Availability: Branding television | Technische Universität München

Branding television:

Saved in:

Bibliographic Details
Main Author:	Johnson, Catherine (Author)
Format:	Electronic eBook
Language:	English
Published:	London Routledge c2012
Subjects:	Television broadcasting / United States Television broadcasting / Great Britain Branding (Marketing) / United States Branding (Marketing) / Great Britain Fernsehen Markenpolitik Großbritannien USA
Item Description:	Includes bibliographical references and index
Physical Description:	1 Online-Ressource (xvii, 197 p)
ISBN:	9780203597033 9780415548427 9780415548434 9781136618550

Staff View

MARC


LEADER	00000nam a2200000zc 4500
001	BV040861561
003	DE-604
005	00000000000000.0
007	cr\|uuu---uuuuu
008	130311s2012 xx o\|\|\|\| 00\|\|\| eng d
020			\|a 9780203597033 \|9 978-0-203-59703-3
020			\|a 9780415548427 \|9 978-0-415-54842-7
020			\|a 9780415548434 \|9 978-0-415-54843-4
020			\|a 9781136618550 \|9 978-1-136-61855-0
035			\|a (OCoLC)785925636
035			\|a (DE-599)BVBBV040861561
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
082	0		\|a 384.55068/8 \|2 22
100	1		\|a Johnson, Catherine \|e Verfasser \|4 aut
245	1	0	\|a Branding television \|c Catherine Johnson
264		1	\|a London \|b Routledge \|c c2012
300			\|a 1 Online-Ressource (xvii, 197 p)
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
500			\|a Includes bibliographical references and index
533			\|a Online-Ausgabe \|n Available via World Wide Web
650		4	\|a Television broadcasting / United States
650		4	\|a Television broadcasting / Great Britain
650		4	\|a Branding (Marketing) / United States
650		4	\|a Branding (Marketing) / Great Britain
650	0	7	\|a Fernsehen \|0 (DE-588)4016825-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Markenpolitik \|0 (DE-588)4144679-3 \|2 gnd \|9 rswk-swf
651		4	\|a Großbritannien
651		4	\|a USA
651		7	\|a USA \|0 (DE-588)4078704-7 \|2 gnd \|9 rswk-swf
651		7	\|a Großbritannien \|0 (DE-588)4022153-2 \|2 gnd \|9 rswk-swf
689	0	0	\|a USA \|0 (DE-588)4078704-7 \|D g
689	0	1	\|a Großbritannien \|0 (DE-588)4022153-2 \|D g
689	0	2	\|a Fernsehen \|0 (DE-588)4016825-6 \|D s
689	0	3	\|a Markenpolitik \|0 (DE-588)4144679-3 \|D s
689	0		\|8 1\p \|5 DE-604
776	0	8	\|i Reproduktion von \|a Johnson, Catherine \|t Branding television \|d c2012
912			\|a ZDB-38-EBR
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-025841451

Record in the Search Index

_version_	1818977344383090688
any_adam_object
author	Johnson, Catherine
author_facet	Johnson, Catherine
author_role	aut
author_sort	Johnson, Catherine
author_variant	c j cj
building	Verbundindex
bvnumber	BV040861561
collection	ZDB-38-EBR
ctrlnum	(OCoLC)785925636 (DE-599)BVBBV040861561
dewey-full	384.55068/8
dewey-hundreds	300 - Social sciences
dewey-ones	384 - Communications
dewey-raw	384.55068/8
dewey-search	384.55068/8
dewey-sort	3384.55068 18
dewey-tens	380 - Commerce, communications, transportation
discipline	Wirtschaftswissenschaften
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01927nam a2200529zc 4500</leader><controlfield tag="001">BV040861561</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">130311s2012 xx o\|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780203597033</subfield><subfield code="9">978-0-203-59703-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415548427</subfield><subfield code="9">978-0-415-54842-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415548434</subfield><subfield code="9">978-0-415-54843-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781136618550</subfield><subfield code="9">978-1-136-61855-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)785925636</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040861561</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">384.55068/8</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Johnson, Catherine</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Branding television</subfield><subfield code="c">Catherine Johnson</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Routledge</subfield><subfield code="c">c2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xvii, 197 p)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Online-Ausgabe</subfield><subfield code="n">Available via World Wide Web</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Television broadcasting / United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Television broadcasting / Great Britain</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing) / United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing) / Great Britain</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Fernsehen</subfield><subfield code="0">(DE-588)4016825-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">Großbritannien</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Großbritannien</subfield><subfield code="0">(DE-588)4022153-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Großbritannien</subfield><subfield code="0">(DE-588)4022153-2</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Fernsehen</subfield><subfield code="0">(DE-588)4016825-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Reproduktion von</subfield><subfield code="a">Johnson, Catherine</subfield><subfield code="t">Branding television</subfield><subfield code="d">c2012</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025841451</subfield></datafield></record></collection>
geographic	Großbritannien USA USA (DE-588)4078704-7 gnd Großbritannien (DE-588)4022153-2 gnd
geographic_facet	Großbritannien USA
id	DE-604.BV040861561
illustrated	Not Illustrated
indexdate	2024-12-20T16:26:15Z
institution	BVB
isbn	9780203597033 9780415548427 9780415548434 9781136618550
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-025841451
oclc_num	785925636
open_access_boolean
physical	1 Online-Ressource (xvii, 197 p)
psigel	ZDB-38-EBR
publishDate	2012
publishDateSearch	2012
publishDateSort	2012
publisher	Routledge
record_format	marc
spelling	Johnson, Catherine Verfasser aut Branding television Catherine Johnson London Routledge c2012 1 Online-Ressource (xvii, 197 p) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Online-Ausgabe Available via World Wide Web Television broadcasting / United States Television broadcasting / Great Britain Branding (Marketing) / United States Branding (Marketing) / Great Britain Fernsehen (DE-588)4016825-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Großbritannien USA USA (DE-588)4078704-7 gnd rswk-swf Großbritannien (DE-588)4022153-2 gnd rswk-swf USA (DE-588)4078704-7 g Großbritannien (DE-588)4022153-2 g Fernsehen (DE-588)4016825-6 s Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Reproduktion von Johnson, Catherine Branding television c2012 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Johnson, Catherine Branding television Television broadcasting / United States Television broadcasting / Great Britain Branding (Marketing) / United States Branding (Marketing) / Great Britain Fernsehen (DE-588)4016825-6 gnd Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4016825-6 (DE-588)4144679-3 (DE-588)4078704-7 (DE-588)4022153-2
title	Branding television
title_auth	Branding television
title_exact_search	Branding television
title_full	Branding television Catherine Johnson
title_fullStr	Branding television Catherine Johnson
title_full_unstemmed	Branding television Catherine Johnson
title_short	Branding television
title_sort	branding television
topic	Television broadcasting / United States Television broadcasting / Great Britain Branding (Marketing) / United States Branding (Marketing) / Great Britain Fernsehen (DE-588)4016825-6 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Television broadcasting / United States Television broadcasting / Great Britain Branding (Marketing) / United States Branding (Marketing) / Great Britain Fernsehen Markenpolitik Großbritannien USA
work_keys_str_mv	AT johnsoncatherine brandingtelevision

Availability

‌

Order via interlibrary loan