International marketing mix management: theoretical framework, contingency factors and empirical findings from world-markets
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Berlin
Logos-Verl.
2012
|
| Schlagwörter: | |
| Links: | http://deposit.dnb.de/cgi-bin/dokserv?id=3990422&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025104435&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Literaturangaben |
| Umfang: | XVII, 213 S. graph. Darst. 21 cm |
| ISBN: | 9783832530983 3832530983 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | IMAGE 1
TABLE OF CONTENTS
ACKNOWLEDGEMENTS VII
TABLE O F CONTENTS IX
LIST O F FIGURES XI
LIST O F TABLES XIII
LIST O F APPENDIX ILLUSTRATIONS X V
LIST O F ABBREVIATIONS XVII
CHAPTER 1: INTRODUCTION 1. INTRODUCTION 1
1.1 RESEARCH OBJECTIVES 2
1.2 RESEARCH DESIGN 5
1.3 RESEARCH STRUCTURE 7
CHAPTER 2: INTERNATIONAL MARKETING MANAGEMENT 2. INTERNATIONAL MARKETING
MANAGEMENT 9
2.1 INTERNATIONAL MANAGEMENT O F MARKETING PROCESSES 9
2.1.1 INTERNATIONAL MARKETING PROCESS: INFORMATION 15
2.1.2 INTERNATIONAL MARKETING PROCESS: PLANNING 18
2.1.3 INTERNATIONAL MARKETING PROCESS: ORGANISING STAFF 2 0
2.1.4 INTERNATIONAL MARKETING PROCESS: CONTROL 2 2
2.2 INTERNATIONAL MANAGEMENT O F THE MARKETING M I X ELEMENTS 25
2.2.1 INTERNATIONAL MARKETING MIX: PRODUCT 2 7
2.2.2 INTERNATIONAL MARKETING MIX: PROMOTION 31
2.2.3 INTERNATIONAL MARKETING MIX: PRICE 3 5
2.2.4 INTERNATIONAL MARKETING MIX: DISTRIBUTION 41
2.3 CORPORATE PERFORMANCE AND THE INTERNATIONAL MARKETING M I X 4 5
51 55 6 7
6 7
81 84
89
CHAPTER 3: CORRELATES O F INTERNATIONAL MARKETING M I X MANAGEMENT 3.
CORRELATES O F INTERNATIONAL MARKETING MIX MANAGEMENT 3.1 INTERNAL
CORRELATES 3.2 EXTERNAL CORRELATES
3.2.1 ENVIRONMENTAL FACTORS 3.2.2 TARGET MARKET 3.2.3 NATURE O F PRODUCT
3.2.4 MARKET POSITION
HTTP://D-NB.INFO/1020500980
IMAGE 2
X
C H A P T E R 4: OPERATIONALIZATION
4. OPERATIONALIZATION 107
4.1 CONSTRUCT DEVELOPMENT 109
4.2 QUESTIONNAIRE PRE-TEST AND MEASURE OPTIMISATION 114
4.3 INTERNAL CONSISTENCY 115
4.4 QUESTIONNAIRE DESIGN AND DATA COLLECTION 117
4.5 RESPONSE RATE 118
4.6 EVALUATION O F RELIABILITY 120
4.7 EVALUATION O F VALIDITY 123
4.7.1 CONTENT VALIDITY 123
4.7.2 CONSTRUCT VALIDITY 124
4.8 MEASUREMENT 125
4.9 PROPOSITION TESTING 129
4.9.1 SUMMATED SCALES 130
4.9.2 CORRELATION, REGRESSION AND T-TEST ANALYSIS 131
4.10 SAMPLE DESCRIPTION 137
CHAPTER 5: FINDINGS AND DISCUSSION 5. FINDINGS 141
5.1 PRODUCT M I X 142
5.2 PROMOTION MIX 147
5.3 DISTRIBUTION M I X 152
5.4 PRICE MIX 155
5.5 MARKETING PROCESS 159
5.6 CORPORATE PERFORMANCE 162
CHAPTER 6: CONCLUSIONS 6. CONCLUSIONS 167
6.1 KEY FINDINGS 167
6.2 LIMITATIONS 169
6.3 IMPLICATIONS AND FUTURE RESEARCH DIRECTION 171
REFERENCES 173
APPENDIX 2 0 3
|
| any_adam_object | 1 |
| author | Richter, Tobias 1967- |
| author_GND | (DE-588)123161304 |
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| author_variant | t r tr |
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| bvnumber | BV040248408 |
| classification_rvk | QP 600 QP 680 |
| ctrlnum | (OCoLC)794947506 (DE-599)DNB1020500980 |
| dewey-full | 658.84 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.84 |
| dewey-search | 658.84 |
| dewey-sort | 3658.84 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040248408 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:10:44Z |
| institution | BVB |
| isbn | 9783832530983 3832530983 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025104435 |
| oclc_num | 794947506 |
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| owner_facet | DE-739 DE-703 DE-355 DE-BY-UBR DE-188 DE-12 DE-1043 |
| physical | XVII, 213 S. graph. Darst. 21 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Logos-Verl. |
| record_format | marc |
| spellingShingle | Richter, Tobias 1967- International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets Internationales Marketing (DE-588)4125431-4 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4168908-2 |
| title | International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets |
| title_auth | International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets |
| title_exact_search | International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets |
| title_full | International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets Tobias Richter |
| title_fullStr | International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets Tobias Richter |
| title_full_unstemmed | International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets Tobias Richter |
| title_short | International marketing mix management |
| title_sort | international marketing mix management theoretical framework contingency factors and empirical findings from world markets |
| title_sub | theoretical framework, contingency factors and empirical findings from world-markets |
| topic | Internationales Marketing (DE-588)4125431-4 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| topic_facet | Internationales Marketing Marketing-Mix |
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