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The Software Industry: economic principles, strategies, perspectives

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Bibliographic Details
Main Authors:	Buxmann, Peter 1964- (Author), Diefenbach, Heiner 1959- (Author), Hess, Thomas 1967- (Author)
Format:	Book
Language:	English
Published:	Berlin [u.a.] Springer 2013
Subjects:	Open Source Strategisches Management Outsourcing Wirtschaftstheorie Softwareindustrie
Links:	http://deposit.dnb.de/cgi-bin/dokserv?id=4052297&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025378643&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	XII, 223 S. Ill., graph. Darst.
ISBN:	3642315097 9783642315091

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Record in the Search Index

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adam_text	IMAGE 1 PART I BASICS 1 THE RULES IN THE SOFTWARE INDUSTRY 3 1.1 SOFTWARE AND SOFTWARE MARKETS: UNIQUE CHARACTERISTICS OF THE SOFTWARE INDUSTRY 3 1.2 THE BEGINNINGS O F THE SOFTWARE INDUSTRY 4 1.3 TYPES OF SOFTWARE PROVIDER AND USERS' SELECTION CRITERIA 4 1.3.1 SOFTWARE PROVIDERS IN THE WIDER AND NARROWER SENSE . . . 4 1.3.2 THE SELECTION O F SOFTWARE 9 1.4 BUSINESS MODELS FOR SOFTWARE COMPANIES 14 1.5 REVENUE FROM SERVICES IN THE SOFTWARE INDUSTRY 16 2 ECONOMIC PRINCIPLES IN THE SOFTWARE INDUSTRY 19 2.1 PROPERTIES O F DIGITAL GOODS 19 2.2 NETWORK EFFECTS ON SOFTWARE MARKETS: THE WINNER TAKES IT ALL 2 0 2.2.1 NETWORK EFFECTS: BASICS AND DEFINITIONS 21 2.2.2 IMPACT O F NETWORK EFFECTS ON SOFTWARE MARKETS 23 2.2.3 STRUCTURE OF SOFTWARE MARKETS 26 2.2.4 NETWORK EFFECTS AS A COMPETITIVE FACTOR 27 2.2.5 A CASE STUDY: TWO-SIDED NETWORK EFFECTS AND PLATFORM STRATEGIES IN THE DIGITAL GAMES INDUSTRY 29 2.2.6 LIMITATIONS O F NETWORK EFFECT THEORY 32 2.3 THE STANDARDIZATION PROBLEM 33 2.3.1 APPROACH AND BACKGROUND 33 2.3.2 THE CENTRAL STANDARDIZATION PROBLEM AS AN OPTIMIZATION PROBLEM 36 2.3.3 THE DECENTRALIZED STANDARDIZATION PROBLEM: A GAME THEORETICAL APPROACH 37 V I I HTTP://D-NB.INFO/1023015676 IMAGE 2 VIII C O N T E N T S 2.3.4 THE STANDARDIZATION PROBLEM: LESSONS LEARNED 4 0 2.4 TRANSACTION COST THEORY: IN SEARCH O F THE SOFTWARE FIRM'S BOUNDARIES 4 1 2.4.1 STARTING POINT AND ELEMENTS O F TRANSACTION COST THEORY 4 2 2.4.2 DIVISION O F LABOR AMONG COMPANIES: A TRANSACTION COST THEORY PERSPECTIVE 44 2.4.3 STRUCTURAL CHANGES TO TRANSACTION COSTS: THE MOVE TO THE MIDDLE 4 5 2.4.4 EXCURSION: INTERMEDIARIES AND TRANSACTION COSTS 4 6 2.5 SOFTWARE DEVELOPMENT AS A PRINCIPAL-AGENT PROBLEM 47 2.5.1 INCENTIVE-COMPATIBLE COMPENSATION AND EFFICIENT CONTROL 47 2.5.2 PRINCIPAL-AGENT RELATIONSHIPS: DEFINITIONS AND BASIC PRINCIPLES 48 2.5.3 INCENTIVE-COMPATIBLE COMPENSATION SCHEMES 4 9 2.5.4 CONTROL SYSTEMS 52 3 SOFTWARE VENDOR STRATEGIES 55 3.1 COOPERATION AND ACQUISITION STRATEGIES 55 3.1.1 COOPERATION IN THE SOFTWARE INDUSTRY 55 3.1.2 MERGERS AND ACQUISITIONS IN THE SOFTWARE INDUSTRY 6 4 3.2 SALES STRATEGIES 71 3.2.1 STRUCTURING O F SALES SYSTEMS: ORGANIZATION AND SALES CHANNELS IN THE SOFTWARE INDUSTRY 71 3.2.2 ORGANIZATION O F RELATIONSHIPS WITH SALES PARTNERS AND KEY ACCOUNTS 75 3.2.3 KEY PERFORMANCE INDICATORS AS A SALES PERFORMANCE MANAGEMENT TOOL IN THE SOFTWARE INDUSTRY 77 3.3 PRICING STRATEGIES 81 3.3.1 BACKGROUND 81 3.3.2 PRICING MODELS FOR SOFTWARE PRODUCTS 82 3.3.3 PRICING STRATEGIES O F SOFTWARE PROVIDERS: EMPIRICAL FINDINGS 96 3.3.4 APPROACHES TO PRICING FOR CUSTOM SOFTWARE PROVIDERS. . . 99 3.4 DEVELOPMENT STRATEGIES 101 3.4.1 STRUCTURING O F THE SOFTWARE DEVELOPMENT PROCESS 101 3.4.2 SOFTWARE-SUPPORTED SOFTWARE DEVELOPMENT 105 3.4.3 H R MANAGEMENT IN SOFTWARE DEVELOPMENT 107 IMAGE 3 CONTENTS IX PART II SPECIFIC ISSUES 4 OUTSOURCING AND OFFSHORING O F SOFTWARE DEVELOPMENT 113 4.1 OVERVIEW 113 4.2 FORMS O F OUTSOURCING AND OFFSHORING 114 4.3 MOTIVES FOR OUTSOURCING AND OFFSHORING 117 4.3.1 COST SAVINGS 117 4.3.2 GREATER FLEXIBILITY 119 4.3.3 CONCENTRATION ON CORE COMPETENCIES 119 4.3.4 ACQUISITION O F KNOWLEDGE AND SKILLS 119 4.3.5 EXPLOITATION O F THE "FOLLOW-THE-SUN" PRINCIPLE 120 4.4 SELECTION O F LOCATIONS BY SOFTWARE PROVIDERS 120 4.5 OUTSOURCING BY SOFTWARE USER ORGANIZATIONS 123 4.5.1 OUTSOURCING O F THE DEVELOPMENT O F NEW CUSTOM SOFTWARE 123 4.5.2 OUTSOURCING MODIFICATIONS TO STANDARD SOFTWARE 126 4.5.3 OUTSOURCING THE FURTHER DEVELOPMENT AND MAINTENANCE OF APPLICATION SOFTWARE 129 4.5.4 USER SATISFACTION WITH ONSHORE, NEARSHORE, AND FARSHORE PROVIDERS 133 4.6 NEARSHORING VERSUS FARSHORING: DISTANCE FROM THE CUSTOMER AS A SUCCESS FACTOR? 134 4.6.1 CULTURAL AND LANGUAGE BARRIERS IN OFFSHORE PROJECTS. . . . 134 4.6.2 THE IMPORTANCE O F FACE-TO-FACE MEETINGS TO PROJECT SUCCESS 136 4.6.3 TIME DIFFERENCE: CHALLENGES AND OPPORTUNITIES 137 4.7 OUTSOURCING BY SOFTWARE PROVIDERS 139 4.7.1 THE STATUS QUO O F SPECIALIZATION AND THE DIVISION OF LABOR: INSIGHTS FROM THREE CASE STUDIES 139 4.7.2 FUTURE DIVISION O F LABOR IN THE SOFTWARE INDUSTRY 146 5 PLATFORM CONCEPTS 155 5.1 OVERVIEW 155 5.2 PRODUCT PLATFORMS IN THE SOFTWARE INDUSTRY 155 5.2.1 COST STRUCTURE OF PLATFORM-BASED SOFTWARE DEVELOPMENT 155 5.2.2 ORGANIZATIONAL SUPPORT FOR IMPLEMENTING PRODUCT PLATFORMS 159 5.2.3 ADD-ON: INDUSTRIALIZATION AS A MANAGEMENT CONCEPT FOR THE SOFTWARE INDUSTRY 159 5.3 INDUSTRY PLATFORMS IN THE SOFTWARE INDUSTRY 162 5.3.1 OPENNESS O F INDUSTRY PLATFORMS 162 5.3.2 MANAGEMENT O F COMPLEMENTERS 165 IMAGE 4 X C O N T E N T S 6 SOFTWARE AS A SERVICE: THE APPLICATION LEVEL O F CLOUD COMPUTING 169 6.1 OVERVIEW 169 6.2 BASIC PRINCIPLES OF CLOUD COMPUTING 170 6.3 SAAS: APPLICATIONS AND EXAMPLES 174 6.4 SAAS FROM THE USER'S PERSPECTIVE: OPPORTUNITIES AND RISKS . . . . 176 6.4.1 BACKGROUND 176 6.4.2 EMPIRICAL STUDY ON OPPORTUNITIES AND RISKS FOR SAAS USERS 180 6.5 SAAS FROM THE PROVIDER'S PERSPECTIVE: PRICING STRATEGIES AND BUSINESS MODELS 183 6.5.1 BASIC CONSIDERATIONS 183 6.5.2 EMPIRICAL STUDY OF SAAS PROVIDERS' PRICING STRATEGIES AND BUSINESS MODELS 184 6.5.3 CASE STUDY TO COMPARE USAGE-BASED AND USAGE-INDEPENDENT PRICING MODELS 187 7 OPEN SOURCE SOFTWARE 191 7.1 OVERVIEW 191 7.2 FEATURES O F OPEN SOURCE SOFTWARE 191 7.3 OPEN SOURCE PROJECTS: PRINCIPLES AND MOTIVATION OF SOFTWARE DEVELOPERS 196 7.3.1 ORGANIZATIONAL STRUCTURES AND PROCESSES IN OPEN SOURCE PROJECTS 196 7.3.2 CONTRIBUTOR MOTIVATION 197 7.4 OPEN SOURCE SOFTWARE: THE USER PERSPECTIVE 199 7.5 COMMERCIAL SOFTWARE VENDORS' INVOLVEMENT 200 7.6 OPEN SOURCE ERP SYSTEMS 202 REFERENCES 211 INDEX 221
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spelling	Buxmann, Peter 1964- Verfasser (DE-588)122619323 aut The Software Industry economic principles, strategies, perspectives Peter Buxmann ; Heiner Diefenbach ; Thomas Hess Berlin [u.a.] Springer 2013 XII, 223 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Open Source (DE-588)4548264-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Outsourcing (DE-588)4127582-2 gnd rswk-swf Wirtschaftstheorie (DE-588)4079351-5 gnd rswk-swf Softwareindustrie (DE-588)4193242-0 gnd rswk-swf Softwareindustrie (DE-588)4193242-0 s Wirtschaftstheorie (DE-588)4079351-5 s DE-604 Outsourcing (DE-588)4127582-2 s Open Source (DE-588)4548264-0 s Strategisches Management (DE-588)4124261-0 s Diefenbach, Heiner 1959- Verfasser (DE-588)123898072 aut Hess, Thomas 1967- Verfasser (DE-588)12214211X aut Erscheint auch als Online-Ausgabe 978-3-642-31510-7 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4052297&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025378643&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Buxmann, Peter 1964- Diefenbach, Heiner 1959- Hess, Thomas 1967- The Software Industry economic principles, strategies, perspectives Open Source (DE-588)4548264-0 gnd Strategisches Management (DE-588)4124261-0 gnd Outsourcing (DE-588)4127582-2 gnd Wirtschaftstheorie (DE-588)4079351-5 gnd Softwareindustrie (DE-588)4193242-0 gnd
subject_GND	(DE-588)4548264-0 (DE-588)4124261-0 (DE-588)4127582-2 (DE-588)4079351-5 (DE-588)4193242-0
title	The Software Industry economic principles, strategies, perspectives
title_auth	The Software Industry economic principles, strategies, perspectives
title_exact_search	The Software Industry economic principles, strategies, perspectives
title_full	The Software Industry economic principles, strategies, perspectives Peter Buxmann ; Heiner Diefenbach ; Thomas Hess
title_fullStr	The Software Industry economic principles, strategies, perspectives Peter Buxmann ; Heiner Diefenbach ; Thomas Hess
title_full_unstemmed	The Software Industry economic principles, strategies, perspectives Peter Buxmann ; Heiner Diefenbach ; Thomas Hess
title_short	The Software Industry
title_sort	the software industry economic principles strategies perspectives
title_sub	economic principles, strategies, perspectives
topic	Open Source (DE-588)4548264-0 gnd Strategisches Management (DE-588)4124261-0 gnd Outsourcing (DE-588)4127582-2 gnd Wirtschaftstheorie (DE-588)4079351-5 gnd Softwareindustrie (DE-588)4193242-0 gnd
topic_facet	Open Source Strategisches Management Outsourcing Wirtschaftstheorie Softwareindustrie
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