Verfügbarkeit: The edge | Technische Universität München

The edge: 50 tips from brands that lead

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Bibliographische Detailangaben
Beteilige Person:	Adamson, Allen P. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New York, NY Palgrave Macmillan 2013
Ausgabe:	1. publ.
Schlagwörter:	Product management Branding (Marketing)
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025861033&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Includes index.
Umfang:	XII, 269 S. Ill., graph. Darst.
ISBN:	9780230342248

Internformat

MARC


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Datensatz im Suchindex

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adam_text	THE EDGE / ADAMSON, ALLEN P. : C2013 TABLE OF CONTENTS / INHALTSVERZEICHNIS TO HAVE AN EDGE, A BRAND HAS TO BE DIFFERENT, RELEVANT, AND HAVE ENERGY TO HAVE AN EDGE, A BRAND MUST START WITH A SIMPLE IDEA BASED ON WHO AND WHY, NOT JUST WHAT AND HOW TO HAVE AN EDGE, A BRAND S CUSTOMERS MUST TELL ITS STORY TO HAVE AN EDGE, A BRAND S CUSTOMERS SHOULD WANT TO TELL ITS STORY TO HAVE AN EDGE, GEAR UP FOR A MARATHON, NOT A SPRINT TO HAVE AN EDGE, A BRAND MUST KNOW WHERE IT CAN PLAY AND WIN. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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dewey-full	658.8/27
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/27
dewey-search	658.8/27
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dewey-tens	650 - Management and auxiliary services
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spellingShingle	Adamson, Allen P. The edge 50 tips from brands that lead Product management Branding (Marketing)
title	The edge 50 tips from brands that lead
title_auth	The edge 50 tips from brands that lead
title_exact_search	The edge 50 tips from brands that lead
title_full	The edge 50 tips from brands that lead Allen P. Adamson
title_fullStr	The edge 50 tips from brands that lead Allen P. Adamson
title_full_unstemmed	The edge 50 tips from brands that lead Allen P. Adamson
title_short	The edge
title_sort	the edge 50 tips from brands that lead
title_sub	50 tips from brands that lead
topic	Product management Branding (Marketing)
topic_facet	Product management Branding (Marketing)
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025861033&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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