of exports. Direct sales maintain a firm's unique product characteristics ("brand equity"), whereas trade through an intermediary can take two forms - either a...
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Munich
CESIfo
2013
|
| Schriftenreihe: | CESifo working paper series
4133 : Category 8, Trade policy |
| Links: | http://www.cesifo-group.de/DocDL/cesifo1_wp4133.pdf |
| Zusammenfassung: | This paper explores the role of pooled-producer, e.g. private label, trade intermediation in shaping the range and diversity of exports. Direct sales maintain a firm's unique product characteristics ("brand equity"), whereas trade through an intermediary can take two forms - either a wholesaling arrangement that (also) maintains the exporter's unique brand but imposes a higher marginal cost (via double marginalization), or a "private label" contract under which the firm's product is pooled with other firms' output and re-sold under a new private label brand created by the intermediary. This paper focuses on the latter, and shows that the availability of the private label option results in greater total export volumes and lower average prices for consumers, but fewer independent varieties available in equilibrium. Welfare implications are mixed: consumers trade variety for volume, firms face greater competition from the new pooled-products, and intermediaries capture much of the gains from trade. |
| Beschreibung: | Literaturverz. S.23-25 |
| Umfang: | 25 S. |
Internformat
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| 520 | 8 | |a This paper explores the role of pooled-producer, e.g. private label, trade intermediation in shaping the range and diversity of exports. Direct sales maintain a firm's unique product characteristics ("brand equity"), whereas trade through an intermediary can take two forms - either a wholesaling arrangement that (also) maintains the exporter's unique brand but imposes a higher marginal cost (via double marginalization), or a "private label" contract under which the firm's product is pooled with other firms' output and re-sold under a new private label brand created by the intermediary. This paper focuses on the latter, and shows that the availability of the private label option results in greater total export volumes and lower average prices for consumers, but fewer independent varieties available in equilibrium. Welfare implications are mixed: consumers trade variety for volume, firms face greater competition from the new pooled-products, and intermediaries capture much of the gains from trade. | |
| 700 | 1 | |a Chesnokova, Tatyana |d 1975- |e Verfasser |0 (DE-588)132335018 |4 aut | |
| 700 | 1 | |a Willmann, Gerald |e Verfasser |0 (DE-588)114860629 |4 aut | |
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| author | Blanchard, Emily Chesnokova, Tatyana 1975- Willmann, Gerald |
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| author_facet | Blanchard, Emily Chesnokova, Tatyana 1975- Willmann, Gerald |
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| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T16:29:05Z |
| institution | BVB |
| language | English |
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| publishDate | 2013 |
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| series | CESifo working paper series |
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| spelling | Blanchard, Emily Verfasser aut Private labels and international trade trading variety for volume Emily Blanchard ; Tatyana Chesnokova ; Gerald Willmann Munich CESIfo 2013 25 S. txt rdacontent n rdamedia nc rdacarrier CESifo working paper series 4133 : Category 8, Trade policy Literaturverz. S.23-25 This paper explores the role of pooled-producer, e.g. private label, trade intermediation in shaping the range and diversity of exports. Direct sales maintain a firm's unique product characteristics ("brand equity"), whereas trade through an intermediary can take two forms - either a wholesaling arrangement that (also) maintains the exporter's unique brand but imposes a higher marginal cost (via double marginalization), or a "private label" contract under which the firm's product is pooled with other firms' output and re-sold under a new private label brand created by the intermediary. This paper focuses on the latter, and shows that the availability of the private label option results in greater total export volumes and lower average prices for consumers, but fewer independent varieties available in equilibrium. Welfare implications are mixed: consumers trade variety for volume, firms face greater competition from the new pooled-products, and intermediaries capture much of the gains from trade. Chesnokova, Tatyana 1975- Verfasser (DE-588)132335018 aut Willmann, Gerald Verfasser (DE-588)114860629 aut CESifo working paper series 4133 : Category 8, Trade policy (DE-604)BV013978326 4133 http://www.cesifo-group.de/DocDL/cesifo1_wp4133.pdf Verlag kostenfrei Volltext |
| spellingShingle | Blanchard, Emily Chesnokova, Tatyana 1975- Willmann, Gerald Private labels and international trade trading variety for volume CESifo working paper series |
| title | Private labels and international trade trading variety for volume |
| title_auth | Private labels and international trade trading variety for volume |
| title_exact_search | Private labels and international trade trading variety for volume |
| title_full | Private labels and international trade trading variety for volume Emily Blanchard ; Tatyana Chesnokova ; Gerald Willmann |
| title_fullStr | Private labels and international trade trading variety for volume Emily Blanchard ; Tatyana Chesnokova ; Gerald Willmann |
| title_full_unstemmed | Private labels and international trade trading variety for volume Emily Blanchard ; Tatyana Chesnokova ; Gerald Willmann |
| title_short | Private labels and international trade |
| title_sort | private labels and international trade trading variety for volume |
| title_sub | trading variety for volume |
| url | http://www.cesifo-group.de/DocDL/cesifo1_wp4133.pdf |
| volume_link | (DE-604)BV013978326 |
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