Marketing across cultures:
Gespeichert in:
| Vorheriger Titel: | Usunier, Jean-Claude International marketing |
|---|---|
| Beteiligte Personen: | , |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Harlow ; Munich [u.a.]
Pearson
2013
|
| Ausgabe: | 6. ed. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025686104&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XVIII, 478 S. graph. Darst. |
| ISBN: | 0273757733 9780273757733 9780273781028 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV040705659 | ||
| 003 | DE-604 | ||
| 005 | 20160331 | ||
| 007 | t| | ||
| 008 | 130129s2013 xxkd||| |||| 00||| eng d | ||
| 010 | |a 2012030139 | ||
| 020 | |a 0273757733 |9 0-273-75773-3 | ||
| 020 | |a 9780273757733 |c pbk. |9 978-0-273-75773-3 | ||
| 020 | |a 9780273781028 |c eText |9 978-0-273-78102-8 | ||
| 035 | |a (OCoLC)826626998 | ||
| 035 | |a (DE-599)BVBBV040705659 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-M347 |a DE-1050 |a DE-860 |a DE-898 |a DE-Aug4 |a DE-739 |a DE-2070s |a DE-945 |a DE-523 |a DE-573 |a DE-861 |a DE-526 |a DE-N2 | ||
| 050 | 0 | |a HF1416 | |
| 082 | 0 | |a 658.8/4 | |
| 082 | 0 | |a 339.5 | |
| 084 | |a MR 6900 |0 (DE-625)123537: |2 rvk | ||
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Usunier, Jean-Claude |d 1951- |e Verfasser |0 (DE-588)11353227X |4 aut | |
| 245 | 1 | 0 | |a Marketing across cultures |c Jean-Claude Usunier ; Julie Anne Lee |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a Harlow ; Munich [u.a.] |b Pearson |c 2013 | |
| 300 | |a XVIII, 478 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Interkulturelles Management |0 (DE-588)4343519-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Interkulturelle Kompetenz |0 (DE-588)4200053-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kulturkontakt |0 (DE-588)4033569-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Interkulturelles Management |0 (DE-588)4343519-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 1 | 1 | |a Interkulturelle Kompetenz |0 (DE-588)4200053-1 |D s |
| 689 | 1 | 2 | |a Kulturkontakt |0 (DE-588)4033569-0 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Lee, Julie Anne |e Verfasser |4 aut | |
| 775 | 0 | 8 | |i Paralle Sprachausgabe |n deutsch |a Usunier, Jean-Claude |t Interkulturelles Marketing |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-0-273-75776-4 |
| 780 | 0 | 0 | |i 1. Aufl. (1993) u.d.T. |a Usunier, Jean-Claude |t International marketing |w (DE-604)BV008246359 |
| 856 | 4 | 2 | |m SWB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025686104&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-025686104 | |
Datensatz im Suchindex
| _version_ | 1819336789916123136 |
|---|---|
| adam_text | IMAGE 1
CONTENTS
INTRODUCTION: MARKETING IN THE GLOBAL VILLAGES ACKNOWLEDGEMENTS XIII
XVII PART 1 THE CULTURAL VARIABLE IN INTERNATIONAL MARKETING
INTRODUCTION TO PART 1
1 THE CULTURAL PROCESS 1.1 DEFINING CULTURE 1.2 ELEMENTS OF CULTURE 1.3
CULTURE AND NATIONALITY 1.4 CULTURE, COMPETENCE AND STEREOTYPES 1.5
ETHNOCENTRISM AND SELF-REFERENCE CRITERIA
QUESTIONS REFERENCES
APPENDIX 1: TEACHING MATERIALS A1.1 CRITICAL INCIDENT: AN OLD LADY FROM
MALAYSIA A1.2 CRITICAL INCIDENT: THE PARABLE
A1.3 READING: BODY RITUALS AMONG THE NACIREMAS
APPENDIX REFERENCE
2 CULTURAL DYNAMICS 1: TIME AND SPACE
2.1 A MODEL OF ACTION BASED ON CULTURAL ASSUMPTIONS 2.2 TIME:
CROSS-CULTURAL VARIABILITY 2.3 SPACE TERRITORIALITY 2.4 CONCEPT OF THE
SELF AND OTHERS 2.5 CHRONICALLY AND SITUATIONALLY ACCESSIBLE CULTURAL
NORMS
QUESTIONS REFERENCES
APPENDIX 2: TEACHING MATERIALS A2.1 CROSS-CULTURAL SCENARIO: INSHALLAH
A2.2 CROSS-CULTURAL INTERACTION: ENGINEERING A DECISION A2.3
CROSS-CULTURAL INTERACTION: OPENING A MEDICAL OFFICE IN SAUDI ARABIA
4
4 6
10 15 17 20 21 23 23 23 24 24
25 26 27 31 35 39 40
41 42 42 42 43
IMAGE 2
VIII CONTENTS
A2.4 READING: LANGUAGE AND TIME PATTERNS - THE BANTU CASE A2.5 EXERCISE:
WORLD PICTURE TEST
APPENDIX REFERENCES
3 CULTURAL DYNAMICS 2: INTERACTIONS AND BEHAVIOURS
3.1 MODELS OF INTERACTION 3.2 CULTURE-BASED ATTITUDES TOWARDS ACTION 3.3
CULTURAL ASSUMPTIONS AND ACTUAL BEHAVIOUR
QUESTIONS REFERENCES
APPENDIX 3: TEACHING MATERIALS A3.1 CRITICAL INCIDENT: AN AMERICAN IN
VIETNAM A3.2 RATIONALES FOR SECTION A2.1 (CROSS-CULTURAL SCENARIO) AND
SECTIONS A2.2 AND A2.3 (CROSS-CULTURAL INTERACTION)
APPENDIX REFERENCES
4 LANGUAGE, CULTURE AND COMMUNICATION
4.1 VERBAL COMMUNICATION: THE ROLE OF CONTEXT 4.2 NON-VERBAL
COMMUNICATION 4.3 LANGUAGE SHAPING OUR WORLD VIEWS 4.4 THE INTERNET:
COMMUNICATION IN CYBERSPACE 4.5 IMPROVING COMMUNICATION EFFECTIVENESS IN
INTERNATIONAL BUSINESS
QUESTIONS REFERENCES
APPENDIX 4: TEACHING MATERIALS A4.1 EXERCISE: MULTICULTURAL CLASS A4.2
EXERCISE: I LOVE CAKE
A4.3 CASE: LONGCLOUD - LANGUAGES IN CYBERSPACE A4.4 CASE: SUPREME
CANNING A4.5 CRITICAL INCIDENT: SCANDINAVIAN TOOLS COMPANY
APPENDIX REFERENCES
44 45
46
47 47 55 62
63 64
65 65
65 67
68
69 74 77 81 82
85 86 88 88 88 88 93 95
97
PART 2 THE INTEGRATION OF LOCAL CONSUMPTION IN A GLOBAL
MARKETING ENVIRONMENT
INTRODUCTION TO PART 2 100
CROSS-CULTURAL C O N S U M ER BEHAVIOUR 102
5.1 CULTURE AND CONSUMER BEHAVIOUR 103
5.2 THE INFLUENCE OF CULTURE ON SELECTED ASPECTS OF CONSUMER BEHAVIOUR
107 5.3 INVESTIGATING THE CROSS-CULTURAL APPLICABILITY OF CONSUMER
BEHAVIOUR CONCEPTS 111
IMAGE 3
CONTENTS IX
5.4 ETHNIC CONSUMPTION 114
5.5 MARKETING AS AN EXCHANGE OF MEANINGS 116
QUESTIONS 118
REFERENCES 118
APPENDIX 5: TEACHING MATERIALS 121
A5.1 EXERCISE: DICHTER S CONSUMPTION MOTIVES 121
A5.2 EXERCISE: INVESTIGATING THE CROSS-CULTURAL APPLICABILITY OF A
CONSUMER COMPLAINT SCALE 122
A5.3 CASE: MOBILE PHONES IN THE EUROPEAN UNION 122
A5.4 EXERCISE: CROSS-CULTURAL CONSUMER BEHAVIOUR AND THE
STANDARDIZATION/ADAPTATION OF SERVICE OFFERS 128
A5.5 EXERCISE: MULTI-DOMESTIC VERSUS GLOBAL 128
APPENDIX REFERENCES 129
6 LOCAL CONSUMERS AND THE GLOBALIZATION OF CONSUMPTION 131
6.1 FREE TRADE DOCTRINE AND THE DENIAL OF CULTURAL VARIETY IN CONSUMERS
TASTES 132 6.2 THE GLOBAL CONVERGENCE OF CONSUMPTION PATTERNS 134
6.3 THE EMERGENCE OF A GLOBAL CONSUMER CULTURE 136
6.4 LOCAL PRODUCTS AND CONSUMPTION EXPERIENCES 139
6.5 LOCAL CONSUMER CULTURES AND RESISTANCE TO CHANGE 145
6.6 EMERGENT PATTERNS OF MIXED LOCAL/GLOBAL CONSUMER BEHAVIOUR 148
QUESTIONS 151
REFERENCES 152
APPENDIX 6: TEACHING MATERIALS 155
A6.1 CASE: SETTING THE STAGE - DISNEYLAND RESORT PARIS 155
A6.2 CASE: PAPA INGVAR S WORRIES 160
A6.3 CASE: MCDONALD S - A GLOBAL CULTURAL ICON? 165
APPENDIX REFERENCES 178
7 CROSS-CULTURAL MARKET RESEARCH 184
185 188 192 195 199 201 205 206
207 208
APPENDIX 7: TEACHING MATERIALS 211
A7.1 CASE: MOBILE PHONES IN THE EUROPEAN UNION 211
A7.2 EXERCISE: HAIR SHAMPOO QUESTIONNAIRE 211
APPENDIX REFERENCE 216
7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8
LOCAL MARKETING INSTITUTIONS AND INFRASTRUCTURES EQUIVALENCE IN
CROSS-CULTURAL RESEARCH TRANSLATION EQUIVALENCE MEASURE EQUIVALENCE
COMPARABILITY OF SAMPLES DATA-COLLECTION EQUIVALENCE RESEARCHING
INTERNATIONALLY
CONCLUSION
QUESTIONS REFERENCES
IMAGE 4
X CONTENTS
PART 3 MARKETING DECISIONS FOR THE INTERCULTURAL
ENVIRONMENT
INTRODUCTION TO PART 3
8 INTERCULTURAL MARKETING STRATEGY 8.1 COST ARGUMENTS AND GLOBAL
STRATEGIES 8.2 THE GLOBALIZATION OF COMPETITION 8.3 GLOBALIZATION OF
INTERNATIONAL MARKETING STRATEGIES 8.4 MARKET SEGMENTS 8.5 CONCLUSION
QUESTIONS REFERENCES
APPENDIX 8: TEACHING MATERIALS A8.1 CASE: BOLLYWOOD: SELLING INDIAN
MOVIES IN THE WEST A8.2 CASE: MUSLIM COLA: COLA WARS OR COLA CRUSADES?
A8.3 CASE: ODOL A8.4 EXERCISE: DANGEROUS ENCHANTMENT
APPENDIX REFERENCES
9 PRODUCT STRATEGY: PHYSICAL, SERVICE AND SYMBOLIC
ATTRIBUTES 9.1 ADAPTATION OR STANDARDIZATION OF PRODUCT ATTRIBUTES 9.2
PHYSICAL ATTRIBUTES 9.3 SERVICE ATTRIBUTES 9.4 SYMBOLIC ATTRIBUTES
QUESTIONS REFERENCES
APPENDIX 9: TEACHING MATERIALS A9.1 CASE: MOVIES WORLDWIDE A9.2 CASE:
FAST FOOD - HALAL OR HARAM?
APPENDIX REFERENCES
10 THE CRITICAL ROLE OF PRICE IN RELATIONAL EXCHANGE
10.1 PRICE AS A SIGNAL CONVEYING MEANING 10.2 BARGAINING 10.3 PRICE AND
CONSUMER EVALUATIONS 10.4 INTERNATIONAL PRICE TACTICS 10.5 MARKET
SITUATIONS, COMPETITION AND PRICE AGREEMENTS 10.6 MANAGING PRICES IN
HIGHLY REGULATED ENVIRONMENTS
QUESTIONS REFERENCES
APPENDIX 10: TEACHING MATERIALS
218
220
221 227 228 231
235
235 236 238 238
242 244 246
248
251
252 254 259 264
268 268 271 271
277
286
290
291 291 294 298 304 307
309 309
312
IMAGE 5
CONTENTS XI
A10.1 CASE: SAITO IMPORTING COMPANY A10.2 CASE: RIVA INTERNATIONAL A10.3
CASE: TAMAN SA A10.4 CASE: AIDS - GLOBAL ETHICS AND THE PRICING OF AIDS
DRUGS
APPENDIX REFERENCE
11 INTERNATIONAL DISTRIBUTION AND SALES PROMOTION
11.1 CRITERIA FOR CHOOSING FOREIGN DISTRIBUTION CHANNELS 11.2 ROLE OF
DISTRIBUTION AS A CULTURAL FILTER 11.3 DIRECT MARKETING AND THE
INTERNET 11.4 SALES PROMOTION: OTHER CUSTOMS, OTHER MANNERS
QUESTIONS REFERENCES
APPENDIX 11: TEACHING MATERIALS A11.1 CASE: COMPUTERLAND IN JAPAN A11.2
CASE: VIRTUAL BEEHIVE - ONLINE MARKETING OF US HONEY
APPENDIX REFERENCES
312 313 315 315
315
316
316 321 323 326
329 330 333 333 334
338
PART 4 INTERCULTURAL MARKETING COMMUNICATIONS
INTRODUCTION TO PART 4 340
12 BRANDING: MANAGING MEANING 342
12.1 NATIONAL IMAGES DIFFUSED BY PRODUCT ORIGIN AND BRAND NAME 343
12.2 CONSUMER PRODUCT EVALUATION ACCORDING TO COUNTRY OF ORIGIN 345
12.3 NATIONAL, INTERNATIONAL AND GLOBAL BRANDS 349
QUESTIONS 359
REFERENCES 360
APPENDIX 12: TEACHING MATERIALS 365
A12.1 EXERCISE: INTERPRETING SYMBOLIC ATTRIBUTES 365
A12.2 CASE: SOSHI SUMSIN LTD 365
A12.3 CASE: DERIVADOS DE LECHE SA 367
A12.4 CASE: K21-TECH: B2B OR B2C BRANDS FOR COMPUTER COMPONENTS? 369
APPENDIX REFERENCES 371
13 INTERCULTURAL MARKETING COMMUNICATIONS 1: ADVERTISING 372
13.1 INFLUENCE OF CULTURE ON ATTITUDES TOWARDS ADVERTISING 375
13.2 CULTURE AND ADVERTISING STRATEGY 377
13.3 CULTURE AND ADVERTISING EXECUTION 380
13.4 MEDIA WORLDWIDE: TECHNOLOGICAL ADVANCES AND CULTURAL CONVERGENCE
389 13.5 THE GLOBALIZATION OF ADVERTISING 392
QUESTIONS 396
REFERENCES 397
IMAGE 6
XII CONTENTS
APPENDIX 13: TEACHING MATERIALS 403
A13.1 CASE: BRAND USA - SELLING UNCLE SAM LIKE UNCLE BEN S 403
A13.2 CASE: EXCEL AND THE ITALIAN ADVERTISING CAMPAIGN 407
A13.3 EXERCISE: BOROVETS - A BULGARIAN SKI RESORT 409
A13.4 EXERCISE: SLOGANS AND COLLOQUIAL SPEECH 410
A13.5 CASE: MEXICOM DESIGNS A PUBLIC HEALTH COMMUNICATION CAMPAIGN FOR
MEXICO 411
APPENDIX REFERENCES 425
14 INTERCULTURAL MARKETING COMMUNICATIONS 2: PERSONAL
SELLING, NETWORKING AND PUBLIC RELATIONS 428
14.1 INTERCULTURAL COMMERCE 428
14.2 NETWORKS IN BUSINESS MARKETS 435
14.3 BUYER-SELLER INTERACTIONS 436
14.4 SALES FORCE MANAGEMENT IN A CROSS-CULTURAL PERSPECTIVE 438
14.5 PUBLIC RELATIONS ACROSS CULTURES 442
14.6 BRIBERY: FACTS 444
14.7 BRIBERY: ETHICAL ASPECTS 446
QUESTIONS 451
REFERENCES 452
APPENDIX 14: TEACHING MATERIALS 455
A14.1 CASE: WHEN INTERNATIONAL BUYERS AND SELLERS DISAGREE 455
A14.2 CASE: SETCO OF SPAIN 456
A14.3 CASE: UNION CARBIDE AT BHOPAL 457
A14.4 CASE: THE BRENZY NOUVEAU HAS ARRIVED! 460
A14.5 CASE: BIELROHRAG . .. 4 62
AUTHOR INDEX 465
SUBJECT INDEX 468
|
| any_adam_object | 1 |
| author | Usunier, Jean-Claude 1951- Lee, Julie Anne |
| author_GND | (DE-588)11353227X |
| author_facet | Usunier, Jean-Claude 1951- Lee, Julie Anne |
| author_role | aut aut |
| author_sort | Usunier, Jean-Claude 1951- |
| author_variant | j c u jcu j a l ja jal |
| building | Verbundindex |
| bvnumber | BV040705659 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | MR 6900 QP 680 |
| ctrlnum | (OCoLC)826626998 (DE-599)BVBBV040705659 |
| dewey-full | 658.8/4 339.5 |
| dewey-hundreds | 600 - Technology (Applied sciences) 300 - Social sciences |
| dewey-ones | 658 - General management 339 - Macroeconomics and related topics |
| dewey-raw | 658.8/4 339.5 |
| dewey-search | 658.8/4 339.5 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services 330 - Economics |
| discipline | Soziologie Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02426nam a2200565zc 4500</leader><controlfield tag="001">BV040705659</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160331 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">130129s2013 xxkd||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2012030139</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0273757733</subfield><subfield code="9">0-273-75773-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780273757733</subfield><subfield code="c">pbk.</subfield><subfield code="9">978-0-273-75773-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780273781028</subfield><subfield code="c">eText</subfield><subfield code="9">978-0-273-78102-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)826626998</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040705659</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M347</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-526</subfield><subfield code="a">DE-N2</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/4</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">339.5</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">MR 6900</subfield><subfield code="0">(DE-625)123537:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Usunier, Jean-Claude</subfield><subfield code="d">1951-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)11353227X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing across cultures</subfield><subfield code="c">Jean-Claude Usunier ; Julie Anne Lee</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">6. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow ; Munich [u.a.]</subfield><subfield code="b">Pearson</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVIII, 478 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Interkulturelles Management</subfield><subfield code="0">(DE-588)4343519-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Interkulturelle Kompetenz</subfield><subfield code="0">(DE-588)4200053-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kulturkontakt</subfield><subfield code="0">(DE-588)4033569-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Interkulturelles Management</subfield><subfield code="0">(DE-588)4343519-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Interkulturelle Kompetenz</subfield><subfield code="0">(DE-588)4200053-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Kulturkontakt</subfield><subfield code="0">(DE-588)4033569-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lee, Julie Anne</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="775" ind1="0" ind2="8"><subfield code="i">Paralle Sprachausgabe</subfield><subfield code="n">deutsch</subfield><subfield code="a">Usunier, Jean-Claude</subfield><subfield code="t">Interkulturelles Marketing</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, PDF</subfield><subfield code="z">978-0-273-75776-4</subfield></datafield><datafield tag="780" ind1="0" ind2="0"><subfield code="i">1. Aufl. (1993) u.d.T.</subfield><subfield code="a">Usunier, Jean-Claude</subfield><subfield code="t">International marketing</subfield><subfield code="w">(DE-604)BV008246359</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">SWB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025686104&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025686104</subfield></datafield></record></collection> |
| id | DE-604.BV040705659 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:23:49Z |
| institution | BVB |
| isbn | 0273757733 9780273757733 9780273781028 |
| language | English |
| lccn | 2012030139 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025686104 |
| oclc_num | 826626998 |
| open_access_boolean | |
| owner | DE-M347 DE-1050 DE-860 DE-898 DE-BY-UBR DE-Aug4 DE-739 DE-2070s DE-945 DE-523 DE-573 DE-861 DE-526 DE-N2 |
| owner_facet | DE-M347 DE-1050 DE-860 DE-898 DE-BY-UBR DE-Aug4 DE-739 DE-2070s DE-945 DE-523 DE-573 DE-861 DE-526 DE-N2 |
| physical | XVIII, 478 S. graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Pearson |
| record_format | marc |
| spellingShingle | Usunier, Jean-Claude 1951- Lee, Julie Anne Marketing across cultures Interkulturelles Management (DE-588)4343519-1 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd Kulturkontakt (DE-588)4033569-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4343519-1 (DE-588)4200053-1 (DE-588)4033569-0 (DE-588)4125431-4 |
| title | Marketing across cultures |
| title_auth | Marketing across cultures |
| title_exact_search | Marketing across cultures |
| title_full | Marketing across cultures Jean-Claude Usunier ; Julie Anne Lee |
| title_fullStr | Marketing across cultures Jean-Claude Usunier ; Julie Anne Lee |
| title_full_unstemmed | Marketing across cultures Jean-Claude Usunier ; Julie Anne Lee |
| title_old | Usunier, Jean-Claude International marketing |
| title_short | Marketing across cultures |
| title_sort | marketing across cultures |
| topic | Interkulturelles Management (DE-588)4343519-1 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd Kulturkontakt (DE-588)4033569-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Interkulturelles Management Interkulturelle Kompetenz Kulturkontakt Internationales Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025686104&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT usunierjeanclaude marketingacrosscultures AT leejulieanne marketingacrosscultures |