Emerging trends, threats, and opportunities in international marketing: what executives need to know
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
Business Expert Press
2009
|
| Series: | International business collection
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (xxi, 378 p.) |
| ISBN: | 9781606490358 9781606490365 |
Staff View
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Record in the Search Index
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| author | Czinkota, Michael R. 1951- Ronkainen, Ilkka A. Kotabe, Masaaki 1954- |
| author_GND | (DE-588)170023923 (DE-588)137231857 |
| author_facet | Czinkota, Michael R. 1951- Ronkainen, Ilkka A. Kotabe, Masaaki 1954- |
| author_role | aut aut aut |
| author_sort | Czinkota, Michael R. 1951- |
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| dewey-full | 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040867024 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T16:26:15Z |
| institution | BVB |
| isbn | 9781606490358 9781606490365 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025846914 |
| oclc_num | 608624896 |
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| physical | 1 Online-Ressource (xxi, 378 p.) |
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| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Business Expert Press |
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| series2 | International business collection |
| spelling | Czinkota, Michael R. 1951- Verfasser (DE-588)170023923 aut Emerging trends, threats, and opportunities in international marketing what executives need to know Michael R. Czinkota ; Ilkka A. Ronkainen ; Masaaki Kotabe New York Business Expert Press 2009 1 Online-Ressource (xxi, 378 p.) txt rdacontent c rdamedia cr rdacarrier International business collection Includes bibliographical references and index Export marketing Ronkainen, Ilkka A. Verfasser aut Kotabe, Masaaki 1954- Verfasser (DE-588)137231857 aut |
| spellingShingle | Czinkota, Michael R. 1951- Ronkainen, Ilkka A. Kotabe, Masaaki 1954- Emerging trends, threats, and opportunities in international marketing what executives need to know Export marketing |
| title | Emerging trends, threats, and opportunities in international marketing what executives need to know |
| title_auth | Emerging trends, threats, and opportunities in international marketing what executives need to know |
| title_exact_search | Emerging trends, threats, and opportunities in international marketing what executives need to know |
| title_full | Emerging trends, threats, and opportunities in international marketing what executives need to know Michael R. Czinkota ; Ilkka A. Ronkainen ; Masaaki Kotabe |
| title_fullStr | Emerging trends, threats, and opportunities in international marketing what executives need to know Michael R. Czinkota ; Ilkka A. Ronkainen ; Masaaki Kotabe |
| title_full_unstemmed | Emerging trends, threats, and opportunities in international marketing what executives need to know Michael R. Czinkota ; Ilkka A. Ronkainen ; Masaaki Kotabe |
| title_short | Emerging trends, threats, and opportunities in international marketing |
| title_sort | emerging trends threats and opportunities in international marketing what executives need to know |
| title_sub | what executives need to know |
| topic | Export marketing |
| topic_facet | Export marketing |
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