International marketing:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY
McGraw-Hill/Irwin
2013
|
| Ausgabe: | 16. ed. |
| Schlagwörter: | |
| Links: | http://highered.mheducation.com/sites/0073529974/information_center_view0/index.html |
| Beschreibung: | Includes index |
| Umfang: | XXXII, 638 S. Ill., graph. Darst., Kt. |
| ISBN: | 9780073529974 0073529974 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040796439 | ||
| 003 | DE-604 | ||
| 005 | 20150904 | ||
| 007 | t| | ||
| 008 | 130305s2013 xx abd| |||| 00||| eng d | ||
| 010 | |a 2012020780 | ||
| 020 | |a 9780073529974 |9 978-0-07-352997-4 | ||
| 020 | |a 0073529974 |9 0-07-352997-4 | ||
| 035 | |a (OCoLC)839785839 | ||
| 035 | |a (DE-599)BVBBV040796439 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 |a DE-1043 |a DE-860 | ||
| 050 | 0 | |a HF1416 | |
| 050 | 0 | |a HF1416 .C375 2013 | |
| 082 | 0 | |a 658.8/4 |2 23 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 084 | |a WIR 800f |2 stub | ||
| 100 | 1 | |a Cateora, Philip R. |e Verfasser |0 (DE-588)170039285 |4 aut | |
| 245 | 1 | 0 | |a International marketing |c Philip R. Cateora ; Mary C. Gilly ; John L. Graham |
| 250 | |a 16. ed. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill/Irwin |c 2013 | |
| 300 | |a XXXII, 638 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a International business enterprises | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Gilly, Mary C. |e Verfasser |0 (DE-588)170600246 |4 aut | |
| 700 | 1 | |a Graham, John L. |e Verfasser |0 (DE-588)170371573 |4 aut | |
| 856 | 4 | 2 | |q text/html |u http://highered.mheducation.com/sites/0073529974/information_center_view0/index.html |3 Ausführliche Beschreibung/Online-Service |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-025776628 | |
Datensatz im Suchindex
| _version_ | 1818977320814247936 |
|---|---|
| any_adam_object | |
| author | Cateora, Philip R. Gilly, Mary C. Graham, John L. |
| author_GND | (DE-588)170039285 (DE-588)170600246 (DE-588)170371573 |
| author_facet | Cateora, Philip R. Gilly, Mary C. Graham, John L. |
| author_role | aut aut aut |
| author_sort | Cateora, Philip R. |
| author_variant | p r c pr prc m c g mc mcg j l g jl jlg |
| building | Verbundindex |
| bvnumber | BV040796439 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 HF1416 .C375 2013 |
| callnumber-search | HF1416 HF1416 .C375 2013 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)839785839 (DE-599)BVBBV040796439 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 16. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02031nam a2200541 c 4500</leader><controlfield tag="001">BV040796439</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150904 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">130305s2013 xx abd| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2012020780</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780073529974</subfield><subfield code="9">978-0-07-352997-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0073529974</subfield><subfield code="9">0-07-352997-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)839785839</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040796439</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-860</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416 .C375 2013</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/4</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 800f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Cateora, Philip R.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170039285</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">International marketing</subfield><subfield code="c">Philip R. Cateora ; Mary C. Gilly ; John L. Graham</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">16. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">McGraw-Hill/Irwin</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXXII, 638 S.</subfield><subfield code="b">Ill., graph. Darst., Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Multinationales Unternehmen</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">International business enterprises</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gilly, Mary C.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170600246</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Graham, John L.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170371573</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="q">text/html</subfield><subfield code="u">http://highered.mheducation.com/sites/0073529974/information_center_view0/index.html</subfield><subfield code="3">Ausführliche Beschreibung/Online-Service</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025776628</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV040796439 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:25:52Z |
| institution | BVB |
| isbn | 9780073529974 0073529974 |
| language | English |
| lccn | 2012020780 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025776628 |
| oclc_num | 839785839 |
| open_access_boolean | |
| owner | DE-945 DE-1043 DE-860 |
| owner_facet | DE-945 DE-1043 DE-860 |
| physical | XXXII, 638 S. Ill., graph. Darst., Kt. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| spelling | Cateora, Philip R. Verfasser (DE-588)170039285 aut International marketing Philip R. Cateora ; Mary C. Gilly ; John L. Graham 16. ed. New York, NY McGraw-Hill/Irwin 2013 XXXII, 638 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Includes index Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Gilly, Mary C. Verfasser (DE-588)170600246 aut Graham, John L. Verfasser (DE-588)170371573 aut text/html http://highered.mheducation.com/sites/0073529974/information_center_view0/index.html Ausführliche Beschreibung/Online-Service 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cateora, Philip R. Gilly, Mary C. Graham, John L. International marketing Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | International marketing |
| title_auth | International marketing |
| title_exact_search | International marketing |
| title_full | International marketing Philip R. Cateora ; Mary C. Gilly ; John L. Graham |
| title_fullStr | International marketing Philip R. Cateora ; Mary C. Gilly ; John L. Graham |
| title_full_unstemmed | International marketing Philip R. Cateora ; Mary C. Gilly ; John L. Graham |
| title_short | International marketing |
| title_sort | international marketing |
| topic | Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing Marketing Lehrbuch |
| url | http://highered.mheducation.com/sites/0073529974/information_center_view0/index.html |
| work_keys_str_mv | AT cateoraphilipr internationalmarketing AT gillymaryc internationalmarketing AT grahamjohnl internationalmarketing |