Markenscorecards: Bewertung, Kontrolle und Steuerung von Marken
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Saarbrücken
AV Akademikerverl.
2012
|
| Edition: | [Unveränderte Neuaufl.] |
| Subjects: | |
| Physical Description: | VI, 93 S. 240 mm x 170 mm |
| ISBN: | 9783639405767 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040951506 | ||
| 003 | DE-604 | ||
| 005 | 20130426 | ||
| 007 | t| | ||
| 008 | 130417s2012 gw |||| 00||| ger d | ||
| 020 | |a 9783639405767 |c Pb. : EUR 49.00, sfr 79.00 |9 978-3-639-40576-7 | ||
| 035 | |a (OCoLC)844067063 | ||
| 035 | |a (DE-599)BVBBV040951506 | ||
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| 250 | |a [Unveränderte Neuaufl.] | ||
| 264 | 1 | |a Saarbrücken |b AV Akademikerverl. |c 2012 | |
| 300 | |a VI, 93 S. |c 240 mm x 170 mm | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Balanced Scorecard |0 (DE-588)4568727-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kennzahlensystem |0 (DE-588)4199312-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Controlling |0 (DE-588)4070102-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
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Record in the Search Index
| _version_ | 1818977448779317248 |
|---|---|
| any_adam_object | |
| author | Meyer, Tobias |
| author_GND | (DE-588)133218503 |
| author_facet | Meyer, Tobias |
| author_role | aut |
| author_sort | Meyer, Tobias |
| author_variant | t m tm |
| building | Verbundindex |
| bvnumber | BV040951506 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)844067063 (DE-599)BVBBV040951506 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | [Unveränderte Neuaufl.] |
| format | Book |
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| id | DE-604.BV040951506 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T16:27:54Z |
| institution | BVB |
| isbn | 9783639405767 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025930047 |
| oclc_num | 844067063 |
| open_access_boolean | |
| owner | DE-M347 |
| owner_facet | DE-M347 |
| physical | VI, 93 S. 240 mm x 170 mm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | AV Akademikerverl. |
| record_format | marc |
| spelling | Meyer, Tobias Verfasser (DE-588)133218503 aut Markenscorecards Bewertung, Kontrolle und Steuerung von Marken Tobias Meyer [Unveränderte Neuaufl.] Saarbrücken AV Akademikerverl. 2012 VI, 93 S. 240 mm x 170 mm txt rdacontent n rdamedia nc rdacarrier Balanced Scorecard (DE-588)4568727-4 gnd rswk-swf Kennzahlensystem (DE-588)4199312-3 gnd rswk-swf Controlling (DE-588)4070102-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Balanced Scorecard (DE-588)4568727-4 s DE-604 Unternehmen (DE-588)4061963-1 s Marke (DE-588)4074577-6 s Kennzahlensystem (DE-588)4199312-3 s Controlling (DE-588)4070102-5 s |
| spellingShingle | Meyer, Tobias Markenscorecards Bewertung, Kontrolle und Steuerung von Marken Balanced Scorecard (DE-588)4568727-4 gnd Kennzahlensystem (DE-588)4199312-3 gnd Controlling (DE-588)4070102-5 gnd Unternehmen (DE-588)4061963-1 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4568727-4 (DE-588)4199312-3 (DE-588)4070102-5 (DE-588)4061963-1 (DE-588)4074577-6 (DE-588)4144679-3 |
| title | Markenscorecards Bewertung, Kontrolle und Steuerung von Marken |
| title_auth | Markenscorecards Bewertung, Kontrolle und Steuerung von Marken |
| title_exact_search | Markenscorecards Bewertung, Kontrolle und Steuerung von Marken |
| title_full | Markenscorecards Bewertung, Kontrolle und Steuerung von Marken Tobias Meyer |
| title_fullStr | Markenscorecards Bewertung, Kontrolle und Steuerung von Marken Tobias Meyer |
| title_full_unstemmed | Markenscorecards Bewertung, Kontrolle und Steuerung von Marken Tobias Meyer |
| title_short | Markenscorecards |
| title_sort | markenscorecards bewertung kontrolle und steuerung von marken |
| title_sub | Bewertung, Kontrolle und Steuerung von Marken |
| topic | Balanced Scorecard (DE-588)4568727-4 gnd Kennzahlensystem (DE-588)4199312-3 gnd Controlling (DE-588)4070102-5 gnd Unternehmen (DE-588)4061963-1 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Balanced Scorecard Kennzahlensystem Controlling Unternehmen Marke Markenpolitik |
| work_keys_str_mv | AT meyertobias markenscorecardsbewertungkontrolleundsteuerungvonmarken |