How to conduct surveys: a step-by-step guide
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
Sage
2013
|
| Ausgabe: | 5. ed. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025310329&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Abstract: | From the Publisher: Arlene Fink's practical guide examines the nuts and bolts of interview and questionnaire design. It takes the reader through the process of deciding informational needs, choosing a questionnaire or interview format, designing a data-collection method, choosing a sample, analyzing the findings and reporting results. The book is geared to everyone who needs to learn how to do a simple survey, regardless of background. With practical exercises and informative appendices, this book is appropriate for both self-teaching and classroom use. |
| Umfang: | xix, 173 S. graph. Darst. - ill. 26 cm |
| ISBN: | 1452203873 9781452203874 |
Internformat
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Datensatz im Suchindex
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|---|---|
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| _version_ | 1821933905906761728 |
| adam_text | Titel: How to conduct surveys
Autor: Fink, Arlene
Jahr: 2013
DETAILED CONTENTS
Preface xv
About the Author xix
Chapter 1. Conducting Surveys: Everyone Is Doing It 1
Overview 1
What Is a Survey? 2
Examples: Surveys to Meet Policy or Program Needs 2
Examples: Surveys in Evaluations of Programs 2
Examples: Surveys for Research 3
When Is a Survey Best? 3
Examples: From an Overly Ambitious
Self-Administered Questionnaire 3
Examples: Surveys Combined with
Other Information Sources 5
Self-Administered Questionnaires and Interviews:
The Heart of the Matter 5
Questions and Responses 5
Example: Forced-Choice Question 5
Example: Open-Ended Question 5
Survey Sample and Design 6
Planning for Data Analysis 7
Pilot Testing 7
Response Rate 8
Reporting Results 8
Example I: The Look of Survey Results 8
Example 2: The Look of Survey Results 9
Example 3: The Look of Survey Results 9
The Friendly Competition 10
Reliability and Validity 10
Usefulness or Credibility of Results 10
Costs 10
The Special Case of Online Surveys 11
Checklist for Deciding the Best Uses for Online Surveys 11
Guidelines for Surveyors Who Work with Commercial
Survey Companies 13
The Special Case of Cell or Mobile Phones 13
Making the Decision 14
A Survey Continuum: From Specific to General Use 16
Example: Survey with a Specific Use 16
Example: Survey with a General Use 16
Ethics, Privacy, and Confidentiality 17
Informed Consent 18
Contents of an Informed-Consent Form 18
The Internet and Ethical Surveys 18
Example Questionnaire: Maintaining an Ethically
Sound Online Survey 21
Example: Informed-Consent Form for an Online Survey 22
Summing Up 24
Think About This 25
Articles 27
Chapter 2. The Survey Form: Questions, Scales, and Appearance 29
Overview 29
The Content Is the Message 29
Define the Terms 30
Select Your Information Needs or Hypotheses 30
Make Sure You Can Get the Information 31
Do Not Ask for Information Unless You Can Act on It 31
Example: Plan for Survey of Satisfaction with the Youth Center 31
Writing Questions 32
Open-Ended and Closed Questions 32
Example: Open-Ended Question 32
Example: Closed Question 32
Example: Open-Ended Question for Elementary School
Teaching Program 32
Example: Closed Question for Elementary School
Teaching Program 33
Making the Decision: Open-Ended Versus Closed Questions 34
Organizing Responses to Open-Ended Survey Items:
Do You Get Any Satisfaction? 34
Step 1: Asking Respondents Opinions 34
Step 2: Coding LB/LL Data 34
Example LB/LL: Response Categories 35
Example LB/LL: Participant Responses 35
Step 3: LB/LL Data 35
Example LB/LL: Number of Responses for Each Code 35
Example LB/LL: Participants Response Pattern 36
Example LB/LL: Summary of Responses 37
Rules for Writing Closed Survey Questions 38
Example: Item-Writing Skills-Length, Clarity,
Abbreviations, and Jargon 38
Example: Item-Writing Skills-Concrete Questions 39
Example: Item- Writing Skills-Specificity of Questions 39
Example: Item- Writing Skills-Hidden Biases 40
Example: Item-Writing Skills-Hidden Biases 40
Example: Question-Writing Skills-Very Personal Questions 40
Example: Question- Writing Skills-One Thought
per Question 41
Responses for Closed Questions 41
Yes and No 41
Example: Yes-and-No Responses 41
Rating Scales 42
Categorical or Continuous? What about Ordinal? 42
Example: Categorical Rating Scale 42
Example: Ordinal Rating Scale 42
Example: Graphic Rating Scale for Assessing a
City Council s Effectiveness 43
Example: Poor Formatting of Graphic Scale 43
Example: Interpreting Graphic Scales 43
Ordinal Scales 44
Example: Ordinal Scale 44
Example: Selecting the Number of Categories 44
Example: Rank Order Scale 46
Example: Comparative Rating Scale 46
Checklist 46
Example: Checklist Responses in which Respondent
Must Choose One from a List of Several 46
Example: Checklist Responses that Respondents Answer
Yes, No, or Don t Know for Each Item in a List 46
Online Surveys 47
Example: Survey Progress Bar 48
Plain and Simple Survey Questions and Responses 50
Scaling 50
Additive Scales 50
Example: A Survey with an Additive Scale 51
Example: A Survey of Foreign Language Skills 51
Differential Scales 52
Example: Scoring a Differential Scale 52
Summated Scales 52
Example: Creating a Summated Scale for a Self-Esteem Survey 53
Example: Scoring a Summated Scale 53
Summing Up 54
Think About This 55
Chapter 3. Getting It Together: Some Practical Concerns 57
Overview 57
Length Counts 58
Example: How a Survey s Circumstances
Can Influence Its Length 58
Getting the Survey in Order 58
Example: An Introduction to a Telephone Survey
and Its First Question 58
Example: Ordering Survey Questions 59
Example: Ordering Survey Questions 59
Example: Providing Transitions 60
Checklist to Guide Question Order 60
Questionnaire Format: Aesthetics and Other Concerns 60
Response Format 60
Example: Response Formats 60
Branching Questions, or the Infamous Skip Pattern 61
Example: Skip Patterns or Branching Questions 61
Administration: Who Gives What to Whom? 61
Self-Administered Questionnaires 61
Checklist for Using Self-Administered Questionnaires 62
Interviews 63
The Survey Is Put on Trial 65
Reliability and Validity: The Quality of Your Survey 65
Is the Survey Reliable? 66
Example: Internal Consistency Counts 66
Example: Internal Consistency Does Not Count 67
Is the Survey Valid? 67
Selecting and Adapting Surveys 68
Example: Excerpt from a Real Online Service Agreement
for Free Survey Items (Names Changed) 68
Guidelines for Finding Useable and Useful Surveys in
the Research Literature 68
Example: Search for School Dropout Surveys:
Sample Findings from the Web of Science 70
Example: Sample Reports of Reliability and Validity
in the Research Literature 71
Finding Surveys on the Web 72
Example: Search for Education Surveys: A Sample Page
from the National Center for Education Statistics 73
Guidelines for Pilot Testing 73
A Far-Reaching World: Surveys, Language, and Culture 75
Guidelines for Translating Surveys 75
Example: Question about Ethnicity 75
Summing Up 76
Think About This 77
Articles 78
Chapter 4. Sampling 79
Overview 79
Sample Size and Response Rate: Who and How Many? 79
Example: Random and Convenience Sampling 80
Random Sampling Methods 81
Example: Simple Random Sampling 81
Example: Not Random Sampling 81
Example: Simple Random Sampling 82
Making the Decision 82
Stratified Random Sampling 82
Example: Stratified Random Sampling 83
Making the Decision 83
Simple Random Cluster Sampling 83
Example: Simple Random Cluster Sampling 84
Making the Decision 84
Systematic Sampling 84
Making the Decision 85
Convenience Samples 85
Making the Decision 86
Other Convenience Sampling Methods 86
Example: Other Convenience Samples 86
Finding the Sample: Who Is In? Who Is Out? 87
How Large Should Your Sample Be? 88
The Standard Error 88
Statistical Methods: Sampling for Two Groups and
an Intervention 89
Example: Sample Size Calculations for Sampling
Two Groups and an Intervention 89
Subgroups, Measures, Resources, and Schedule 90
Five Questions to Ask When Determining Sample Size 91
Example: Calculating Sample Size in a Survey
of Employees in an Experimental and Control Group 92
Example: Power to Detect Differences 93
Example: 80% Power and Effect 93
Example: Sample Size, Effect, and Power 94
Response Rate 95
Tips for Improving Response Rate 95
Weighting 95
Summing Up 97
Think About This 98
Articles 98
Chapter 5. Survey Design: Environmental Control 99
Overview 99
Which Designs Are Available? 100
Example: Surveys with Differing Designs 100
Cross-Sectional Survey Designs 101
Example: Cross-Sectional Design 101
Making the Decision 102
Longitudinal Surveys or Cohorts 103
Example: Cohort Design 103
Making the Decision 103
Comparison Group Survey Designs: Quasi- and True Experiments 103
Example: A Quasi-Experimental Design 104
Comparison Group and a Longitudinal Design 105
Example: A True Experimental Comparison Group Design 105
Example: A True Experimental Comparison Group
Design and a Longitudinal Design 105
Factorial Designs: Special Cases 106
Other Survey Designs: Normative and Case Control 107
Making the Decision 107
Normative Survey Design 107
Example 1: Normative Design 107
Example 2: Normative Design-Comparison to a Model 107
Making the Decision 107
Case Control Design 108
Making the Decision 108
Example: Case Control Design 108
Survey Design Validity 108
Internal Validity 109
External Validity 110
Surveys, Research Design, and Internal and External Validity 110
Example: Cross-Sectional Survey and Threats to Validity 111
Example: Cohort Design and Threats to Validity 111
Example: Comparison Group Design (True Experiment) and Validity 111
Summing Up 112
Think About This 113
Articles 113
Chapter 6: Analyzing and Organizing Data from Surveys 115
Overview 115
What Is Typical Anyway? Some Commonly Used Methods
for Analyzing Survey Data 116
Descriptive Statistics 116
Example: Preschool Purposes Questionnaire 117
Example: Frequency of Questionnaire Responses 117
Example: Grouped Ratings of Preschool Purposes by 50 Directors 117
Averages: Means, Medians, and Modes 118
Example: Computing the Median for an Even Number of Scores 119
Example: Computing the Median for an Odd Number of Scores 119
Variation: Range, Variance, and Standard Deviation 120
Correlation and Regression 121
Example: Rank Order Correlation 121
Differences between Groups 122
Statistical Differences 124
Statistical Significance 125
Surveying Differences: Usual Methods 127
Chi-Square 127
Example: Chi-Square 128
The / Test 128
Example: t Test 128
The Mann-Whitney U Test 128
Example: Mann-Whitney U Test 129
ANOVA 129
Risks and Odds 129
Example: Odds Ratio and Relative Risk 129
To Be or Not to Be: Statistician or Qualitative Analyst? 130
Content Analysis, Open-Ended Responses, and Comments 131
Hypothetical Content Analysis: Teasing Boys and Girls 131
Putting the Horse in Front of the Cart: Selecting Analysis Methods 131
Data Management 131
Creating a Code Book or Operational Manual 135
Example: Excerpt from the CARPS, a Survey to
Detect Binge Drinking in College Students 135
Example: Excerpt from the Code Book for the CARPS,
a Survey to Detect Binge Drinking 136
Establishing Reliable Coding 137
Measuring Agreement: The Kappa 137
Measuring Agreement between Two Coders: The Kappa Statistic 138
Reviewing Surveys for Missing Data 138
Entering the Data 139
Example: Survey Responses from Six People 140
Cleaning the Data 141
Validating Survey Data 141
Summing Up 142
Think About This 143
Chapter 7: Presenting the Survey Results 145
Overview 145
Reproducing the Questionnaire 145
Example: Reporting Results with the Questionnaire 145
Example: Online Survey Statistics in Real Time 146
Using Tables 147
Example: Shell Table Describing Children in Two Schools 147
Example: Shell Table for Comparing Children in Two Schools 147
Some Table Preparation Rules 148
Drawing Pie Diagrams 149
Using Bar Graphs 150
Using Line Graphs 151
Example: Downloaded Results of a Customer Satisfaction Survey 153
Example: Transferring the Results of One Question
into Bar and Line Graphs 154
Drawing Diagrams or Pictures 155
Example: Words and Diagrams in Survey Reports 155
Writing the Results of a Survey 156
Organizing the Report 156
Example: Structured Abstract of a Survey Report 156
Clear-Writing Tips 158
The Oral Presentation 160
Slide Presentations 160
Oral versus Written Reports: A Difference in Conversation 162
Example: Table Used in a Written and an Oral Report 162
Written Interpretation of the Table 162
Oral Interpretation of the Table 162
Posters 163
Summing Up 166
Think About This 167
Index 169
|
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| author | Fink, Arlene 1940- |
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| callnumber-search | HN29 |
| callnumber-sort | HN 229 |
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| classification_rvk | MR 2400 |
| classification_tum | SOZ 710f |
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| dewey-ones | 300 - Social sciences |
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| dewey-search | 300.72/3 |
| dewey-sort | 3300.72 13 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| edition | 5. ed. |
| format | Book |
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[u.a.]</subfield><subfield code="b">Sage</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xix, 173 S.</subfield><subfield code="b">graph. Darst. - ill.</subfield><subfield code="c">26 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">From the Publisher: Arlene Fink's practical guide examines the nuts and bolts of interview and questionnaire design. 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| id | DE-604.BV040462918 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:15:36Z |
| institution | BVB |
| isbn | 1452203873 9781452203874 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025310329 |
| oclc_num | 815947294 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-473 DE-BY-UBG |
| owner_facet | DE-91 DE-BY-TUM DE-473 DE-BY-UBG |
| physical | xix, 173 S. graph. Darst. - ill. 26 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Sage |
| record_format | marc |
| spellingShingle | Fink, Arlene 1940- How to conduct surveys a step-by-step guide Social surveys Educational surveys Umfrage (DE-588)4005227-8 gnd Erhebungsverfahren (DE-588)4246599-0 gnd Sozialstruktur (DE-588)4055898-8 gnd Fragebogen (DE-588)4128271-1 gnd Empirische Forschung (DE-588)4300400-3 gnd Sozialwissenschaften (DE-588)4055916-6 gnd Methode (DE-588)4038971-6 gnd |
| subject_GND | (DE-588)4005227-8 (DE-588)4246599-0 (DE-588)4055898-8 (DE-588)4128271-1 (DE-588)4300400-3 (DE-588)4055916-6 (DE-588)4038971-6 |
| title | How to conduct surveys a step-by-step guide |
| title_auth | How to conduct surveys a step-by-step guide |
| title_exact_search | How to conduct surveys a step-by-step guide |
| title_full | How to conduct surveys a step-by-step guide Arlene Fink |
| title_fullStr | How to conduct surveys a step-by-step guide Arlene Fink |
| title_full_unstemmed | How to conduct surveys a step-by-step guide Arlene Fink |
| title_short | How to conduct surveys |
| title_sort | how to conduct surveys a step by step guide |
| title_sub | a step-by-step guide |
| topic | Social surveys Educational surveys Umfrage (DE-588)4005227-8 gnd Erhebungsverfahren (DE-588)4246599-0 gnd Sozialstruktur (DE-588)4055898-8 gnd Fragebogen (DE-588)4128271-1 gnd Empirische Forschung (DE-588)4300400-3 gnd Sozialwissenschaften (DE-588)4055916-6 gnd Methode (DE-588)4038971-6 gnd |
| topic_facet | Social surveys Educational surveys Umfrage Erhebungsverfahren Sozialstruktur Fragebogen Empirische Forschung Sozialwissenschaften Methode |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025310329&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT finkarlene howtoconductsurveysastepbystepguide |
Inhaltsverzeichnis
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Teilbibliothek Stammgelände
| Signatur: |
0002 SOZ 710f 2013 A 532(5) Lageplan |
|---|---|
| Exemplar 1 | Ausleihbar Am Standort |