Understanding digital marketing: marketing strategies for engaging the digital generation
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Philadelphia, Pa.
Kogan Page
c2012
|
| Edition: | 2nd ed |
| Subjects: | |
| Links: | https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=457560 |
| Item Description: | Includes index |
| Physical Description: | 1 Online-Ressource (XVI, 287 S.) |
| ISBN: | 9780749464271 9780749464288 |
Staff View
MARC
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| 500 | |a Includes index | ||
| 505 | 0 | |a Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next? | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Strategic planning | |
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Record in the Search Index
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| any_adam_object | |
| author | Ryan, Damian Jones, Calvin |
| author_GND | (DE-588)136969666 |
| author_facet | Ryan, Damian Jones, Calvin |
| author_role | aut aut |
| author_sort | Ryan, Damian |
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| bvnumber | BV040783436 |
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| contents | Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next? |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T16:25:34Z |
| institution | BVB |
| isbn | 9780749464271 9780749464288 |
| language | English |
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| publisher | Kogan Page |
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| spelling | Ryan, Damian Verfasser aut Understanding digital marketing marketing strategies for engaging the digital generation Damian Ryan, Calvin Jones 2nd ed Philadelphia, Pa. Kogan Page c2012 1 Online-Ressource (XVI, 287 S.) txt rdacontent c rdamedia cr rdacarrier Includes index Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next? Internet marketing Social media Strategic planning Marketing / Management World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s World Wide Web 2.0 (DE-588)7548364-6 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Jones, Calvin Verfasser (DE-588)136969666 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ryan, Damian Jones, Calvin Understanding digital marketing marketing strategies for engaging the digital generation Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next? Internet marketing Social media Strategic planning Marketing / Management World Wide Web 2.0 (DE-588)7548364-6 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7548364-6 (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)7706419-7 |
| title | Understanding digital marketing marketing strategies for engaging the digital generation |
| title_auth | Understanding digital marketing marketing strategies for engaging the digital generation |
| title_exact_search | Understanding digital marketing marketing strategies for engaging the digital generation |
| title_full | Understanding digital marketing marketing strategies for engaging the digital generation Damian Ryan, Calvin Jones |
| title_fullStr | Understanding digital marketing marketing strategies for engaging the digital generation Damian Ryan, Calvin Jones |
| title_full_unstemmed | Understanding digital marketing marketing strategies for engaging the digital generation Damian Ryan, Calvin Jones |
| title_short | Understanding digital marketing |
| title_sort | understanding digital marketing marketing strategies for engaging the digital generation |
| title_sub | marketing strategies for engaging the digital generation |
| topic | Internet marketing Social media Strategic planning Marketing / Management World Wide Web 2.0 (DE-588)7548364-6 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Internet marketing Social media Strategic planning Marketing / Management World Wide Web 2.0 Marketing Strategisches Management Online-Marketing |
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