Verfügbarkeit: Promotional cultures | Technische Universität München

Promotional cultures: the rise and spread of advertising, public relations, marketing and branding

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Bibliographische Detailangaben
Beteilige Person:	Davis, Aeron (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Cambridge [u.a.] Polity Press 2013
Ausgabe:	1. publ.
Schlagwörter:	Marketing Sales-promotion Werbung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025748992&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XI, 247 S.
ISBN:	9780745639826 9780745639833

Internformat

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Datensatz im Suchindex

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adam_text	Contents Detailed Contents vi Preface and Acknowledgements χ 1 Introduction 1 Part I: Producers, Consumers and Texts 2 Production: Industry and its Critics 15 3 Audiences and Consumers 34 4 Texts: Situating the Text in Promotional Culture 51 Part II: Commodities, Media and Celebrity 5 Commodities: Promotional Influences on the Creation of Stuff 73 6 News Media and Popular Culture: Promotion and Creative Autonomy 92 7 Celebrity Culture and Symbolic Power 112 Part III: Politics, Markets and Society 8 Politics and Political Representation 135 9 Conflict and Pluralism in Civil Society 154 10 Economies, Speculative Markets and Value 173 11 Conclusions 191 References 203 Index 237 Detailed Contents Preface and Acknowledgements * 1 Introduction 1 Defining promotional culture and promotional intermediaries 1 The book s core argument and approach 3 Chapter outline and wider themes 8 Part I: Producers, Consumers and Texts 2 Production: Industry and its Critics 15 Introduction 15 The rise of promotional culture: an industry perspective 16 A history of professional development 1 б The professions in history: markets, democracies and media 19 The rise of promotional culture: critical perspectives 23 Alternative professional histories 24 Professions and the reshaping of markets, democracies and media 27 Conclusion 32 3 Audiences and Consumers 34 Introduction 34 Countering the productionist thesis and relocating the consumer- audience 35 Promotional culture as co-created culture 37 Consumer reappropriation and uses of material and promotional culture 40 Reappraising the consumer-audience position 44 Conclusion 50 Detailed Contents vii 4 Texts: Situating the Text in Promotional Culture 51 Introduction 51 Methodological differences in analysing promotional texts 52 Texts as autonomous reflections 56 Critical analyses of texts and power 58 Audiences and open and writerly texts 62 Poststructuralism, postmodernism and sign-saturated texts 64 Texts and a return to the material, power and the ideological? 67 Conclusion 68 Part II: Commodities, Media and Celebrity 5 Commodities: Promotional Influences on the Creation of Stuff 73 Introduction 73 Top-down and bottom-up perspectives on the creation and promotion of stuff 74 Promotional culture and the reshaping of commodity uses, firms and markets 77 Promotional influences on the construction of commodities and the retail experience 77 Promotional influences on the firm 79 Promotion and the shaping of markets 81 Promotion, clothes and fashion: from haute couture to the high street 83 Promotion and hi-tech goods: from the printing press to the Microsoft-Apple computer wars 87 Conclusion 91 6 News Media and Popular Culture: Promotion and Creative Autonomy 92 Introduction 92 Promotional culture and independent news journalism 93 Promotion and entertainment media: music and television 98 Promotional constraints on creative autonomy and cultural outputs 98 Creativity and autonomy retained 103 Promotional culture and creative autonomy in the Hollywood film industry 105 Conclusion 111 viii Detailed Contents 7 Celebrity Culture and Symbolic Power 112 Introduction 112 The growth of celebrity culture and the celebrity industry 113 Celebrities as a powerless elite 116 Celebrities, accumulating symbolic capital and forms of power 119 Celebrity, symbolic capital and political capital: the case of David Cameron 123 Celebrity, symbolic capital and ideological power: the case of Jennifer J. Lo Lopez 126 Celebrity, symbolic capital and economic capital: the case of Tiger Woods 129 Part III: Politics, Markets and Society 8 Politics and Political Representation 135 Introduction 135 Democracies, promotional politics and the crisis of representation 136 A crisis of representation in democracies 136 The rise of promotional culture in politics 138 Promotional politics, managed media and citizenship 140 US party politics, political marketing and representation 143 UK politics, promotional professionalization and the mediatization of parties and politicians 148 Conclusion 153 9 Conflict and Pluralism in Civil Society 154 Introduction 154 The rise and spread of professional campaigning in promotional civil society 155 The plurality issue in political sociology debates 156 The plurality issue in media sociology debates 159 Trade unions and the promotional battle against Post Office privatization in the UK 163 Interest groups and the challenge to global poverty: the Make Poverty History campaign 165 Taking on the power of global finance and the 1 per cent: the Occupy movement 168 Conclusion 171 Detailed Contents ix 10 Economies, Speculative Markets and Value 173 Introduction 173 Markets, actors and value: economic rationality, sociological irrationality and promotional markets 174 Neo-classical, orthodox economics 174 Heterodox economics, social and cultural perspectives 177 Promotion and markets 179 The promotion of financial products, financial markets and financialization 181 Selling financial markets, free markets and financialization to governments 181 The over-promotion of companies and stock markets to outside investors: the 2000 dot.com boom 185 The over-promotion of credit, debt and financial products to financiers: the 2008 financial crisis 186 Conclusion 189 11 Conclusions 191 Individualism as a dominant discourse 193 Trust, certainty and values 195 Media logic, mediation and mediatization 196 Marketization, neo-liberalism and Anglo-American promotional capitalism 197 Risk, creativity and innovation 199 Democracy, politics, information and power 200 Final thoughts? What now? 202 References 203 Index 237
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indexdate	2024-12-20T16:25:22Z
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isbn	9780745639826 9780745639833
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-025748992
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physical	XI, 247 S.
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spellingShingle	Davis, Aeron Promotional cultures the rise and spread of advertising, public relations, marketing and branding Marketing (DE-588)4037589-4 gnd Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4076968-9 (DE-588)4065541-6
title	Promotional cultures the rise and spread of advertising, public relations, marketing and branding
title_auth	Promotional cultures the rise and spread of advertising, public relations, marketing and branding
title_exact_search	Promotional cultures the rise and spread of advertising, public relations, marketing and branding
title_full	Promotional cultures the rise and spread of advertising, public relations, marketing and branding Aeron Davis
title_fullStr	Promotional cultures the rise and spread of advertising, public relations, marketing and branding Aeron Davis
title_full_unstemmed	Promotional cultures the rise and spread of advertising, public relations, marketing and branding Aeron Davis
title_short	Promotional cultures
title_sort	promotional cultures the rise and spread of advertising public relations marketing and branding
title_sub	the rise and spread of advertising, public relations, marketing and branding
topic	Marketing (DE-588)4037589-4 gnd Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Marketing Sales-promotion Werbung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025748992&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Verfügbarkeit

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Inhaltsverzeichnis