The leader's guide to storytelling: mastering the art and discipline of business narrative
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Bibliographische Detailangaben
Beteilige Person: Denning, Stephen (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Hoboken Wiley 2011
Schriftenreihe:J-B US non-Franchise Leadership
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Links:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=390132
Beschreibung:The Leader's Guide to Storytelling; CONTENTS; Preface; Introduction; Part One: The Role of Story in Organizations; 1 Telling the Right Story: Choosing the Right Story for the Leadership Challenge at Hand; 2 Telling the Story Right: Four Key Elements of Storytelling Performance; Part Two: Eight Narrative Patterns; 3 Motivate Others to Action: Using Narrative to Ignite Action and Implement New Ideas; 4 Build Trust: Using Narrative to Communicate Who You Are; 5 Use Narrative to Build Your Brand: The World of Social Media; 6 Transmit Your Values: Using Narrative to Instill Organizational Values. - 7 Get Others Working Together: Using Narrative to Get Things Done Collaboratively8 Share Knowledge: Using Narrative to Transmit Knowledge and Understanding; 9 Tame the Grapevine: Using Narrative to Neutralize Gossip and Rumor; 10 Create and Share Your Vision: Using Narrative to Lead People into the Future; Part Three: Putting It All Together; 11 Solve the Paradox of Innovation: Using Narrative to Transform Your Organization; 12 A Different Kind of Leader: Using Narrative to Become an Interactive Leader; Notes; Bibliography; Acknowledgments; About the Author; Index
How leaders can use the right story at the right time to inspire change and action. This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.: Stephen Denning has won awards from Financial Times, The Innovat
Umfang:1 Online-Ressource (xi, 348 p.)
ISBN:9781118008768
1118008766
9781118008782
1118008782