The new emerging market multinationals: four strategies for disrupting markets and building brands
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY [u.a.]
McGraw-Hill
2012
|
| Schlagwörter: | |
| Links: | http://www.gbv.de/dms/zbw/715076973.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025495630&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | XII, 335 S. |
| ISBN: | 9780071782890 0071782893 |
Internformat
MARC
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| 245 | 1 | 0 | |a The new emerging market multinationals |b four strategies for disrupting markets and building brands |c Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer |
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| 650 | 4 | |a Strategic planning | |
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Datensatz im Suchindex
| _version_ | 1819247710714200064 |
|---|---|
| adam_text | Titel: The new emerging market multinationals
Autor: Chattopadhyay, Amitava
Jahr: 2012
Contents
Acknowledgments ix
Introduction and Overview ï
1 Choosing Consumer Segments and Expanding
Internationally 27
2 Strategic Competency Building 63
3 International Expansion Through Acquisitions 97
4 Brand-Building Strategies and Road Map 133
5 Building Brand Awareness on Limited Budgets 157
6 Building Perceptions of High Quality, Leadership,
and Trust 177
7 Global Brand Associations and Architecture 199
8 Managing a Global or Regional Brand 225
9 Key Takeaways 261
|
| any_adam_object | 1 |
| author | Chattopadhyay, Amitava 1956- Batra, Rajeev |
| author_GND | (DE-588)170685071 (DE-588)171057228 |
| author_facet | Chattopadhyay, Amitava 1956- Batra, Rajeev |
| author_role | aut aut |
| author_sort | Chattopadhyay, Amitava 1956- |
| author_variant | a c ac r b rb |
| building | Verbundindex |
| bvnumber | BV040669021 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 305 |
| ctrlnum | (OCoLC)826593282 (DE-599)GBV715076973 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040669021 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T16:20:09Z |
| institution | BVB |
| isbn | 9780071782890 0071782893 |
| language | English |
| lccn | 2012015325 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025495630 |
| oclc_num | 826593282 |
| open_access_boolean | |
| owner | DE-573 DE-523 |
| owner_facet | DE-573 DE-523 |
| physical | XII, 335 S. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | McGraw-Hill |
| record_format | marc |
| spellingShingle | Chattopadhyay, Amitava 1956- Batra, Rajeev The new emerging market multinationals four strategies for disrupting markets and building brands Branding (Marketing) Strategic planning Multinationales Unternehmen (DE-588)4075092-9 gnd Emerging Market (DE-588)4398432-0 gnd Strategische Planung (DE-588)4309237-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4075092-9 (DE-588)4398432-0 (DE-588)4309237-8 (DE-588)4144679-3 |
| title | The new emerging market multinationals four strategies for disrupting markets and building brands |
| title_auth | The new emerging market multinationals four strategies for disrupting markets and building brands |
| title_exact_search | The new emerging market multinationals four strategies for disrupting markets and building brands |
| title_full | The new emerging market multinationals four strategies for disrupting markets and building brands Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer |
| title_fullStr | The new emerging market multinationals four strategies for disrupting markets and building brands Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer |
| title_full_unstemmed | The new emerging market multinationals four strategies for disrupting markets and building brands Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer |
| title_short | The new emerging market multinationals |
| title_sort | the new emerging market multinationals four strategies for disrupting markets and building brands |
| title_sub | four strategies for disrupting markets and building brands |
| topic | Branding (Marketing) Strategic planning Multinationales Unternehmen (DE-588)4075092-9 gnd Emerging Market (DE-588)4398432-0 gnd Strategische Planung (DE-588)4309237-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Branding (Marketing) Strategic planning Multinationales Unternehmen Emerging Market Strategische Planung Markenpolitik |
| url | http://www.gbv.de/dms/zbw/715076973.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025495630&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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