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International marketing mix management: theoretical framework, contingency factors and empirical findings from world-markets

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Bibliographic Details
Main Author:	Richter, Tobias 1967- (Author)
Format:	Book
Language:	English
Published:	Berlin Logos-Verl. 2012
Subjects:	Internationales Marketing Marketing-Mix
Links:	http://deposit.dnb.de/cgi-bin/dokserv?id=3990422&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025104435&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Item Description:	Literaturangaben
Physical Description:	XVII, 213 S. graph. Darst. 21 cm
ISBN:	9783832530983 3832530983

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MARC


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Record in the Search Index

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adam_text	IMAGE 1 TABLE OF CONTENTS ACKNOWLEDGEMENTS VII TABLE O F CONTENTS IX LIST O F FIGURES XI LIST O F TABLES XIII LIST O F APPENDIX ILLUSTRATIONS X V LIST O F ABBREVIATIONS XVII CHAPTER 1: INTRODUCTION 1. INTRODUCTION 1 1.1 RESEARCH OBJECTIVES 2 1.2 RESEARCH DESIGN 5 1.3 RESEARCH STRUCTURE 7 CHAPTER 2: INTERNATIONAL MARKETING MANAGEMENT 2. INTERNATIONAL MARKETING MANAGEMENT 9 2.1 INTERNATIONAL MANAGEMENT O F MARKETING PROCESSES 9 2.1.1 INTERNATIONAL MARKETING PROCESS: INFORMATION 15 2.1.2 INTERNATIONAL MARKETING PROCESS: PLANNING 18 2.1.3 INTERNATIONAL MARKETING PROCESS: ORGANISING STAFF 2 0 2.1.4 INTERNATIONAL MARKETING PROCESS: CONTROL 2 2 2.2 INTERNATIONAL MANAGEMENT O F THE MARKETING M I X ELEMENTS 25 2.2.1 INTERNATIONAL MARKETING MIX: PRODUCT 2 7 2.2.2 INTERNATIONAL MARKETING MIX: PROMOTION 31 2.2.3 INTERNATIONAL MARKETING MIX: PRICE 3 5 2.2.4 INTERNATIONAL MARKETING MIX: DISTRIBUTION 41 2.3 CORPORATE PERFORMANCE AND THE INTERNATIONAL MARKETING M I X 4 5 51 55 6 7 6 7 81 84 89 CHAPTER 3: CORRELATES O F INTERNATIONAL MARKETING M I X MANAGEMENT 3. CORRELATES O F INTERNATIONAL MARKETING MIX MANAGEMENT 3.1 INTERNAL CORRELATES 3.2 EXTERNAL CORRELATES 3.2.1 ENVIRONMENTAL FACTORS 3.2.2 TARGET MARKET 3.2.3 NATURE O F PRODUCT 3.2.4 MARKET POSITION HTTP://D-NB.INFO/1020500980 IMAGE 2 X C H A P T E R 4: OPERATIONALIZATION 4. OPERATIONALIZATION 107 4.1 CONSTRUCT DEVELOPMENT 109 4.2 QUESTIONNAIRE PRE-TEST AND MEASURE OPTIMISATION 114 4.3 INTERNAL CONSISTENCY 115 4.4 QUESTIONNAIRE DESIGN AND DATA COLLECTION 117 4.5 RESPONSE RATE 118 4.6 EVALUATION O F RELIABILITY 120 4.7 EVALUATION O F VALIDITY 123 4.7.1 CONTENT VALIDITY 123 4.7.2 CONSTRUCT VALIDITY 124 4.8 MEASUREMENT 125 4.9 PROPOSITION TESTING 129 4.9.1 SUMMATED SCALES 130 4.9.2 CORRELATION, REGRESSION AND T-TEST ANALYSIS 131 4.10 SAMPLE DESCRIPTION 137 CHAPTER 5: FINDINGS AND DISCUSSION 5. FINDINGS 141 5.1 PRODUCT M I X 142 5.2 PROMOTION MIX 147 5.3 DISTRIBUTION M I X 152 5.4 PRICE MIX 155 5.5 MARKETING PROCESS 159 5.6 CORPORATE PERFORMANCE 162 CHAPTER 6: CONCLUSIONS 6. CONCLUSIONS 167 6.1 KEY FINDINGS 167 6.2 LIMITATIONS 169 6.3 IMPLICATIONS AND FUTURE RESEARCH DIRECTION 171 REFERENCES 173 APPENDIX 2 0 3
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dewey-ones	658 - General management
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dewey-tens	650 - Management and auxiliary services
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spellingShingle	Richter, Tobias 1967- International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets Internationales Marketing (DE-588)4125431-4 gnd Marketing-Mix (DE-588)4168908-2 gnd
subject_GND	(DE-588)4125431-4 (DE-588)4168908-2
title	International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets
title_auth	International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets
title_exact_search	International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets
title_full	International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets Tobias Richter
title_fullStr	International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets Tobias Richter
title_full_unstemmed	International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets Tobias Richter
title_short	International marketing mix management
title_sort	international marketing mix management theoretical framework contingency factors and empirical findings from world markets
title_sub	theoretical framework, contingency factors and empirical findings from world-markets
topic	Internationales Marketing (DE-588)4125431-4 gnd Marketing-Mix (DE-588)4168908-2 gnd
topic_facet	Internationales Marketing Marketing-Mix
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