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Lean analytics: use data to build a better startup faster

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Bibliographic Details
Main Authors:	Croll, Alistair 19XX- (Author), Yoskovitz, Benjamin 197X- (Author)
Format:	Book
Language:	English
Published:	Beijing [u.a.] O'Reilly 2013
Edition:	1. ed.
Series:	The Lean series
Subjects:	Unternehmensgründung Datenauswertung Betriebliche Kennzahl Lean Production
Links:	http://deposit.dnb.de/cgi-bin/dokserv?id=4235315&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025972831&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Item Description:	Hier auch später erschienene, unveränderte Nachdrucke
Physical Description:	xxiv, 409 Seiten Diagramme
ISBN:	9781449335670 9781098168186 1449335675

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MARC


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Record in the Search Index

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adam_text	CONTENTS FOREWORD XVII PREFACE . XIX PART ONE: STOP LYING TO YOURSELF CHAPTER 7 WE RE ALL LIARS . . . 3 CHAPTER 2 HOW TO KEEP SCORE 9 CHAPTER 3 DECIDING WHAT TO DO WITH YOUR LIFE 31 CHAPTER 4 DATA-DRIVEN VERSUS DATA-INFORMED 37 PART TWO: FINDING THE RIGHT METRIC FOR RIGHT NOW CHAPTERS ANALYTICS FRAMEWORKS 45 CHAPTER 6 THE DISCIPLINE OF ONE METRIC THAT MATTERS 55 CHAPTER 7 WHAT BUSINESS ARE YOU IN? 63 CHAPTERS MODEL ONE: E-COMMERCE . . 71 XIII CHAPTER 9 MODEL TWO: SOFTWARE AS A SERVICE (SAAS) . 89 CHAPTER 10 MODEL THREE: FREE MOBILE APP . 103 CHAPTER 11 MODEL FOUR: MEDIA SITE . . . 113 CHAPTER 12 MODEL FIVE: USER-GENERATED CONTENT . . 125 CHAPTER 13 MODEL SIX:TWO-SIDED MARKETPLACES . 137 CHAPTER 14 WHAT STAGE ARE YOU AT? 153 CHAPTER 15 STAGE ONE: EMPATHY . 159 CHAPTER 16 STAGE TWO: STICKINESS . 203 CHAPTER 17 STAGE THREE: VIRALITY 227 CHAPTER 18 STAGE FOUR: REVENUE 241 CHAPTER 19 STAGE FIVE: SCALE 255 CHAPTER 20 MODEL + STAGE DRIVES THE METRIC YOU TRACK. 265 PART THREE: LINES IN THE SAND CHAPTER 21 AM I GOOD ENOUGH? . 273 CHAPTER 22 E-COMMERCE: LINES IN THE SAND 293 CHAPTER 23 SAAS: LINES IN THE SAND 299 CHAPTER 24 FREE MOBILE APP: LINES IN THE SAND 309 XIV CHAPTER 25 MEDIA SITE: LINES IN THE SAND 321 CHAPTER 26 USER-GENERATED CONTENT: LINES IN THE SAND . 331 CHAPTER 27 TWO-SIDED MARKETPLACES: LINES IN THE SAND . 341 CHAPTER 28 WHAT TO DO WHEN YOU DON T HAVE A BASELINE ........ 347 PART FOUR: PUTTING LEAN ANALYTICS TO WORK CHAPTER 29 SELLING INTO ENTERPRISE MARKETS 353 CHAPTER 30 LEAN FROM WITHIN: INTRAPRENEURS 371 CHAPTER 31 CONCLUSION: BEYOND STARTUPS 389 APPENDIX REFERENCES AND FURTHER READING 393 INDEX . 395 XV
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author	Croll, Alistair 19XX- Yoskovitz, Benjamin 197X-
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id	DE-604.BV040995112
illustrated	Not Illustrated
indexdate	2024-12-20T16:28:57Z
institution	BVB
isbn	9781449335670 9781098168186 1449335675
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-025972831
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open_access_boolean
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physical	xxiv, 409 Seiten Diagramme
publishDate	2013
publishDateSearch	2013
publishDateSort	2013
publisher	O'Reilly
record_format	marc
series2	The Lean series
spellingShingle	Croll, Alistair 19XX- Yoskovitz, Benjamin 197X- Lean analytics use data to build a better startup faster Unternehmensgründung (DE-588)4078599-3 gnd Datenauswertung (DE-588)4131193-0 gnd Betriebliche Kennzahl (DE-588)4069378-8 gnd Lean Production (DE-588)4287302-2 gnd
subject_GND	(DE-588)4078599-3 (DE-588)4131193-0 (DE-588)4069378-8 (DE-588)4287302-2
title	Lean analytics use data to build a better startup faster
title_auth	Lean analytics use data to build a better startup faster
title_exact_search	Lean analytics use data to build a better startup faster
title_full	Lean analytics use data to build a better startup faster Alistair Croll ; Benjamin Yoskovitz
title_fullStr	Lean analytics use data to build a better startup faster Alistair Croll ; Benjamin Yoskovitz
title_full_unstemmed	Lean analytics use data to build a better startup faster Alistair Croll ; Benjamin Yoskovitz
title_short	Lean analytics
title_sort	lean analytics use data to build a better startup faster
title_sub	use data to build a better startup faster
topic	Unternehmensgründung (DE-588)4078599-3 gnd Datenauswertung (DE-588)4131193-0 gnd Betriebliche Kennzahl (DE-588)4069378-8 gnd Lean Production (DE-588)4287302-2 gnd
topic_facet	Unternehmensgründung Datenauswertung Betriebliche Kennzahl Lean Production
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work_keys_str_mv	AT crollalistair leananalyticsusedatatobuildabetterstartupfaster AT yoskovitzbenjamin leananalyticsusedatatobuildabetterstartupfaster

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