Strategic marketing decisions 2007-2008:
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Bibliographic Details
Main Authors: Doole, Isobel 1954- (Author), Lowe, Robin 1945- (Author)
Format: Electronic eBook
Language:English
Published: Amsterdam Elsevier/Butterworth-Heinemann 2007
Edition:1st ed
Subjects:
Links:https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=548866
Item Description:"The Chartered Institute of Marketing.". - On cover: The official CIM coursebook
Includes bibliographical references and index
Physical Description:1 Online-Ressource (X, 307 S.)
ISBN:9780750684156
9780080561189