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Bibliographische Detailangaben
Beteilige Person:	Hill, Mark E. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Los Angeles [u.a.] SAGE 2013
Schlagwörter:	Marketing > Management Strategic planning Marketingstrategie
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024881662&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XXIV, 335 S. Ill., graph. Darst.
ISBN:	9781412987301

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Datensatz im Suchindex

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adam_text	Brief Contents About the Author xvii Preface xix Acknowledgments xxiii Section 1: The Role Marketing Thinking Plays in Strategy 1 1. Marketing Thinking 3 2. Learning to Think in a Marketing Way 21 Section 2: Thinking Through the Marketing Process 45 3. The BIG Question(s) — Assessing the Situation 47 4. Thinking Further About Marketplace Structure and Strategy 71 5. Thinking Through Difference — The Nature of the Marketplace and Consumption 99 6. Thinking Through the Marketing Mix 125 7. Co-creating Meaningful Differences With Products and Services 151 8. Co-creating (Co-marketing) Meaningful Differences With Marketing Communications 173 9. The Changing Customer Interface Landscape 199 10. Thinking Beyond Logistics 227 11. The Question of Price 249 Section 3: Reflective vs. Forward-Looking Sides of Marketing Thinking 273 12. Assessment vs. Navigating Strategy — Using Metrics 275 Section 4: A Thinking Organization 297 13. Cultivating a Thinking Culture 299 Index 321 Credits 331
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isbn	9781412987301
language	English
lccn	2011050631
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spellingShingle	Hill, Mark E. Marketing strategy the thinking involved Marketing Management Strategic planning Marketingstrategie (DE-588)4120697-6 gnd
subject_GND	(DE-588)4120697-6
title	Marketing strategy the thinking involved
title_auth	Marketing strategy the thinking involved
title_exact_search	Marketing strategy the thinking involved
title_full	Marketing strategy the thinking involved Mark E. Hill
title_fullStr	Marketing strategy the thinking involved Mark E. Hill
title_full_unstemmed	Marketing strategy the thinking involved Mark E. Hill
title_short	Marketing strategy
title_sort	marketing strategy the thinking involved
title_sub	the thinking involved
topic	Marketing Management Strategic planning Marketingstrategie (DE-588)4120697-6 gnd
topic_facet	Marketing Management Strategic planning Marketingstrategie
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024881662&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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