Managing the China challenge: how to achieve corporate success in the People's Republic
Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Lieberthal, Kenneth (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Washington, D.C. Brookings Institution Press c2011
Schlagwörter:
Links:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=366070
Beschreibung:Includes bibliographical references (p. 133-141) and index
Where China wants to go -- Growth drivers and constraints -- The operating environment -- Necessary changes in MNC strategy -- Managing risks -- Looking to the future
"Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"--Provided by publisher
Umfang:1 Online-Ressource (xviii, 149 p.)
ISBN:9780815722052
0815722052
9780815722045
0815722044