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Precision pricing: Measuring consumers' willingness to pay accurately

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Bibliographic Details
Main Authors:	Miller, Klaus Matthias (Author), Hofstetter, Reto (Author)
Format:	Thesis/Dissertation Book
Language:	English
Published:	Norderstedt Books on Demand 2009
Subjects:	Verbraucherverhalten Preisbildung Verbraucherforschung Aufsatzsammlung Hochschulschrift
Links:	http://deposit.dnb.de/cgi-bin/dokserv?id=3349606&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025974790&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	Getr. Zählung Ill., graph. Darst. 210 mm x 148 mm, 430 gr.
ISBN:	9783837095586

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Record in the Search Index

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adam_text	Titel: Precision pricing Autor: Hofstetter, Reto Jahr: 2009 CONTENTS ABSTRACT........................................................................................................................................................4 INTRODUCTION..............................................................................................................................................5 WTP MEASUREMENT APPROACHES.........................................................................................................8 LITERATURE REVIEW................................................................................................................................11 THEORETICAL REASONS FOR HYPOTHETICAL BIAS.......................................................................15 THE DIRECT APPROACH IN A MARKETING CONTEXT.....................................................................19 method and data collection.........................................................................................................21 Subjects and Stimulus...............................................................................................................................21 Design, Procedure and Measurement of Variables..............................................................................21 RESULTS.........................................................................................................................................................25 Analysis of Mean Bias...............................................................................................................................25 Analysis of Distribution Bias..................................................................................................................26 Analysis of Economic Outcome...............................................................................................................29 Analysis of the Distribution within a Range around the Profit-Maximizing Price......................................29 Analysis of Point Estimates for Profit-Maximizing Price, Quantity, and Profit.........................................33 approaches to improve the direct method..........................................................................36 Method 1- Average of Estimates............................................................................................................37 Method 2-Combinationof Estimates.....................................................................................................37 Method 3 - Calibration.............................................................................................................................37 Comparison of Approaches.......................................................................................................................40 Generalization of Method 2.....................................................................................................................44 Generalization of Method 3.....................................................................................................................49 SUMMARV......................................................................................................................................................51 Implications for Research........................................................................................................................53 Implications for Management..................................................................................................................53 appendix.......................................................................................................................................................55 I. Survey Among Pricing Managers in Switzerland.......................................................................55 II. Calculation of Confidence Intervals for Probabilities............................................................57 III. Logit Model Fits...........................................................................................................................58 IV. Source Code Used for Parametric BCa Bootstrapping..........................................................59 V. Source Code used for Simulation...................................................................................................61 VI. Case Probabilities for Coca-Cola Can.....................................................................................64 VII. Demand for Digital Camera.......................................................................................................65 REFERENCES.................................................................................................................................................66
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spellingShingle	Miller, Klaus Matthias Hofstetter, Reto Precision pricing Measuring consumers' willingness to pay accurately Verbraucherverhalten (DE-588)4062644-1 gnd Preisbildung (DE-588)4047103-2 gnd Verbraucherforschung (DE-588)4187567-9 gnd
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title	Precision pricing Measuring consumers' willingness to pay accurately
title_auth	Precision pricing Measuring consumers' willingness to pay accurately
title_exact_search	Precision pricing Measuring consumers' willingness to pay accurately
title_full	Precision pricing Measuring consumers' willingness to pay accurately Miller Klaus Matthias ; Hofstetter Reto
title_fullStr	Precision pricing Measuring consumers' willingness to pay accurately Miller Klaus Matthias ; Hofstetter Reto
title_full_unstemmed	Precision pricing Measuring consumers' willingness to pay accurately Miller Klaus Matthias ; Hofstetter Reto
title_short	Precision pricing
title_sort	precision pricing measuring consumers willingness to pay accurately
title_sub	Measuring consumers' willingness to pay accurately
topic	Verbraucherverhalten (DE-588)4062644-1 gnd Preisbildung (DE-588)4047103-2 gnd Verbraucherforschung (DE-588)4187567-9 gnd
topic_facet	Verbraucherverhalten Preisbildung Verbraucherforschung Aufsatzsammlung Hochschulschrift
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Call Number:	1002 OEK 740d 2013 A 3183 Floor plan
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